Hello.
I’m Henrik from Readmill.
Who are we?
Who am i?
Who am i?
The future of reading devices?
2500 years ago

0%

10%

20%

30%

book

40%

50%

paperback

pdf

150 10

60%

70%

ereader

apps

80%

90%

20
100% 4
Ebooks are taking over...

2008

2009

print and audiobooks

2010

ebooks

2011

unit sales

2012

2013
And so are eReaders, or?
unit sales

-36%

2010
ereaders

2011

2012
And so are eReaders, or?
units shipped

40x

5x
2010

2011
ereaders

tablets

2012
smartphones
iPhone 5

iPhone
3G
Users on Readmill

– 60% male, 40% female
– 35% of users are 25-34
– 25% of users are from US
How do we read?
or When do we have dinner in Germany?
People actively reading
Commute in
Germany

07:00

No explicit
dinner time

20:00

Commute in
Germany

Americans go
to bed...
Germans reading

00:00

23:00
Americans reading

00:00

23:00
How long does it take to finish a book?
9 days

18 days

27 days

36 days

us

germany
675

tablet

phone

900
Thanks.
Readmill -  How do we read
Readmill -  How do we read
Readmill -  How do we read
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Readmill - How do we read

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Presentation from Henrik Berggren/Readmill @#RtW13

Published in: Education, Technology, Travel
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Readmill - How do we read

  1. 1. Hello. I’m Henrik from Readmill.
  2. 2. Who are we?
  3. 3. Who am i?
  4. 4. Who am i?
  5. 5. The future of reading devices?
  6. 6. 2500 years ago 0% 10% 20% 30% book 40% 50% paperback pdf 150 10 60% 70% ereader apps 80% 90% 20 100% 4
  7. 7. Ebooks are taking over... 2008 2009 print and audiobooks 2010 ebooks 2011 unit sales 2012 2013
  8. 8. And so are eReaders, or? unit sales -36% 2010 ereaders 2011 2012
  9. 9. And so are eReaders, or? units shipped 40x 5x 2010 2011 ereaders tablets 2012 smartphones
  10. 10. iPhone 5 iPhone 3G
  11. 11. Users on Readmill – 60% male, 40% female – 35% of users are 25-34 – 25% of users are from US
  12. 12. How do we read? or When do we have dinner in Germany?
  13. 13. People actively reading Commute in Germany 07:00 No explicit dinner time 20:00 Commute in Germany Americans go to bed earlier 10:00 00:00 23:00 Time spent No explicit dinner time 00:00 germany US 23:00
  14. 14. Germans reading 00:00 23:00
  15. 15. Americans reading 00:00 23:00
  16. 16. How long does it take to finish a book? 9 days 18 days 27 days 36 days us germany 675 tablet phone 900
  17. 17. Thanks.
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