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  1. 1. Erica Colombo
  2. 2. TIFFANY & CO. IS A HOLDING COMPANY THAT OPERATES THROUGH ITS SUBSIDIARY Company Profile COMPANIES. THE COMPANY’S PRINCIPAL SUBSIDIARY, TIFFANY AND COMPANY, IS A JEwELER AND SPECIALTY RETAILER, 2010 Annual Report wHOSE MERCHANDISE INCLUDE A SELECTION OF JEwELRY. Tiffany was founded in 1837 the United States, Canada, Korea, Macau, Malaysia, when Charles Lewis Tiffany Mexico and Brazil, as well Singapore and Taiwan, as well opened a store in downtown as sales of TIFFANY & CO. as sales of TIFFANY & CO. Manhattan. Today, more than products in certain of those products in certain of those 200 TIFFANY & CO. stores markets through Internet, markets through Internet, and serve customers around catalog, business-to-business catalog, business-to-business the world. The Company’s and wholesale operations; the and wholesale operations; operating segments are as Asia-Pacific region (32% of and Europe (10% of fiscal follows: the Americas region fiscal 2008 sales) consists of 2008 sales) consists of sales (55% of fiscal 2008 sales) sales transacted in TIFFANY transacted in TIFFANY includes sales transacted in & CO. locations in Australia, & CO. stores in Austria, TIFFANY & CO. storevs in China, Hong Kong, Japan, Belgium and Germany. 10 Contents Introduction 10 12 Company Profile 14 Letter from the CEO 16 Social Responsibility 18 22 Mining 26 Silver 28 30 Diamonds Financial Information 31 Annual Report Financial Tiffany & Co. focuses a lot on social and Highlights economical responsibility and the bettering Quarterly Results of design. This design incorporates the high quality of Tiffany’s with their intent to better the world around them. Specific design elements are to highlight the elegant concepts 5 of Tiffany’s.
  3. 3. Number of Stores 42% Americas 47% Asia Pacific 11% Europe Geographical Sales Mix 57% Americas 33% Asia Pacific 10% Europe FOUNDED IN 1837 IN NEw YORK CITY BY CHARLES LEwIS TIFFANY, TIFFANY & CO. HAS A RICH HERITAGE FILLED wITH Product Net Sales CELEBRATES EvENTS, ARTISTS AND 27% Gemstones & Band Rings MILESTONES THAT LIvE ON TODAY IN LEGENDARY STYLE. 20% Diamond Rings & Wedding Bands 11% Non Gemstone Gold or Platinum Jewelry 30% Non Gemstone Sterling or Silver Jewelry 12% Other 3 28 29 … The heritage of Tiffany & Co. is on view in the jeweler’s Fifth Avenue flagship vividly illuminated by the magnificent store. The cutting of the Tiffany Diamond diamonds that initially brought the company was supervised by Dr. George Frederick international renown and continue to Kunz (1856–1932), the jeweler’s—and the highlight Tiffany’s legacy as the world’s world’s—preeminent gemologist, who sourced Tiffany & Co. is committed to premier jewelers. the astonishing array of diamonds obtaining precious metals and Tiffany’s reign of diamonds began that won gold medals at the great in 1848 with the abdication of King Louis- world’s fairs from 1876 to 1915. Tiffany’s gemstones and crafting out Philippe of France and founder Charles exhibit at the 1889 Paris fair, for example, jewelry in wasy that are socially … Lewis Tiffany’s purchase of diamonds from was heralded as “the most extraordinary fleeing aristocrats. The sale marked the first collection of jewels ever produced by an and environmentally responsible. appearance of major gemstones in the United American jewelry house,” and the jeweler’s It is simple the right thing to States and gave near- mythic status to Tiffany’s do” Our customers expect and diamond business. Now “In keeping with our desire to encourage deserve nothing less. the designated “King of Diamonds,” Charles ethical business conduct throughout the Tiffany (1812–1902) jewelry industry, Tiffany & Co. was a opened a branch in Paris in 1850. The move founding member of the Responsible brought many more Jewelery Council...” opportunities to purchase gems of Social Responsibility noble provenance for America’s newly minted millionaire exhibit at the 1893 World’s Colombian class, including such Exposition won an unprecedented 56 titans of