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ONLINE PHILOSOPHY Determine how much money and time you are willing to spend Pick a limited number of online outlets Establish your online personality What’s your mix? Personal, professional, insititutional Decide what you want from social media Push information, listen, connect, learn, collaborate Determine your work flow Social media should be an integrated, natural outgrowth of your personality and work life. You can be online with limited commitment of time, money and energy. But it is a discipline.
140 characters or less What is your online philosophy?
SOCIAL MEDIA Strengths: Huge, evolving, many users Weaknesses: Low commitment, low control, little reliable privacy Strengths: Quick, short, easy, hip Weaknesses: Low commitment, fleeting, high drop-out rate Strengths: Evolving, professional users Weaknesses: Fewer users, low commitment
OTHER ONLINE MEDIA Blogs Strengths: Generally free, flexible, can be personalized, interactive Weaknesses: Still limited capacity, need to know your way around the Internet a bit Websites Strengths: Can be built to completely meet your needs, flexible, relatively inexpensive Weaknesses: Can become static, can be difficult to update, transferability, not interactive
Google Gmail, Google Docs, Picasa, Google Calendar Strengths: Free, easy to use, shareable, embeddable, collaborative, works with mail programs Weaknesses: In the clouds, email has the gmail.com extension Google Apps Strengths: Free, personalized email, document storage, shareable and embeddable calendar, works with mail programs Weaknesses: In the clouds, confusing to set up Similar services abound, few are as pervasive
5 things you should do online now… $20: Use a blogging platform – like Wordpress – to build a website or blog Buying a url will cost $10, redirecting your blog to the website will cost $20 Free: Get a youtube account and start uploading videos Free: Either get a gmail account or sign-up for Google Apps and use the free email, calendar, and photo sharing Free: Set up a Facebook Fan Page for your community $10: Buy a vanity url for your community
Social Media Tips You cannot break the Internet – every mistake can be fixed Set up a personal email – keep your work email and personal email separate. Use an RSS reader. Comment on other writing – blogs, Tweets, status updates Purchase URLs – get to know GoDaddy well Choose a good profile pic and use it everywhere Don’t know how to do something? Google it. Google everything. Consider getting a smart phone with a data plan. Consider getting a hand-held video camera, like a Flip
Stay in Touch Wendy Johnson firstname.lastname@example.org 612-870-3303