Metaverses and Leading the world

Ian Hughes/epredator
Metaverse Evangelist
IBM Innovate Quick CIO Office




            ...
IBM Innovate Quick




Moving to a smarter planet
 First, the world is becoming instrumented.
 Imagine, if you can, a bill...
IBM Innovate Quick



         THIS IS ABOUT YOU




Metaverse and Virtual Worlds   © 2008 IBM Corporation
IBM Innovate Quick




Light Reading
                                      YOU can connect with anyone

                  ...
IBM Innovate Quick




Metaverses are about people




                                      Usage of instant message, voi...
IBM Innovate Quick




Metaverses are about user created content




Just like a wiki, blog, flickr,
mashups….
What do you...
IBM Innovate Quick




Metaverses are about online persona




Just like all online systems
Select a username?
epredator p...
IBM Innovate Quick




Internal Metaverses




Second Life behind the firewall                    CIO IQ Metaverse




 Op...
IBM Innovate Quick




Was Eightbar the right thing to do?
 •Just get in world and start exploring
 •Act as IBMers not as ...
IBM Innovate Quick




Metaverse and Virtual Worlds   © 2008 IBM Corporation
IBM Innovate Quick




What has this felt like – Minor Celebrity?
 •Choosing to have one known persona across all places h...
IBM Innovate Quick




Metaverse and Virtual Worlds   © 2008 IBM Corporation
IBM Innovate Quick




Metaverse and Virtual Worlds   © 2008 IBM Corporation
Beyond Space and Time




http://www.beyondspaceandtime.org
IBM Innovate Quick




What is next?




Real object from virtual assets

Local manufacture with 3d printers

Green Agenda...
IBM Innovate Quick




YOU can make a smarter planet




   This space intentionally left blank for your idea




        ...
IBM Innovate Quick




Intraverses – Virtual Worlds inside the firewall
 Benefit from the communication boost but in priva...
IBM Innovate Quick




Chain Model of Needs


     Expressiveness



    Communication



    Instrumentation

           ...
IBM Innovate Quick




Chain Model of Needs


     Expressiveness



    Communication



    Instrumentation

           ...
IBM Innovate Quick




The Virtual World Guidelines
Written by the community for the community
Guidelines NOT Rules
IBM’s ...
IBM Innovate Quick




You want an ROI on internal communication?

    330,000 employees
     3 telecons a week each
    ...
IBM Innovate Quick


More Applications
 •Simulation
 •Visualisation
 •Business process modelling
 •Workflow optimisation
 ...
Rehearsal Studio
IBM Innovate Quick


Metaverse examples – Wimbledon




 Extending the real life experience
 Both Data and staffed 12 hour...
IBM Innovate Quick


Metaverse examples - Wimbledon




  The same IBM messages as in Real Life
  Giving the same tour as ...
IBM Innovate Quick


Metaverse examples – Side effects




  Understanding social networks visually through being there.
 ...
IBM Innovate Quick




 Services Orientated Architecture -SOA
                                               Interaction a...
IBM Innovate Quick




As a touchpoint
 Easiest of the considerations in process terms

 Make sure the virtual world is ...
IBM Innovate Quick




Internal Communication
 Common mistake is to assume that virtual worlds are
  a place to escape to...
IBM Innovate Quick




Virtual Worlds as the business
 As a service provider or tool vendor this is business as usual

 ...
IBM Innovate Quick




Visualizing what's already there



                                               Physical        ...
IBM Innovate Quick




Not all Second Life?




        Metaverse and Virtual Worlds   © 2008 IBM Corporation
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Metaverses, Tribes, smarter planet and You can change the world

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I used slides 1-16 for global entrepreneurship. Reiterating the sroty of eightbar, entrepreneurial behaviour powered by social media, aswell as expliaining metaverses and how we can use 3d printer developments to help developing, under developed areas survive and flourish
http://eightbar.co.uk/2008/11/18/inspired-by-the-social-entrepreneurs-3d-printing-for-the-world/
Delivered using a stage, rear projection and freedom tp move around with a hand mic avoiding the lecturn.

