Aug 07, 2009
by Clara Ko
Web 2.0 Interactive Workshop
What is Web 2.0? Architecture of participation Harnessing collective intelligence
Originated from O'Reilly and MediaLive International in 2004
“ Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.”
The Strength of Weak Ties
Web 2.0 Provides the Infrastructure for Innovation
Improving collaboration requires cultural change
And a personal change
Web 2.0 Concepts
Blogging Individuals broadcast ideas to like-minded people Business to broadcast latest information to stakeholders Receive comments from readers
Forums Online message board around one topic Discussions with posts and replies Threads are collections of posts and replies Moderators to clean up spam
Software communities use forums as part of support platform
Wiki Collectively share and edit a body of knowledge
Ongoing process of creation and collaboration
Social Networking Connect people with same interest Personal, Business, Political Facebook, Hyves, Friendster, Orkut, MySpace, LinkedIn, Plaxo
Flickr, You-Tube, Slideshare, Iens
E-Commerce Adds value by providing service Ebay, Amazon, Marktplaats Kayak, hotels.com, Funda, Monsterboard
Business model to leverage Web 2.0 technology
Bookmarking Users save and share links Access bookmarks on any computer Delicio.us, Digg, Reddit, StumbledUpon
Also social networking sites
Folksonomy = Tagging Cooperative Classification Classification by users not experts
Blog posts, photos, videos, bookmarks
Instant Messaging MSN, Yahoo Messenger, ICQ, Aim, Jabber, Google Talk, Skype Instant updates and feedback Extra features: file transfer, contact lists, conferences
Business use to for more efficient communication
Syndication RSS (Rich Site Summary, Really Simple Syndication) Standard format used to publish frequently updated works Blog posts, comments, news, forum feeds, audio, video, stock market
Aggregated for you by a RSS feed reader
Mashup Aggregates data from more than one source Often using Open API to build services from data sources
e.g. Real estate data on Google map
RIA Rich Internet Application Thin client to fat client Technologies: Adobe Flex, JavaFX
Will take some changes to see the possibilities
Real-time collaboration on documents
Social Media Game Split in to groups of 5-6 Discuss how Web 2.0 concepts can help the following characters http://europeanpwn-amsterdam.clarako.com Tag your blogs with your group name Tag with keywords about the character
Tag with Web 2.0 concepts used
Character #1: Project Manager
Janet is a project manager for a project whose team is split between the Netherlands and India. The client for the project, which in the US, would like to be informed about how the project is going.
Character #2: Freelance Consultant
Corrine is a freelance consultant with expertise in environmental law. She would like to show potential clients the extent of her knowledge. She would also like to expand her network so as to reach more potential clients.
Character #3: Campaign Manager
Saskia is the campaign manager for a national politician. She would like to let more people know about her candidate and would like to get more people involved in the cause.
Character #4 University Dean
Diane is the dean at a university with a MBA program. She is setting up a program that will introduce students to cultural differences and prepare them for working in a global economy. To do this, there will be assignments to be done by student from 3 other participating universities around the world.
Character #5: PR
Elena is doing Public Relations at the EuropeanPWN. She wants to get more visibility for the EuropeanPWN and she wants to use the internet for that. She also wants to get more people involved in activities.
Character #6: Marketing
Patricia is VP of marketing at a company that sells electronics online. She wants her company website to be the one that people come to for information about the products.
Discuss which Web 2.0 technology and how they can be used