industry as the prizes. The individual most responsible Central Pacific Railroad’s for this recognition was Paulding Farnham Diamonds Leland Stanford, who purchased a large share (1859–1927), Tiffany’s chief jewelry designer of the Spanish crown jewels from Tiffany & from 1891 to 1908. Farnham’s creativity lives Co. The frenzy for royal jewels culminated on in diamond floral brooches of an exquisite in 1887 with the company’s purchase of the and timeless nature. French crown jewels. Tiffany & Co. continued to create Among the ready customers was Mrs. the touchstones of every era, including the Joseph Pulitzer, who became the proud owner platinum age of diamonds, as the Roaring of the Empress Eugenie’s necklace of four Twenties were known, and the 1930s era enormous diamond rivières; and Caroline of cocktail-style jewelry. The most dramatic Astor, New York’s social queen, who collected examples of this exuberant, three-dimensional the empress’ luxurious diamond corsage design— a diamond tiara with a 75-carat ornaments. With the discovery of diamond emerald and ‘fireworks’ diamond and ruby deposits in South Africa, Tiffany continued to clip honoring the advent of the aeronautic age keep Gilded Age grandees 40 New York World’s Fair. lavishly adorned in jewels. One rare South Tiffany’s history in the 20th century African find, a 287.42-carat, canary-yellow is marked by the arrival of supremely diamond, the largest yet discovered, was talented designers whose contribution to purchased by Tiffany in 1877 and came to art and fashion is legendary and filled with epitomize both the era’s extravagance and diamond-studded jewels. Jean Schlumberger, the jeweler’s never-ending quest for the best. who arrived at Tiffany in 1956, contrasted Famously known as the “Tiffany Diamond,” the warmth of gold.with the cool brilliance the stone was cut to 128.54 carats and remains of diamonds in magical improvisations on 24 25 14 15
  4. 4. Date: M ap Saturday, September 18, 2010 Time: 11:00 am–3:00 pm Starting Location: Liberty Harley Davidson 334 East Hines Hill Road Boston Heights, OH 12531 Ino f Ending Location: Lock 3 200 South Main Street Akron, OH 12203 RIDE FOR THE RED is an event hosted by the Red Cross. The event raises money to support Red M ission Cross efforts and also allows those attending to Info Donation Tickets Contact Event Promotional Material This series of collateral is for a not for profit event hosted by the Red Cross. I developed an identity was developed for the event and various applications that promote it.
  5. 5. Print Cover This cover uses design to bring awareness to the global issue of water purity. It highlights that while you might have access to water, it is not always clean.
  6. 6. Gallery Promotional Meterial An invitation for Keith Carter’s photo exhibit opening is shown. A bag was created for purchases. Both of these items incorporate the colors of the Esther Massry logo.
  7. 7. Editorial Magazine This is a magazine that is about the world of dance. Conceptual design elements were used to create movement throughout the spreads. It connects the concept with the theme of the magazine.
  8. 8. Editorial Spread This spread was designed around the defini- tion of Botanophobia, or the fear of plants. The concept was to show the viewer the overwhelming nature of this phobia and the fear that plants will take control.
  9. 9. Studio Newsletter This is a newsletter that is released to the student body each year that highlights vari- ous aspects of the Art Department. It show- cases student work, provides a visiting artists schedule, spotlights a few graduating Seniors and informs about alumni whereabouts.
  10. 10. Ad Series This series of advertisements for Nooka brand watches highlights Nooka’s futuristic mentality and versatility.
  11. 11. CD Packaging This is packaging for a single release of, “I Am Sound” by The Dandy Warhols. Plugs connect the ear, and the brain. When the music is not present, the brain is unplugged, disconnecting the brain from the outside stimuli. When the music is present, it is connected.
