International Institute Creative Commons Training 2012


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Open.Michigan conducted a training in May 2012 to educate the marketing team of the International Institute how to use Creative Commons licensed images in their work.

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  • At U-M we give control of copyright decisions back to faculty and departmental heads of units.  This means that the scholarly work that you produce at the II (including your videos, teacher resources, newsletters, photographs, websites and blogs) can be licensed to share to meet your Center and your Institute goals.
  • Because U-M and other institutions are starting to share so much of their content online, they are starting to make more thoughtful decisions about how this content can be used by other institutions, other learners or teachers.  Instead of setting people up for copyright infringement if they copy/paste a quote from an article from U-M or use a photograph of our Medical campus, departments across the university are starting to apply Creative Commons licenses to their websites and the content produced by their departments.  Here are three examples…  This can actually be very useful across campus as well as outside of campus because it allows your department to tell other departments how they might be able to use your work.
  • At Open.Michigan we are trying to support this culture of sharing on our campus and to help faculty, students, staff and departments make informed decisions about how to share the work they create in useful ways and ways that increase the impact and reach of the U-M brand.  We help produce or host content like videos, text resources, textbooks, guides, audio recordings, animations, image collections, assignments, papers, syllabi and presentations.
  • This is all important because our current copyright laws don't actually match our current sharing habits or abilities online. Think about how easy it is to create, distribute, and adapt other people's work today.  These are the five Rights that you as copyright creators have. You are in charge of giving permissions to ANYONE else (even at U-M) to use your work for these five things.  It is ridiculously easy to do all of these things with the Internet today. The Internet allows for cheap and easy creation and distribution of work but it also means that it's very easy to infringe on copyrights according to these terms, whether you realize you're doing it or not. 
  • This is where Creative Commons licenses become powerful tools for us to make decisions about how we want to share our work. This is especially important in an international academic space. Open licenses cover the spectrum of sharing from the public domain (all federal government works, or work that have expired copyright) to all rights reserved where you have to go to the copyright holder to get permission to do one of the five things we just talked about with the work.
  • Creative Commons licenses are a layer of permissions you give on top of your copyright. You are exerting your copyrights when you use licenses, by giving others explicit, standardized permission to use your content in certain ways.  They have three layers.
  • Now we'll go into examples and searching content. These are examples of three images that are copyrighted and two are licensed.  The II's Flickr set is currently set up so that you can ONLY view the images, not use them. So I couldn't even copy and paste one into this presentation to show you as an example. It also means that if I want to use your images I must claim "Fair Use" and that is tricky if I publish these slides anywhere publicly, like on our Open.Michigan website. The other two images are CC: BY and because "Sharing" was CC: BY I was able to remove the background. I wouldn't be able to do this if it were all rights reserved or if it was ND.
  • Here are two good resources for you to use when you're searching for images for your use. It's the World Bank collection and the UN collection on Flickr. What license have these two groups used for their photos? What does it mean you can do?  
  • How do you search for this content? I'm going to show you how to search in Flickr but I wanted to let you know first about CC Search. It is a federated search across a bunch of different repositories and so you can search for more content that is all licensed. It can be a great backup to Flickr if you're not finding what you need.
  • So how do you search for images that you know you can legally reuse in your marketing materials?  You use advanced search.  SHOW SEARCH
  • When you want to use content that someone else has created, even on campus, here are the guidelines you can follow: Always include AUTHOR, TITLE, SOURCE, LICENSE (License Source) on your work.  How you choose to show this is up to you.
  • Here's another example of how you can attribute work: you can add the icon for the license, you can type it out, you can hyperlink everything or you can put the full URL into your resource.
  • Image used for educational purposes under Fair Use (U.S. jurisdiction only). These next two slides show you examples of when to attribute work.  When you use someone else's content you MUST attribute it somewhere in your own resource. Often people forget this when making presentations and they then post these presentations on their website or on SlideShare and they have inadvertently committed copyright infringement.
