Exercise to generate and measure ideas
(from the coursera course Creativity, Innovation, and Change
by Dr. Jack V. Matson, Dr. Kathryn W. Jablokow, Dr. Darrell Velegol)
By Enrique Posada
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Measuring Your Ideas
As Jack mentioned in the video on Metrics, learning how to measure our ideas
is an important skill that can help us track our creative progress. In this
exercise, we want you to practice measuring your ideas using several simple
metrics and then reflect on your observations.
Step 1: First, you need to record some ideas! Choose a particular day and a
particular time period in which to record them. It could be 15 minutes on a
Tuesday, or an hour on Saturday morning, or the 2-hour train ride to a business
meeting, or an entire weekend! If you can, choose several different days and
times to record your ideas, so you can see how your ideas vary under different
circumstances. For whichever times you’ve chosen, record your ideas in
some concrete way – write them down, tweet them, leave a voice mail, send an
email, use a voice recorder, or draw a picture … whatever works for you!
Step 2: Now, we’d like you to measure your ideas using the 4+ metrics listed
below. It’s important to remember that you are NOT judging your ideas in this
exercise. The point is to observe and measure your ideas in different ways, so
you can decide for yourself how you want to improve them. So, start here:
Quantity: How many ideas did you generate each time?
Variety: How different are the ideas from each other? (You might use a
simple Likert scale for this – e.g., very similar, moderately similar,
moderately different, very different).
Novelty: What kind of novelty do your ideas represent? Are they more
adaptively creative (i.e., ideas that refine, polish, or tune up something) or
more innovatively creative (i.e., ideas that reframe, reconfigure, or dismantle
something) – or do you have some of both?
Efficiency: How efficient are your ideas in terms of implementation? Can
they be put into practice right away using things that already exist, or will
new systems or infrastructure be needed before they can be realized?
Your Choice! What other ways can you measure your ideas? Choose
other metrics that you think are meaningful and apply them to your ideas as
Step 3: Finally, it’s time to reflect on your observations. What have you
discovered about your ideas? When do you generate more or less of them, for
example? Do you tend to generate ideas that dig down into a particular line of
thinking, or do your ideas tend to spread out like a fan? What kind of novelty do
you tend to create, and how easy or hard will it be to implement your ideas in
the short/long term? What patterns do you see in your ideas, and how are those
patterns both enabling and limiting to you over time? If you could change the
way you generate ideas, what would you like to do differently?
Cantidad de ideas 13
Tiempo 10 minutos
Variedad Grupos de ideas
Un 40 %
Ideas que significan logros potenciales (5)
Using a mind map helps. I tend to propose ideas that have novelty, but
that I can implement. I tend to relate themes. It is easy for me to get
ideas. They are variable and entertaining.