1. Identify a top blog that accepts guest posts2. Check to see if wp makes it easy for us to find all guest posts3. Check to see if there’s an author bio footprint4. Scrape all of the links5. Pull down each “prolific poster’s” link profile6. Run link profiles through link detective or screaming frog
Emails Sent = (PF)(CIR)(RvR)(QR)ProspectsFound!Relevancy !Rate!Qualification!Rate!Contact InfoRate!
Hidden in plain sightFind contact information that’s
1. We picked a popular, relevant topic: The NCAA Tournament2. We built a super attractive asset3. We made it easily sharable4. We added a charitable element5. We built a strong target prospect list & pursued them aggressively6. We brought in a top outreach vendor to augment our capacity
1. We targeted another popular sporting event2. We built a super attractive asset3. We made it easily sharable4. We took a unique angle5. We built a strong target prospect list & pursued them aggressively6. We handled all of the outreach ourselves