  • These next two slides show you examples of when to attribute work.  When you use someone else's content you MUST attribute it somewhere in your own resource. Often people forget this when making presentations and they then post these presentations on their website or on SlideShare and they have inadvertently committed copyright infringement.
  • So now that you have seen what licenses are and how they're applied, here are some ways you can use licenses at the II for your own work.  Al Jazeera licenses a lot of their content (not all), like videos and images. This increases the reach and use of their media. PBS also does this. The International Institute for Democratic and Electoral Assistance also publishes some of their publications with Creative Commons liceneses.  These two organizations are good models to look at when thinking about what kind of work your Centers might publish under licenses.
  • There are lots of things you can publish at the II under licenses. A lot of the things you are already publishing as Open Access, meaning others have the ability to view your videos and see your work, they just can't use it in their own work or copy it.
  • You can take steps to clarify copyrights and usage in things like your photo contests. By adding just a bit more language to your Use Notice, you can ensure students continue to get credit for their work and they can use these photos in new ways in the future.
  • “Share your ideas” by britbohlinger CC: BY-NC
  • International Institute Creative Commons Training 2012

    1. 1. Emily Puckett Rodgers,Open Education Coordinator Open.MichiganInternational Institute:Creative Commons—A Resource Gateway May 14, 2012 CC: BY-SA “Sharing” bengrey Except where otherwise noted, this work is available under a Creative Commons Attribution 3.0 License. Copyright 2012 The Regents of the University of Michigan
    2. 2. Overview University of Michigan’s Culture of Sharing • Standard Practice Guide: Copyright • Open Access publishing practices • Licensing on campus Creative Commons licenses • What are they? (with a side of copyright) • How do they work? • How do you find and use use CC licensed content? The International Institute • Examples from other organizations • How can II centers license their work?
    3. 3. U-M’s Culture of Sharing Standard Practice Guide: Who Holds Copyright at or in Affiliation with the University of Michigan (9/21/2011)SCHOLARLY WORKS means works authored by FACULTY within thescope of their employment as part of or in connection with theirteaching, research, or scholarship.Common examples of SCHOLARLYWORKS include: lecture notes, caseexamples, course materials, textbooks, works ofnonfiction, novels, lyrics, musical compositions/arrangements andrecordings, journal articles, scholarly papers, poems, architecturaldrawings, software, visual works of art, sculpture, and other artisticcreations, among others, regardless of the medium in which those works arefixed or disseminated.
    4. 4. U-M’s Culture of Sharing Several units and departments at U-M use Creative Commons licenses on some or all of their published work.• MLibrary• Department of Public Relations & Marketing Communications• Medical School Information Services
    5. 5. U-M’s Culture of Sharing Open.Michigan publishes resources and media related to teaching and learning from across U-M.
    6. 6. Copyright Copyright holders hold exclusive right to do and to authorize others to: ① Reproduce the work in whole or in part ② Prepare derivative works, such as translations, dramatizations, and musical arrangements ③ Distribute copies of the work by sale, gift, rental, or loan ④ Publicly perform the work ⑤ Publicly display the work of 1976, Section 106 US Copyright Act
    7. 7. Creative Commons licenses Some Rights Reserved Public All Rights Domain Reservedleast restrictive most restrictive
    8. 8. Creative Commons licensesMachine Readable: CC Rights Expression Language (CC REL)Human Readable: Commons DeedLegal Code: Traditional Legal Tool Creative Commons
    9. 9. Creative Commons licenses Attribution Attribution Share Alike “ This license lets others distribute, remix, tweak, an “This license lets others d build upon your remix, tweak, and build work, even upon your work even for commercially, as long as commercial purposes, as they credit you for the long as they credit you original creation.” and license their new creations under the identical terms.” Source:
    10. 10. Creative Commons licenses Attribution Attribution Share Alike Non Commercial Non Commercial “ This license lets others remix, tweak, and build “ This license lets others upon your work non- remix, tweak, and build commercially, and upon your work non- although their new works commercially, as long as must also acknowledge they credit you and license you and be non- commercial, they don ’ t their new creations under have to license their the identical terms.” derivative works on the same terms. Source:
    11. 11. Some rights reserved: a spectrum.Creative Commons licenses Public All Rights Domain Reservedleast restrictive most restrictive Adaptability means… Translation Localization Innovation Collaboration
    12. 12. Creative Commons licenses IMAGE CAN’T BE DOWNLOADED ALL RIGHTS RESERVED “Sharing” by “Saki translating my Duncan Harris speech to (Flickr) Japanese” by Debs (Flickr) CC: BY
    13. 13. Creative Commons licenses
    14. 14. Creative Commons licenses: Search CC Search allows you to search across different repositories and platforms for openly licensed and adaptable content.
