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Google Engage Program

Google Engage Program






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    Google Engage Program Google Engage Program Presentation Transcript

    • Google Engage Program
    • Whats Google Engage Program? Whats this training all about? Whats Google AdWords? References
    • Google Engage Presentation Google Engage = engaging and connecting to create abetter PPC industry In January 2011 Google announce a new programdesigned to help webmasters, web-designers, digitalagencies, freelancers, SEOs, IT consultants and so on, touse Google AdWords. US, UK, Australia, India,etc on 7 January 2011 Romania from 3 November 2011 Whats Google Engage Program?
    • What it offers? Free AdWords vouchers (20 * 100$) Stay up to date Marketing materials Google Certification help Targeted education Program & AdWords support What Google Engage Program offers?
    • What Google Engage Program offers?
    •  Lesson # 1: The Introduction, with a runtime of 24:02 minutes – an overview of Google and the basics of search and display advertising Lesson # 2: Generating business with Google AdWords had a runtime of 18:09 minutes – How to Prepare a Pitch, Pitching clients, How much to bid on a Pay Per Click ad, Value Per Click, Cost Per Click, Incremental Cost Per Clicks, Ad Auctions, Conversion rates, ROI (return on investment), what is a clients unique selling point, Target Demographics, Psychographics, Media Habits--what do clients read, watch on TV etc, Branding and Awareness, Acquisition of New Customers, understanding best selling products, and which media is best suited to your clients needs Lesson #3: Optimizing Adword accounts, with a Runtime 17:11 minutes – organizing your ad campaigns by topic--returning to keywords, but more in-depth Whats this training all about?
    •  Google Keyword Tool  Keyword Analysis Field  Traffic Estimator  Search Terms ReportWhats this training all about?
    •  Lessons #4: Multiple Accounts Managements, Runtime 15:45 minutes – My Client Center is a single user online interface for managing a few or hundreds of AdWords Accounts, dashboard style, for individuals or agents who manage client AdWord campaigns for a fee. After the 4 lessons are complete, each ending with a code, you need to retain and enter the the codes into a form to become a member of Engage. Afterwards you can get the free vouchers Whats this training all about?
    • Whats AdWords Google AdWords is a service that lets you create and run ads for your business, quickly and simply AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under Sponsored links in the side column of a search page, and may also appear in additional positions above the free search results. Whats Google AdWords?
    • Whats Google AdWords?
    •  Google used the phrase "keyword advertising campaigns." With keywords, you also have options to choose when and where your ad appears on the page when someone does a search, and how much you pay per click, as well as other options. The more targeted your list of keywords raises your ad on the page and lowers your costs. Google AdWords offers 6 ad sizes and shapes or formats--banners, and a variety of boxes-- text ads, image ads, video ads, and rich media ads that encourage interaction with the user. What makes a good keywords list are keywords that are directly related to each other. Whats Google AdWords?
    •  http://technorati.com/business/small-business/articl http://www.google.com/ads/innovations/ https://accounts.google.com/ServiceLogin?service= References
    • "Online (is) Not Just Another Media – (but) a Whole Parallel Universe" Google Engage Presentation Cristina Martin Web Developer @epoint Email: cristina.martin@epoint.roEPOINT Web Solutions SRL | VAT No RO 13120890 | Office: Str. Dornei No 3, 300393 TIMISOARA, ROMANIA | FAX +40 / 256 / 407 147 Thank You!