Digital Marketing with LTnow

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  • Full service deliverable solution to manage and optimize an organization’s presence online.
  • The best way to define social media is to break it down.
  • Companies that blog get 55% more web traffic than companies that don’t (HubSpot)Social media and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute)27% of total U.S. internet time is spent on social networking sites. (Source: Experian) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse) 15% of total U.S. mobile internet time is spent on social networking sites. (Source:Experian) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot)43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot)36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot) 
  • Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)91% of local searches say they use Facebook to find local businesses online71% of social media participants say they are more likely to purchase from a brand they follow online15% of consumers use social networking sites to search for local businesses74% of brand marketers say an increase in website traffic after investing just 6 hours per week on social media.
  • Talk about frequency and distribution of content
  • Statistics from are comparison from the 3 months of the social media marketing efforts compared to the previous 3 calendar months.
  • Digital Marketing with LTnow

    1. 1. www.LTnow.comDigital Marketing
    2. 2. www.LTnow.comWorking with clients tomanage and optimizetheir presence online.The What…
    3. 3. www.LTnow.com• Website Design• Search Engine Optimization(SEO)• Content Marketing• Social Media InstrumentsThe How…
    4. 4. www.LTnow.com• Content Management Systems• Tailored Training• Open Source Platforms• Responsive Web Design• App DevelopmentWebsite Design
    5. 5. www.LTnow.com• Search Engine Friendly Website Code• Keyword / Keyphrase Targeted Optimizations• Focus on Conversions, not Rankings~ Personalized Search Results• Use Social Media to Help Influence SearchResultsSearch Engine Optimization
    6. 6. www.LTnow.comGetting the company’sproducts and servicesin front of the customer.An Evolution of Marketing/PRConnecting and managingthe two-way, and oftenpublic relationship betweencompanies and customers.
    7. 7. www.LTnow.com• Advances in technology have reduced thebottleneck in communication between parties• This is true for search engines as well.• Ultra-modern, complex search algorithms areeffectively “humanizing” the search experience.The Bottleneck Effect
    8. 8. www.LTnow.comThe Bottleneck Effect
    9. 9. www.LTnow.com• Search engines now “care”about quality content morethan keywords.• Robusttext, videos, images, podcasts, etc.• Bottom line:– Things people care aboutand may even want to share.Content Marketing
    10. 10. www.LTnow.com• Define Social:designed for, or connecting with society• Define Media:an instrument of communication, like anewspaper or a radio• Social Media:an instrument of communication designed forconnecting with societyWhat is Social Media?
    11. 11. www.LTnow.com• Social Networking• Social Photo and Video Sharing• Location Based Social• Social Bookmarking• Social News• WikisSocial Media Instruments
    12. 12. www.LTnow.com• Companies that blog get 55% more web traffic thancompanies that don’t• Social media and blogs reach 8 out of 10 of all U.S.Internet users.• 27% of total U.S. internet time is spent on socialnetworking sites• 85% of fans of brands on Facebook recommendbrands to others, compared to 60% of averageusers• 15% of total U.S. mobile internet time is spent onsocial networking sitesDigital Marketing Stats
    13. 13. www.LTnow.com• 46% of online users count on social media whenmaking a purchase decision• 91% of local searchers say they use Facebookto find local businesses online• 71% of social media participants say they aremore likely to purchase from a brand they followonlineDigital Marketing Stats
    14. 14. www.LTnow.com1. facebook.com2. google.com3. youtube.com4. yahoo.com5. Baidu.com6. wikipedia.org7. amazon.com8. qq.com9. live.com10. taobao.comTop 20 Websites11. blogspot.com12. google.co.in13. linkedin.com14. twitter.com15. yahoo.co.jp16. bing.com17. sina.com.cn18. yandex.ru19. vk.com20. msn.com* Rankings via Alexa.com
    15. 15. www.LTnow.com• Communicate• Around the Office• Employee Highlight / Spotlight• Contests• Feature Stories / Client Success Stories• Blogging• Advertising• Be human! Be helpful!What Can You Do?
    16. 16. www.LTnow.comWebsite statistics after implementing a blog• Visits : + 1,137%• Pageviews : + 668%• New Visits : + 10%• Facebook Traffic : + 950%• LinkedIn Traffic : + 375%• Twitter : + 100%• Google+ : + 100%Success Story | LTnow.com
    17. 17. www.LTnow.comSocial Media referral traffic from LTnow presencein May 2013• LinkedIn : 89 visits• Facebook : 33 visits• Google+ : 1 visit• Twitter : 7 visits• Pinterest : 7 visitsSuccess Story | LTnow.com
    18. 18. www.LTnow.com3 month Social Media Marketing campaign• m.facebook.com referral traffic : + 138%• facebook.com referral traffic : + 39%• search engine traffic : + 13 %Success Story | Sloans.com
    19. 19. www.LTnow.comLieberman TechnologiesLTnowFacebookLinkedInGoogle+PinterestConnect With LTnow

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