So how will artists & creators get paid? Many new revenue streams...tbd Sponsorships Branded Content Deals Fans & Direct Funding Concerts / Live Shows Up-selling (many different options) Broadcasting & Public Performance (2.0)Revenue Shares from Music Bundles & Flat Rates
Content i.e. Artists Advertisers Labels, Publishers DeviceTelcos & MakersOperators Social Networks
Timely & Likable Better service: contextual fluid, clean, safe and easyFair and Betterattractive interfacepricing * Better Social and inter- tools connected
• Don’t just ‘sell music’ but bundle and upsell access to music, and music experiences• Co-create a new music economy• Disrupt old, pre-Internet, dysfunctional music business paradigms• Make it work on / with any mobile phone• Make it work with/out mobile Internet access• Make it work in / with Internet-Cafes• Make it work for pre-paid phone users• Base it on feels-like-free + upsell• Disrupt. Lubricate. Co-opt. Make a market.
What would solve the illegal download problem?
Telcos & operators cannot stick with ‘just being the pipe’ Source: Frost & Sullivan
Telcos and Operators have a hugeopportunity to curate and lubricate digital content, and to host / curate the social conversation around it.
• Labels and publishers are still very much needed but no longer must-have gatekeepers• Must provide more added values, at lower cost• Will become more like agents than ‘owners’• Will be much more about marketing not distribution• Labels & publishing sectors will merge• Will need to become totally transparent• Must become networks not remain monopolies• Must embrace web/mobile native approach