Whats Google Engage Program? Whats this training all about? Whats Google AdWords? References
Google Engage Presentation Google Engage = engaging and connecting to create abetter PPC industry In January 2011 Google announce a new programdesigned to help webmasters, web-designers, digitalagencies, freelancers, SEOs, IT consultants and so on, touse Google AdWords. US, UK, Australia, India,etc on 7 January 2011 Romania from 3 November 2011 Whats Google Engage Program?
What it offers? Free AdWords vouchers (20 * 100$) Stay up to date Marketing materials Google Certification help Targeted education Program & AdWords support What Google Engage Program offers?
What Google Engage Program offers?
Lesson # 1: The Introduction, with a runtime of 24:02 minutes – an overview of Google and the basics of search and display advertising Lesson # 2: Generating business with Google AdWords had a runtime of 18:09 minutes – How to Prepare a Pitch, Pitching clients, How much to bid on a Pay Per Click ad, Value Per Click, Cost Per Click, Incremental Cost Per Clicks, Ad Auctions, Conversion rates, ROI (return on investment), what is a clients unique selling point, Target Demographics, Psychographics, Media Habits--what do clients read, watch on TV etc, Branding and Awareness, Acquisition of New Customers, understanding best selling products, and which media is best suited to your clients needs Lesson #3: Optimizing Adword accounts, with a Runtime 17:11 minutes – organizing your ad campaigns by topic--returning to keywords, but more in-depth Whats this training all about?
Google Keyword Tool Keyword Analysis Field Traffic Estimator Search Terms ReportWhats this training all about?
Lessons #4: Multiple Accounts Managements, Runtime 15:45 minutes – My Client Center is a single user online interface for managing a few or hundreds of AdWords Accounts, dashboard style, for individuals or agents who manage client AdWord campaigns for a fee. After the 4 lessons are complete, each ending with a code, you need to retain and enter the the codes into a form to become a member of Engage. Afterwards you can get the free vouchers Whats this training all about?
Whats AdWords Google AdWords is a service that lets you create and run ads for your business, quickly and simply AdWords ads are displayed along with search results when someone searches Google using one of your keywords. Ads appear under Sponsored links in the side column of a search page, and may also appear in additional positions above the free search results. Whats Google AdWords?
Whats Google AdWords?
Google used the phrase "keyword advertising campaigns." With keywords, you also have options to choose when and where your ad appears on the page when someone does a search, and how much you pay per click, as well as other options. The more targeted your list of keywords raises your ad on the page and lowers your costs. Google AdWords offers 6 ad sizes and shapes or formats--banners, and a variety of boxes-- text ads, image ads, video ads, and rich media ads that encourage interaction with the user. What makes a good keywords list are keywords that are directly related to each other. Whats Google AdWords?
"Online (is) Not Just Another Media – (but) a Whole Parallel Universe" Google Engage Presentation Cristina Martin Web Developer @epoint Email: firstname.lastname@example.orgEPOINT Web Solutions SRL | VAT No RO 13120890 | Office: Str. Dornei No 3, 300393 TIMISOARA, ROMANIA | FAX +40 / 256 / 407 147 Thank You!