Pitch epiluna web2day

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Finding the suitable esthetician is painfull. 2 out of 3 women try new ones every year because they are looking for quality, which is much more important than price to them.

Epiluna is a website where you can search, compare, review and find your esthetician. Browse over candid reviews, opinions, and detailed information about products used, music, atmosphere, services’ prices and even more - All by women like you.

At any time of the day, you can also book and pay online. You'll also find a place with a loyalty program and promotional offers.

For estheticians, Epiluna is a new tool to get in touch with their customers. Less calls but much more bookings directly scheduled in our dedicated application to organise their working day. We help estheticians to sell their expertise and they can stay focus on their customer relationship.

Compare, book, review - A real esthetic revolution !

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Pitch epiluna web2day

  1. 1. My Esthetician Online Compare • Find • Book
  2. 2. Need an esthetician today... What if you choose a better one ?
  3. 3. Why is it so painful ? • Your esthetician is full for the upcoming month ? • Exhausted by the “quick and dirty” ? • Moving to a new town and don’t know any esthetician there ? • Haven’t yet find the perfect waxing spot ? You need to find a new, available and trustfull esthetician ! But how ?
  4. 4. How do we solve your issue ? Website & mobile app listing estheticians around Reviews, peer recommandations and prices information Online booking and paiement, making everything easier
  5. 5. Women behavior Going to the esthetician : • Every month (30%) • At least 3 time per year (81%) Looking for : • Quality (45%) • Good prices (33%) • Proximity (12%).
  6. 6. Market Size in France 30 415 estheticians Source: Insee 01/01/2014 11 millions of potential customers 60% of women go to the esthetician
  7. 7. Product BETA M A Y 2014
  8. 8. Value proposition Business Development & planning management Find estheticians around Compare with checked reviews Book Esthetician for estheticians
  9. 9. Revenu sources Fee: 1,5 € / Booking Free or subscription: - Free : esthetician listed on Epiluna.com - Pro (29€/mo) : detailed esthetician profile + online booking - Pro + (49€/mo) : customer relationship management tool included + detailed statistics available
  10. 10. Revenu projections 300 1% YEAR 1 : 150,000 € of french marker share as suscribers subscriptions (29€/mo) 1.5 € 10 fee per booking booking per suscriber each month
  11. 11. Competition ● Competitors focus on price (discounts) ● Customers first interest is the quality ● Competitors are generalist not focus on estheticians
  12. 12. Competitive Advantage ● Checked Reviews : Help women to choose ● Online booking : H24 easy to use & gain of time ● Online payment : Prepaid services ● High level of information about esthetician (products used / ambiance / list of services & pricing …)
  13. 13. Timeline ● May > Beta epiluna.com ● Sept > epiluna on iOS ● Oct > first paid booking
  14. 14. Team Estelle - CSO Clement - UX/UI Nadia - CEO Estelle - CMOMathieu - CTO
  15. 15. What we need now • Feedbacks & Communication • 150 000 € epiluna.com @epiluna hello@epiluna.com

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