    15. 15. Creative Commons licenses: Search① Go to “Advanced Search”② Type in your search term③ Scroll down to “Creative Commons”④ Check “Only Search within Creative Commons licensed content”⑤ Check both boxes below⑥ Click “SEARCH”
    16. 16. Creative Commons licenses: Attribute Licensed Content: <Author>, <URL of the resource>, <Name of License>, <URL Of Open Content License> Example: John Doe,, CC:BY-SA 3.0, Public Domain: Source: <Name> <publication/website, if available> (<date of birth> - <date of death>)
    17. 17. Creative Commons licenses: AttributeAuthor, title, source, license Phalaenopsi s audreyjm529 Angraecum viguieri GNU free documentation orchi (wikipedia) orchis galilaea CC:BY-SA judy_breck (flickr) sa/2.0/deed.en
    18. 18. Creative Commons licenses: Attribute Attributions pageTitle slide: CC: Seo2 | Relativo & Absoluto (flickr) | 1 CC:BY-SA Jot Powers (wikimedia commons) | 2 CC: BY-NC Brent and MariLynn (flickr) | nc/2.0/deed.enSlide 3 4 Public Domain: 5 Source: Undetermined from a variety of searches on Monster Truck DocumentarySlide 6 Source: 7 CC:BY-NC GregRob (flickr) | 8 CC:BY metaphor91 (flickr)
    19. 19. Creative Commons licenses: AttributeExample content Student Notes Project • 8 student contributors • 250 medical school lectures given between 2006-2009 • Fill gaps in our This image is owned by sequence offerings someone else who must give you permission to Students contribute to put it in this presentation. There’s also no the global learning information about where community and get this image came for their high quality materials.
    20. 20. Creative Commons licenses: AttributeExample content Student Notes Project • 8 student contributors • 250 medical school lectures given between 2006-2009 • Fill gaps in our sequence offerings An openly licensed image was used for this Students contribute to slide and the learning the global author, title, source, licen community and get se and license URL were credit for their high all provided. CC BY-NC-SA “Notes to Myself” quality materials. wakax
    21. 21. The International InstituteWhy Share? Examples from OthersReach• CC licensed content is indexed in Google searches.• CC licenses always require attribution back to the II.• Open.Michigan will add licensed II content to our collection, including open education repositories used by universities and learners across the world.• CC licenses allow for translations of materials into new languages, localization of content and new versions (videos with subtitles in another language, video montages, new teaching resources).• Others can use II images for their own resources, especially regional partners or other institutional partners.
    22. 22. The International InstituteWhat you can license at the International Institute: • Blogs • Photo Contest submissions • Newsletters • II Journal • Videos • Teacher resources • Website
    23. 23. The International InstitutePhoto Contestsubmissions:① Clarify Use Notice② Add formal CC license information③ Make photos available to download on Flickr under the terms of the CC license.
    24. 24. Questions? Contact: Emily Puckett Rodgers @open_michigan “Share your ideas” by britbohlinger