The relative utility approach for stimulating ICT acceptance: profiling the non-user
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Authors: Pieter Verdegem and Verhoest Pascal ...
Authors: Pieter Verdegem and Verhoest Pascal
As more people are online, it becomes more likely that the remaining fraction of non-adopters is either hard to convince, under-skilled or simply lacking the financial resources to afford a connection. In view of this problem, this paper proposes a policy approach to increase personal computer and internet acceptance in collaboration with the industry.
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