Hello and good morning to everyone. My name is Elaine Puma, your Account Executive; representing AB2BCO Worldwide Tech. In this informative presentation on Social Media, I will showcase how it can impact Northwestern Technologies’ business brand and expand it’s global reach.
AB2BCO Worldwide Tech. We have have been in in the web hosting, cloud computing, SAAS industry for 10 years. We Provide a full range of B2B services and best practices for each and every client. No matter how large or small, we have a solution tailored to your needs. Our business model is simple; Sales, Marketing and Support. Sales: We are focused on a narrow set of target prospects directly supported by product marketing and sales engineering resources at a deal level.Marketing: High-end marketing that facilitates brand awareness, education, relationship building and trust, complemented by direct support of the sales team, including telemarketing speeding access to target prospects and detailed sales tools such as product roadmaps, ROI calculators, etc.Support: High touch support up to onsite issue resolution complemented by educational tools and training tailored to the specific needs of individual customers.
This chart is a very lively example of what the Social Network Emergence is and how it evolves. First we find ourselves in the “Start-up” phase; something new is is being introduced, we usually find the early adopters curious to casually engaging and experimenting. Comparisons and evaluations are being scrutinized and decisions of reliability and usability are made. “What’s this?”Next is the “Neglect”; sometimes this phase can be a negative one, the “I’ve seen better!”-phase, harsh criticism, adaption, can take a toll on authors, developers and followers, although this is where growth occurs because of heavy saturation, posts, blogs, videos and engagement occurs.Next comes, the “Excitement”-phase; heavy engagement, “How does it work”, “That’s interesting”, “It’s useful, try it.” Growing user engagement is typically reached, positive focus and sharing of practical ways become apparent, questions and two-way conversations become a staple, repetitive users and familiar faces become and important community. This is the critical mass point. And finally, we come to the “Productivity”-phase the service becomes part of the normal work environment with productive work practices dominating communication on the platform. “What’s appropriate?”, “How do I cope?”, and “Can’t do without” are all a part of the conversations in this phase. Fine tuning and refocusing on the original message or drive becomes apparent. Early adopters lead way for the laggards and late adapters who have a shared common interest in the community.
As you can see, social media trends are vast and varied. There is no “one-cookie-cutter” solution to the problem. Specifically looking at the I.T. industry, the goal and the message is the same; broaden the audience base, engage the visitor, create a consistent following, persuade a call-to-action, and maintain a following of loyal users.The trends to note are: Publication tools: blogs, journalism portals (Tumblr, Typepad, Blogger)Sharing tools: for videos, photos, slideshows, portfolios (YouTube, FlickR, Slideshare, del.icio.us)Discussion tools: forums (Yahoo! Messenger, Skype, Google Talk)Social networks: niche networks (Facebook, MySpace, Bebo, Orkut, Linkedin)Micropublication: abbreviated blogs (Twitter, Twixtr, Jaiku)Social aggregation: lifestream (FriendFeed, Socializr)Livecast: online platforms (BlogTV, Yahoo! Live, Ustream, Qik)Virtual Worlds: dedicated for teen engagement (Club Penguin, Second Life, Habbo)Social gaming platforms: social networking games (Doof, Pogo Café, ImInLikeWithYou)
The opportunities are vast and important for Northwestern University. There are inherent benefits by opening the doors of what makes this great University tick. The key message here is that this is all about how the user will benefit. By building a knowledgebase, users will be able to stay engaged longer and become repeat visitors.Brainstorming and vetting new ideas will open up opportunities for “outside-the-box” thinking and new ways of solving old problems.Sharing private documents with customers and partners shines the light on the inner working model of what makes Northwestern University work – you become transparent and therefore trustworthy.Keeping a close-knit community ensures that we have created a community of like-minded individuals with a common goal.
