Readmill -  How do we read
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Readmill - How do we read

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Presentation from Henrik Berggren/Readmill @#RtW13

Presentation from Henrik Berggren/Readmill @#RtW13

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    Readmill -  How do we read Readmill - How do we read Presentation Transcript

    • Hello. I’m Henrik from Readmill.
    • Who are we?
    • Who am i?
    • Who am i?
    • The future of reading devices?
    • 2500 years ago 0% 10% 20% 30% book 40% 50% paperback pdf 150 10 60% 70% ereader apps 80% 90% 20 100% 4
    • Ebooks are taking over... 2008 2009 print and audiobooks 2010 ebooks 2011 unit sales 2012 2013
    • And so are eReaders, or? unit sales -36% 2010 ereaders 2011 2012
    • And so are eReaders, or? units shipped 40x 5x 2010 2011 ereaders tablets 2012 smartphones
    • iPhone 5 iPhone 3G
    • Users on Readmill – 60% male, 40% female – 35% of users are 25-34 – 25% of users are from US
    • How do we read? or When do we have dinner in Germany?
    • People actively reading Commute in Germany 07:00 No explicit dinner time 20:00 Commute in Germany Americans go to bed earlier 10:00 00:00 23:00 Time spent No explicit dinner time 00:00 germany US 23:00
    • Germans reading 00:00 23:00
    • Americans reading 00:00 23:00
    • How long does it take to finish a book? 9 days 18 days 27 days 36 days us germany 675 tablet phone 900
    • Thanks.