Social Media Powerpoint, Detroit Lakes

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  • 1. Online MediaMini-Boot Camp
  • 2. 140 characters or less
    Why are you here?
  • 3. ONLINE PHILOSOPHY
    Determine how much money and time you are willing to spend
    Pick a limited number of online outlets
    Establish your online personality
    What’s your mix? Personal, professional, insititutional
    Decide what you want from social media
    Push information, listen, connect, learn, collaborate
    Determine your work flow
    Social media should be an integrated, natural outgrowth of your personality and work life.
    You can be online with limited commitment of time, money and energy. But it is a discipline.
  • 4. 140 characters or less
    What is your online philosophy?
  • 5. SOCIAL MEDIA
    Strengths: Huge, evolving, many users
    Weaknesses: Low commitment, low control, little reliable privacy
    Strengths: Quick, short, easy, hip
    Weaknesses: Low commitment, fleeting, high drop-out rate
    Strengths: Evolving, professional users
    Weaknesses: Fewer users, low commitment
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. BROADCAST MEDIA
  • 12. OTHER ONLINE MEDIA
    Blogs
    Strengths: Generally free, flexible, can be personalized, interactive
    Weaknesses: Still limited capacity, need to know your way around the Internet a bit
    Websites
    Strengths: Can be built to completely meet your needs, flexible, relatively inexpensive
    Weaknesses: Can become static, can be difficult to update, transferability, not interactive
  • 13.
  • 14.
  • 15.
  • 16. Google
    Gmail, Google Docs, Picasa, Google Calendar
    Strengths: Free, easy to use, shareable, embeddable, collaborative, works with mail programs
    Weaknesses: In the clouds, email has the gmail.com extension
    Google Apps
    Strengths: Free, personalized email, document storage, shareable and embeddable calendar, works with mail programs
    Weaknesses: In the clouds, confusing to set up
    Similar services abound, few are as pervasive
  • 17. 5 things you should do online now…
    $20: Use a blogging platform – like Wordpress – to build a website or blog
    Buying a url will cost $10, redirecting your blog to the website will cost $20
    Free: Get a youtube account and start uploading videos
    Free: Either get a gmail account or sign-up for Google Apps and use the free email, calendar, and photo sharing
    Free: Set up a Facebook Fan Page for your community
    $10: Buy a vanity url for your community
  • 18. Social Media Tips
    You cannot break the Internet – every mistake can be fixed
    Set up a personal email – keep your work email and personal email separate.
    Use an RSS reader.
    Comment on other writing – blogs, Tweets, status updates
    Purchase URLs – get to know GoDaddy well
    Choose a good profile pic and use it everywhere
    Don’t know how to do something? Google it. Google everything.
    Consider getting a smart phone with a data plan.
    Consider getting a hand-held video camera, like a Flip
  • 19. Stay in Touch
    Wendy Johnson
    wendy.j@episcopalmn.org
    612-870-3303