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Metaverses, Tribes, smarter planet and You can change the world

  1. Metaverses and Leading the world Ian Hughes/epredator Metaverse Evangelist IBM Innovate Quick CIO Office © 2008 IBM Corporation
  2. IBM Innovate Quick Moving to a smarter planet First, the world is becoming instrumented. Imagine, if you can, a billion transistors for every human being. We're almost there. Sensors are being embedded everywhere: in cars, appliances, cameras, roads, pipelines…even in medicine and livestock. Second, our world is becoming interconnected. Soon, there will be two billion people on the Internet—but systems and objects can now quot;speakquot; to each other, as well. Think of a trillion connected and intelligent things, and the oceans of data they will produce. Third, all of those instrumented and interconnected things are becoming intelligent. They are being linked to powerful new backend systems that can process all that data, and to advanced analytics capable of turning it into real insight, in real time. Metaverse and Virtual Worlds © 2008 IBM Corporation
  3. IBM Innovate Quick THIS IS ABOUT YOU Metaverse and Virtual Worlds © 2008 IBM Corporation
  4. IBM Innovate Quick Light Reading YOU can connect with anyone Anyone can follow or help you What do you need to get started? Will you ever have enough money, resources, power, influence to say now is the time? “Be Disruptive, be persistent, be patient. The biggest obstacles are all human” Dr Victoria Hale, Founder of OneWorldHealth Metaverse and Virtual Worlds © 2008 IBM Corporation
  5. IBM Innovate Quick Metaverses are about people Usage of instant message, voip, social software, external blogs, public speaking, press? Metaverse and Virtual Worlds © 2008 IBM Corporation
  6. IBM Innovate Quick Metaverses are about user created content Just like a wiki, blog, flickr, mashups…. What do you do about those already? Metaverse and Virtual Worlds © 2008 IBM Corporation
  7. IBM Innovate Quick Metaverses are about online persona Just like all online systems Select a username? epredator potato Reputation counts Metaverse and Virtual Worlds © 2008 IBM Corporation
  8. IBM Innovate Quick Internal Metaverses Second Life behind the firewall CIO IQ Metaverse Opensimulator.org Activeworlds Forterra +sametime Metaverse and Virtual Worlds © 2008 IBM Corporation
  9. IBM Innovate Quick Was Eightbar the right thing to do? •Just get in world and start exploring •Act as IBMers not as IBM •Have a banner or flag to rally around (eightbar) •Share, internally and externally, blog, flickr, youtube (eightbar.com) •Treat every interaction and every person as important http://www.eightbar.com This is the spirit of Web 2.0 Web 2 is Web Do. Has to be done with sense and responsibility balanced with personal risk and exploration Metaverse and Virtual Worlds © 2008 IBM Corporation
  10. IBM Innovate Quick Metaverse and Virtual Worlds © 2008 IBM Corporation
  11. IBM Innovate Quick What has this felt like – Minor Celebrity? •Choosing to have one known persona across all places has challenges •Can epredator have a day off? •Social and Work interaction mix online, but good things happen. •Become a target. •Honestly sharing means…. sharing the good and the bad. •Openness becomes a way of life but can scare some people/organizations. •You have to consider the leadership you are offering and that may not match with the organizational structure or existing politics. •Being public and sharing in live environments relies on trusting serendipity. •Keeping control of the ego is hard, but consuming as well as producing in web2.0 seems to be the key. Don’t just broadcast. Metaverse and Virtual Worlds © 2008 IBM Corporation
  12. IBM Innovate Quick Metaverse and Virtual Worlds © 2008 IBM Corporation
  13. IBM Innovate Quick Metaverse and Virtual Worlds © 2008 IBM Corporation
  14. Beyond Space and Time http://www.beyondspaceandtime.org
  15. IBM Innovate Quick What is next? Real object from virtual assets Local manufacture with 3d printers Green Agenda? Augmented Reality Metaverse and Virtual Worlds © 2008 IBM Corporation
  16. IBM Innovate Quick YOU can make a smarter planet This space intentionally left blank for your idea Metaverse and Virtual Worlds © 2008 IBM Corporation
