Introduction to Web 2.0

Web 2.0 Interactive Workshop
Clara Ko
EuropeanPWN Amsterdam
19 December 2008

What is Web 2.0?
Web as a platform
Software as services
Architecture of participation
Social media
Harnessing collective intelligence
Originated from O'Reilly and MediaLive International in 2004

“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.”
- Tim O’Reilly

Traditional Media

Social Media

The Strength of Weak Ties

Web 2.0 Provides the Infrastructure for Innovation

Improving collaboration requires cultural change

And a personal change

Web 2.0 Concepts
Blogging
Forums
Wikis
Social Networks
Bookmarking
Folksonomy = Tagging
E-commerce
Syndication
Instant Messaging
Mashup
RIA
Collaborative Software

Blogging
Individuals broadcast ideas to like-minded people
Business to broadcast latest information to stakeholders
Citizen journalism
Receive comments from readers
Photos, videos, podcasts
Micro-blogging (twitter)‏

Forums
Online message board around one topic
Discussions with posts and replies
Threads are collections of posts and replies
Moderators to clean up spam
Software communities use forums as part of support platform

Wiki
Collectively share and edit a body of knowledge
Ongoing process of creation and collaboration
Knowledge Management
Wikipedia
Enterprise wikis

Social Networking
Online communities
Share information
Connect people with same interest
Personal, Business, Political
Facebook, Hyves, Friendster, Orkut, MySpace, LinkedIn, Plaxo
Flickr, You-Tube, Slideshare, Iens

E-Commerce
Connect seller and buyer
Adds value by providing service
Ebay, Amazon, Marktplaats
Kayak, hotels.com, Funda, Monsterboard
Business model to leverage Web 2.0 technology

Bookmarking
Users save and share links
Add meta-data
Access bookmarks on any computer
Delicio.us, Digg, Reddit, StumbledUpon
Rating
Also social networking sites

Folksonomy = Tagging
Cooperative Classification
Classification by users not experts
Easier to find
Blog posts, photos, videos, bookmarks
Common problems
Spelling
Plurals
Specificity

Instant Messaging
MSN, Yahoo Messenger, ICQ, Aim, Jabber, Google Talk, Skype
Instant updates and feedback
Real-time communication
Mobile-enabled
Extra features: file transfer, contact lists, conferences
Business use to for more efficient communication

Syndication
Make updates come to you
RSS (Rich Site Summary, Really Simple Syndication)‏
Standard format used to publish frequently updated works
Blog posts, comments, news, forum feeds, audio, video, stock market
Aggregated for you by a RSS feed reader
Bloglines, GoogleReader

Mashup
Aggregates data from more than one source
Often using Open API to build services from data sources
e.g. Real estate data on Google map

RIA
Rich Internet Application
Enhance user experience
Thin client to fat client
Technologies: Adobe Flex, JavaFX
Still in its infancy
Will take some changes to see the possibilities

Collaborative Software
Google Docs
Vyew
Real-time collaboration on documents
Change the way we work

Questions?

Social Media Game
Split in to groups of 5-6
Discuss how Web 2.0 concepts can help the following characters
Blog your discussion
http://europeanpwn-amsterdam.clarako.com
Tag your blogs with your group name
Tag with keywords about the character
Tag with Web 2.0 concepts used

Character #1: Project Manager
Janet is a project manager for a project whose team is split between the Netherlands and India. The client for the project, which in the US, would like to be informed about how the project is going.

Character #2: Freelance Consultant
Corrine is a freelance consultant with expertise in environmental law. She would like to show potential clients the extent of her knowledge. She would also like to expand her network so as to reach more potential clients.

Character #3: Campaign Manager
Saskia is the campaign manager for a national politician. She would like to let more people know about her candidate and would like to get more people involved in the cause.

Character #4 University Dean
Diane is the dean at a university with a MBA program. She is setting up a program that will introduce students to cultural differences and prepare them for working in a global economy. To do this, there will be assignments to be done by student from 3 other participating universities around the world.

Character #5: PR
Elena is doing Public Relations at the EuropeanPWN. She wants to get more visibility for the EuropeanPWN and she wants to use the internet for that. She also wants to get more people involved in activities.

Character #6: Marketing
Patricia is VP of marketing at a company that sells electronics online. She wants her company website to be the one that people come to for information about the products.

Workshop
Pick a character
Discuss which Web 2.0 technology and how they can be used
Use the cards

Introduction to Web 2.0

by EPWN on Aug 07, 2009

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