Metaverses, Tribes, smarter planet and You can change the world

IBM Innovate Quick Moving to a smarter planet First, the world is becoming instrumented. Imagine, if you can, a billion transistors for every human being. We're almost there. Sensors are being embedded everywhere: in cars, appliances, cameras, roads, pipelines…even in medicine and livestock. Second, our world is becoming interconnected. Soon, there will be two billion people on the Internet—but systems and objects can now quot;speakquot; to each other, as well. Think of a trillion connected and intelligent things, and the oceans of data they will produce. Third, all of those instrumented and interconnected things are becoming intelligent. They are being linked to powerful new backend systems that can process all that data, and to advanced analytics capable of turning it into real insight, in real time. Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick Light Reading YOU can connect with anyone Anyone can follow or help you What do you need to get started? Will you ever have enough money, resources, power, influence to say now is the time? “Be Disruptive, be persistent, be patient. The biggest obstacles are all human” Dr Victoria Hale, Founder of OneWorldHealth Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick Was Eightbar the right thing to do? •Just get in world and start exploring •Act as IBMers not as IBM •Have a banner or flag to rally around (eightbar) •Share, internally and externally, blog, flickr, youtube (eightbar.com) •Treat every interaction and every person as important http://www.eightbar.com This is the spirit of Web 2.0 Web 2 is Web Do. Has to be done with sense and responsibility balanced with personal risk and exploration Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick What has this felt like – Minor Celebrity? •Choosing to have one known persona across all places has challenges •Can epredator have a day off? •Social and Work interaction mix online, but good things happen. •Become a target. •Honestly sharing means…. sharing the good and the bad. •Openness becomes a way of life but can scare some people/organizations. •You have to consider the leadership you are offering and that may not match with the organizational structure or existing politics. •Being public and sharing in live environments relies on trusting serendipity. •Keeping control of the ego is hard, but consuming as well as producing in web2.0 seems to be the key. Don’t just broadcast. Metaverse and Virtual Worlds © 2008 IBM Corporation

Beyond Space and Time http://www.beyondspaceandtime.org

IBM Innovate Quick Intraverses – Virtual Worlds inside the firewall Benefit from the communication boost but in private Allow for legal, HR, Patent discussions IP ownership not an issue Interfacing to internal systems and services - SOA Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick The Virtual World Guidelines Written by the community for the community Guidelines NOT Rules IBM’s experience made public Treat it as a new country Learn and observe the customs Connect and talk with fellow (fill in own company here) Act with integrity It’s the internet, so beware and be broad minded Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick You want an ROI on internal communication?  330,000 employees 3 telecons a week each 5 minutes dead time at the start of each call. That’s 330000 x 15 minutes = 4950000 minutes of dead time PER WEEK! You can check the maths its an average but we could be losing 9.4 years a week into dead telephone beeping time. Metaverse and Virtual Worlds © 2008 IBM Corporation

Rehearsal Studio

IBM Innovate Quick Services Orientated Architecture -SOA Interaction and Ideas Enable people to virtually interact and collaborate for dynamic decision making Information as a Service Connect, enhance and deliver in-context information across diverse operating systems, Process Automation applications and legacy systems Integrate and choreograph through reusable services business and system activities into reusable process components Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick As a touchpoint  Easiest of the considerations in process terms  Make sure the virtual world is treated as any other staffed channel  IBM business centre in Second Life – same people, same processes as IBM.com  Remember it is as much about people as providing gadgets.  Consider it a branch office or store, not an offline website.  It needs to be public and easy to get too. Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick Internal Communication  Common mistake is to assume that virtual worlds are a place to escape too.  Often treated as a side project  The virtual world platform has to be integrated into the workflow of everyday business life  Treat it as you treat email systems, instant messaging, site services.  A successful enterprise virtual world is wired into the services of the enterprise.  Use as and when needed, bring info in and push info out Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick Virtual Worlds as the business  As a service provider or tool vendor this is business as usual  Use rigorous product development methods  Use robust middleware  Be as close to open source and open standards as possible  Use what you sell Metaverse and Virtual Worlds © 2008 IBM Corporation

IBM Innovate Quick Visualizing what's already there Physical Business Services Data/Component Entities SOA view http://www.elephanteaters.org Complete view Metaverse and Virtual Worlds © 2008 IBM Corporation

http://eightbar.co.uk	54
https://w3.tap.ibm.com	4
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Metaverses, Tribes, smarter planet and You can change the world

by Ian Hughes on Nov 22, 2008

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Metaverses, Tribes, smarter planet and You can change the world — Presentation Transcript