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1 B Li Volsi

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  • 1. Digital Book 2009 IDPF Forum Bob LiVolsi
  • 2. BooksOnBoard
growth
has
been
sustained
over
9
consecutive
 quarters,
and
is
accelerating QTRLY BOOK REVENUE: ACT + Q2 '09 Proj’n Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 2007 2007 2007 2007 2008 2008 2008 2008 2009 2009 www.booksonboard.com BooksOnBoard CONFIDENTIAL 2
  • 3. Seek Innovation  First or among First  ePUB titles from major publishers  MP3 DRM free audio books  Revenue titles on Stanza  Qik Clik on Stanza  24/7 customer support by email  Working on more  Looking for more  “All Ships Rise” www.booksonboard.com Confidential 3
  • 4. Device Mix Today Devices 70% 60% 50% 40% 30% 20% 10% 0% PC or Mac eBook Readers iPhone Palms Others www.booksonboard.com Confidential 4
  • 5. Format Mix eReader Format MS 9% Reader 17% Adobe Mobipckt 54% 20% www.booksonboard.com Confidential 5
  • 6. Top Place to Read Where Read 60% 50% 40% 30% 20% 10% 0% Work Home School Travel www.booksonboard.com Confidential 6
  • 7. Where Read At Home Home Location 60% 50% 40% 30% 20% 10% 0% In Bed Living Area Kitchen Study In Bath www.booksonboard.com Confidential 7
  • 8. eContent Ecosystem Content Distribution Store Device Reader SW Desktop Open Publishers Win or Mac (with royalty) Distributors eContent Smartphone Smartphone News Orgs Customers Store e.g. iPhone (e.g. iPhone) Direct Individual Proprietary Proprietary Authors e.g. Kindle BooksOnBoard PROPRIETARY & www.booksonboard.com CONFIDENTIAL 8
  • 9. Wireless carriers www.booksonboard.com Confidential 9
  • 10. www.booksonboard.com Confidential 10
  • 11. BooksOnBoard Has a Strong Foothold in the eBook Space, with developed infrastructure, industry relationships, and loyal customer base $600,000,000 eBook Market: Device Segments $500,000,000 2009-2012 $400,000,000 eBooks: PCs, Macs NetBooks $300,000,000 eBooks: Smartphones eBooks: Readers $200,000,000 $100,000,000 $0 2009 2010 2011 2012 Sources: International Digital Publishing Forum, Book Industry Study Group, AT&T Annual Report 2008, Institute for Publishing Research, BooksOnBoard www.booksonboard.com BooksOnBoard Confidential 11
  • 12. Top US P-Book Sellers Company
 2008
FY
North
American
Sales
(Books,
Media
plus
coffee,
etc:‐)
 Barnes&Noble
/
B.
Dalton1
 $4.52
billion
(Down
from
$4.68
billion
in
2007)
 Borders
/
Waldenbooks
 (Waiting
on
final
number)
$3.41
billion
(excludes
international)
 Amazon
Media
(excludes
electronics,
services
‐
books,
 $5.35
billion
(Amazon
International
stores
sold
$5.73
billion
in
2008,
 includes
books,
music,
DVDs)
 more
than
North
America)
for
the
first
time.
 BN.com
 $466
million
(Down
from
$477
million
in
2007)
 Total
 $13.7
billion
 www.booksonboard.com Confidential 12
  • 13. Landscape ahead  Slug it out to stay competitive and keep margins intact v/v Amazon, Barnes & Noble  Impact and timing of further dedicated eBook readers – with “proprietary” bookstores on board  News Readers – impact on eBook adoption  Google initiatives – what happens if Google enters digital space for revenue, ad model, etc. www.booksonboard.com Confidential 13
  • 14. Landscape ahead - opportunities  Independent considerations  Openness a must for independents   Open formats   Accessibility to content stores on ubiquitous devices  Reduced cost of goods to compete with direct competition  Co-op and/or other marketing programs to supplement revenue streams   Can the Home Page replace the end cap?  Adobe ePUB is best hope for open standard www.booksonboard.com Confidential 14
  • 15. Market Abounds with New Requirements and Opportunities  AltTabNation.Com  NoBackPacks.Com  FreeandGreen.Com  GreenReads.Com www.booksonboard.com Confidential 15