Making Better Decisions with Web Analytics

by Rick Allen on Aug 02, 2010

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We all know web analytics is important to track website performance. But how do we move beyond “tracking” to making informed decisions? In order to find answers, gain analytics insights, we need to ask the right questions. Data alone is meaningless. It only counts if it affects decision making. In this session, learn to pair key metrics with meaningful questions including: How do we decide what content to publish on our website? How do we decide if our web content is effective? How do we prioritize web projects? - http://www.epublishmedia.com

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Nadine de Pantenac , Branch of Human Resources/ Assistante DRH at - Congratulations !!! This is an excellent work.Thank you for sharing. We have selected your presentation for the reference in our group Slideshare 'BANK OF KNOWLEDGE'. We would be honored by your support through your membership. You are invited to join us ! I wish you a nice day. Greetings from France. Nadine

http://www.slideshare.net/group/bank-of-knowledge 1 year ago

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University of Glamorgan at University of Glamorgan This has some very good examples of real business questions and how analytics answers those questions in a straightforward way. 1 year ago

Joanne Hindman at Joanne Hindman Thanks for sharing this, Rick! Your graphics help me understand this is ways others haven't. 1 year ago

Making Better Decisions with Web Analytics

by Rick Allen on Aug 02, 2010

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Making Better Decisions with Web Analytics — Presentation Transcript