Instinct and gut feelings are nice, but numbers are better. Analysis and measurement are the “so what?” of content strategy, demonstrating content value. These elements allow quantitative evaluation of quality. Web analytics is an essential part of any measurement plan, but look past dashboard metrics. Meaningful insights require context to be useful. Learn how to develop an analytics strategy with methods for assessing content quality. Understand how to define meaningful metrics that support a web content measurement plan. Don’t just rely on gut feelings—create and maintain web content that proves to be effective.