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My presentation addresses how to negotiate personal, student, and professional identity construction in the development of online portfolios for use in both coursework and transitioning into the workplace. For this presentation, I would like to draw upon my own experiences in creating a professional online portfolio while an undergraduate student. I will speak about audience and multimodal awareness in the crafting of a public, professional identity that combines text and visual forms in the digital space. This will include design choices, sample selections, copyright considerations, branding, and content management. I will also talk about how this portfolio, which I launched in 2004 and still maintain, has evolved through the years along with my professional identity and the technology that supports it.