  12. 12. Appetizers Black Bass Ceviche cherry tomatoes, mango and radish pineapple lime emulsion $18 First Warm Mushroom Salad frisée, crisp bacon, aged goat cheese sherry vinaigrette $15 Sashimi of Bluefin Tuna Cho Toro avocado, wasabi, scallion and yamamomo berries $25 Yellowfin Tuna Tartare japanese cucumber, shiso leaf and sweet miso asian ginger vinaigrette $16 Caviar Baby Organic Mixed Green 30G Salad california estate aged sherry and $95 extra virgin olive oil dressing california golden osetra $10 $135 Cocktails Kentucky Peach maker’s mark, fresh peaches, brandy, citrus $13 Gin and Juice d.h. krahn gin, aperol, fresh basil, citrus juice, lemon bitters $15 “Pina Colada” gosling’s black seal rum, white rum, fresh pineapple juice, coconut foam $16 The Voyager montecristo rum, benedictine, velvet falernum, lime juice $13 Restaurant Menu and Wine The concept for this restaurant was to create Bronx Cocktail junipero gin, sweet and dry vermouth, fresh orange juice an environment worthy of a romantic evening $13 for two. Each wine represents a different kind East Indies Iced Tea 10 cane rum, batavia arrack, flavored black tea, Bee’s Knees of love. fresh lemon juice $13 reitsetbauer blue gin, tasmanian honey syrup, fresh lemon juice $14 Pimm’s Cup pimm’s No. 1, fever tree premium ginger ale, cucumber, strawberry $13
  13. 13. rt S t Rose how m te A of Sain p :00 0–7 5:0 duahe College 6, Ma on: rch rid ecepti ay, R Fir ning st F T e Op Y 1 ign Ma 0 221 rch es 6–A lban & D pril gra y, N t, A r Art 3 , 20 09 fo te S enter der tree Sta C Un 24 l, 3 Hal otte Des Pic ign: Erica Colo mbo ’10 Undergraduate Show Poster This poster for the College of Saint Rose Un- dergraduate Show has a concept that aligns the coincidence between spring coming and the show being earlier than it usually is. The image of a groundhog was used to represent Groundhog’s Day and there being no shadow.
  14. 14. 4. 1. Massry esther gallery 5. 2. 6. 3. Logo 7. 1. Esther Massry Gallery logo 2. Albany Riverfront Jazz Festival logo 3. Moonlit restaurant logo 4. Ride for the Red logo A ni al Resc Foundati n m ue o 5. How to be an 80’s Idol logo 6. Moonlit restaurant logo 7. Furry Friends Field Day logo
  15. 15. Newspaper Design While at an internship at The Poughkeepsie Journal, multiple page layouts were created for various sections of the newspaper. The goal for each layout was to design something that was new and interesting while remaining within the guidelines of the paper.
  16. 16. How to be an 80’s Idol This kit guides an individual through the transformation of becoming an 80’s Idol. It contains a manual and various items that relate.
  17. 17. Typeface Poster The typeface Optima and the history of its time period was researched. This poster was designed to visualize that history. It connects the transitional nature of the font and the music from the time it was created.
  18. 18. The scars on the back of my neck are from piercings. When I was a freshman in col- lege I had friends who owned a piercing and tattoo parlor. I did promo work for them and they did free work for me. It was a great relationship. I was hanging out in the shop one day and my friend Jinxx and I were bored so we decided to pierce the back of my neck. They were surface pierc- ings and not permanent. They eventually rejected. This is a process in which the body rejects the piercing and pushes out the jewelry, which left me with my scars. Senior Thesis Project The marks that we are comprised of, such as scars, are interesting. The stories behind them are shown and how they have affected the owner. The marks that make us are con- nected, and how they are shown.
  19. 19. 845.661.3534 ecolombo062@gmail.com 214 North White Rock Road Holmes, NY 12531