  17. IBM Innovate Quick Intraverses – Virtual Worlds inside the firewall Benefit from the communication boost but in private Allow for legal, HR, Patent discussions IP ownership not an issue Interfacing to internal systems and services - SOA Metaverse and Virtual Worlds © 2008 IBM Corporation
  18. IBM Innovate Quick Chain Model of Needs Expressiveness Communication Instrumentation Retail Music Meeting Metaverse and Virtual Worlds © 2008 IBM Corporation
  19. IBM Innovate Quick Chain Model of Needs Expressiveness Communication Instrumentation Systems Brands Education Metaverse and Virtual Worlds © 2008 IBM Corporation
  20. IBM Innovate Quick The Virtual World Guidelines Written by the community for the community Guidelines NOT Rules IBM’s experience made public Treat it as a new country Learn and observe the customs Connect and talk with fellow (fill in own company here) Act with integrity It’s the internet, so beware and be broad minded Metaverse and Virtual Worlds © 2008 IBM Corporation
  21. IBM Innovate Quick You want an ROI on internal communication?  330,000 employees 3 telecons a week each 5 minutes dead time at the start of each call. That’s 330000 x 15 minutes = 4950000 minutes of dead time PER WEEK! You can check the maths its an average but we could be losing 9.4 years a week into dead telephone beeping time. Metaverse and Virtual Worlds © 2008 IBM Corporation
  22. IBM Innovate Quick More Applications •Simulation •Visualisation •Business process modelling •Workflow optimisation •Rehearsal and roleplay Metaverse and Virtual Worlds © 2008 IBM Corporation
  23. Rehearsal Studio
  24. IBM Innovate Quick Metaverse examples – Wimbledon Extending the real life experience Both Data and staffed 12 hours a day Metaverse and Virtual Worlds © 2008 IBM Corporation
  25. IBM Innovate Quick Metaverse examples - Wimbledon The same IBM messages as in Real Life Giving the same tour as customers get Metaverse and Virtual Worlds © 2008 IBM Corporation
  26. IBM Innovate Quick Metaverse examples – Side effects Understanding social networks visually through being there. A visual circle of friends Metaverse and Virtual Worlds © 2008 IBM Corporation
  27. IBM Innovate Quick Services Orientated Architecture -SOA Interaction and Ideas Enable people to virtually interact and collaborate for dynamic decision making Information as a Service Connect, enhance and deliver in-context information across diverse operating systems, Process Automation applications and legacy systems Integrate and choreograph through reusable services business and system activities into reusable process components Metaverse and Virtual Worlds © 2008 IBM Corporation
  28. IBM Innovate Quick As a touchpoint  Easiest of the considerations in process terms  Make sure the virtual world is treated as any other staffed channel  IBM business centre in Second Life – same people, same processes as IBM.com  Remember it is as much about people as providing gadgets.  Consider it a branch office or store, not an offline website.  It needs to be public and easy to get too. Metaverse and Virtual Worlds © 2008 IBM Corporation
  29. IBM Innovate Quick Internal Communication  Common mistake is to assume that virtual worlds are a place to escape too.  Often treated as a side project  The virtual world platform has to be integrated into the workflow of everyday business life  Treat it as you treat email systems, instant messaging, site services.  A successful enterprise virtual world is wired into the services of the enterprise.  Use as and when needed, bring info in and push info out Metaverse and Virtual Worlds © 2008 IBM Corporation
  30. IBM Innovate Quick Virtual Worlds as the business  As a service provider or tool vendor this is business as usual  Use rigorous product development methods  Use robust middleware  Be as close to open source and open standards as possible  Use what you sell Metaverse and Virtual Worlds © 2008 IBM Corporation
  31. IBM Innovate Quick Visualizing what's already there Physical Business Services Data/Component Entities SOA view http://www.elephanteaters.org Complete view Metaverse and Virtual Worlds © 2008 IBM Corporation
  32. IBM Innovate Quick Not all Second Life? Metaverse and Virtual Worlds © 2008 IBM Corporation
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