According to emarketer.com, current social media spending has grown for US B2B and B2C budgets by over half in a mere three short years and this includes products and services across the board for the next year and the next five years. Clearly the trend here has been to invest in social media marketing and utilize the tools available to expand the marketing and branding reach. Source: Data is from the February 2012 Duke University's Fuqua School of Business report titled "The CMO Survey" commissioned by the American Marketing Association (AMA). 269 US marketers at Fortune 1000 firms, Forbes Top 200 and CMO Club companies and marketers who are American Marketing Association members or Duke University alumni and friends were surveyed from January 31-February 16, 2012.
No doubt, the business landscape is changing. It is crucial to realize that the audience has also changed and turned into new channels than we ever knew, we call it “changing of the guard”. Recognizing these truths will set you on a new path of allowing a company like ours to handle these specific marketing challenges.Where to start….as previously discussed there are hundreds of places to start an innovative campaign and many ways to begin this chapter however, we know that by testing our theories and measuring results are the only way to know if the path we have chosen will be successful, this is a process, not a rocket!Once we find what has traction, many social media champion will emerge, then will be able to pin-point what is “working” and what isn’t. The first step of course is to allow me, your Account Executive serve as your ambassador and get you started on this new path of technological freedom.
Works CitedAMA. "Social Media Marketing Spending by US B2B and B2C Marketers, by Sector, Aug 2009-Feb 2012." Emarketer.com. Duke University's Fuqua School of Business Report Titled "The CMO Survey", 8 Feb. 2012. Web.Cavazza, Fred. "Social Media Landscape." Social Media Landscape. Fredcavazza.net, 9 June 2008. Web. 01 Apr. 2012. <http://www.fredcavazza.net/2008/06/09/social-media-landscape/>.Reimer, Kai. "Social Network Emergence – The SNEP Model." Bbr [backed by Research]. Karisyd, 30 Jan. 2012. Web. 01 Apr. 2012. <http://byresearch.wordpress.com/2012/01/30/snep/>.Riemer, Kai. "Oh, SNEP! The Dynamics of Social Network Emergence - the Case of Capgemini Yammer." 3 Jan. 2012. Web. 1 Apr. 2012.York, Joel. "CloudAve." : Software in Business. The Business of Software.CloudAve, 16 Nov. 2010. Web. 01 Apr. 2012. <http://www.cloudave.com>.
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NORTHWESTERNTECHNOLOGIESThe importance of Social Media in business
AB2BCO WORLDWIDETECH.WHAT WE PROVDIEBEST PRACTICESWho we are and what we can do for you
EMERGENCE OF SOCIALMEDIA IN A CORPORATEENVIRONMENTMaking sense of the trends
CURRENT SOCIALMEDIA TRENDSHow the technology landscape looks rightnow
Build a knowledgebaseBrainstorming and vetting new ideasSharing private documents with customers and partnersManaging projects more effectivelyKeeping a close-knit communityOPPORTUNITIES &BENEFITS FORNORTHWESTTECHNOLOGYA glimpse into the future – why this works
A glimpse into the future – where the money isgoing
Changing of the guard Testing and more testing! Find the champions Define what works Appoint an ambassadorCONCLUSIONWrapping it all up
Works CitedAMA. "Social Media Marketing Spending by US B2B and B2C Marketers,by Sector, Aug 2009-Feb 2012." Emarketer.com. Duke UniversitysFuqua School of Business Report Titled "The CMO Survey", 8 Feb.2012. Web.Cavazza, Fred. "Social Media Landscape." Social Media Landscape. Fredcavazza.net, 9 June 2008. Web. 01 Apr. 2012. <http://w ww.fredcavazza.net/2008/06/09/social-media-landscape/>.Reimer, Kai. "Social Network Emergence – The SNEP Model." Bbr[backed by Research]. Karisyd, 30 Jan. 2012. Web. 01 Apr. 2012.<http:/ byresearch.wordpress.com/2012/01/30/snep/>.Riemer, Kai. "Oh, SNEP! The Dynamics of Social Network Emergence -the Case of Capgemini Yammer." 3 Jan. 2012. Web. 1 Apr. 2012.York, Joel. "CloudAve." : Software in Business. The Business ofSoftware.CloudAve, 16 Nov. 2010. Web. 01 Apr. 2012.<http://www.cloudave.com>. Works Cited