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Point of Sale

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Retail Best Practices Series: Point of sale (POS) technology drives the tools needed by retailers who want to distinguish themselves through outstanding customer service.

Retail Best Practices Series: Point of sale (POS) technology drives the tools needed by retailers who want to distinguish themselves through outstanding customer service.

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  • 1. Epicor® Eagle® Point of Sale Point of sale (POS) refers to the actual physical location and act of selling merchandise to a customer as well as the technology that drives these functions. First blush might have folks thinking ‘POS, need to ring an item, take some form of payment, and provide the customer a receipt, so what’s the big deal?’ And so with the Five and Dime, goes those retailers. When POS associates have better information about store merchandise and customer accounts, product sales improve, as will customer satisfaction and loyalty. Impacting sales Through the use of POS tools and functions, retailers can positively impact sales in many ways. Faster processing of charge/debit purchases via high-speed processing increases the speed of the transaction reducing the chance of a customer seeing a long line and leaving without purchasing. The production of “Gift Receipts” uses transaction numbers and makes returns much more accurate by identifying the selling price when an item is returned, or the coding of exact transaction detail allowing a receipt to be reprinted when needed. Giving in-store credits on returned items helps to reduce cash refunds and to track returned items. These store credit notes are serialized and can be used just like a gift card. Often small credit balances either are not used or lead to larger sales when they are redeemed. They also replace manual issuance of store credit notes which are time consuming and open to fraudulent use. Current technology allows POS to drive business, increase sales, improve the customer experience, and gather valuable customer information for ongoing impacts to the bottom line. Customer service is critical to driving sales and building customer loyalty for repeat business. POS technology drives the tools needed by retailers who want to distinguish themselves through outstanding customer service. RF Technology allows faster processing of customers through traditional check-out lines. When these lines get too long, extra RF Guns can be used as Line-Busters, or virtual POS Stations. These features further reduce the chances of a customer seeing a long line and not making a purchase. Beyond speed, scanner guns allow clerks to scan large, heavy, or oddlyshaped merchandise without customers having to lift and place on belts. Combine this with the power of ‘Quick Find’ grids and viewers which display merchandise details and images for items that are hard-toscan, located outdoors, or too small to label. Finally, quick look-up of inventory & fast entry of SKU and price makes the POS process quick and easy for the customer improving their satisfaction. Information impacts sales Quick access to information helps ensure customers can locate the items they need, and that they have all of the items required for projects. Item lookup provides sales associates quick access to details such as item locations, descriptions and kit components. Can’t find the SKU? You can use wildcard lookups using an asterisk with a part of the SKU description right from the SKU field in POS or use a viewer in POS to lookup by item number, description, vendor or department/class/fineline. Related item or suggested item prompts (when an item is scanned, if there is a related or add-on item available, the software will prompt the sales associate to ask the customer if they would like the additional item) leads to increases in average
  • 2. Point of Sale Epicor Eagle transaction value. Customers who leave with the needed/related parts for a project will be happier customers. Accurately capturing sales item detail combined with suggested ordering software allows you to have on-hand the merchandise that customers want. This ensures sales are not lost due to out-of-stock merchandise and ultimately leads to an increase in total sales. Offline POS functionality allows business-as-usual even when stores lose power. Offline POS allows you to prepare for the worst, with a copy of your data residing on the POS workstation via a daily refresh; all you need is a battery backup to be able to go into Offline mode and continue with business. Once you are up and running again, all it requires is a quick and easy upload of the Offline files and all of your transactions will update. Improving the customer experience From providing customized accounting and services, down to having the right amount of staff at the right times, the POS impacts are many. Customer accounts can be configured to ensure that customers receive their customized pricing at POS. With the integration of efficiency tools such as Enhanced Fax, E-Invoices and Document Management, customer accounts can also be set to automatically fax or e-mail an invoice from POS/Order Entry when the transaction is completed. No more lost invoices from contractors of job accounts. This same technology lets you manually fax or e-mail from the total screen of POS/Order Entry or you can recall prior invoices and fax or e-mail to the customer on demand. What about those customers who want to return goods? With Returns Validation turned on, the system will look for the item being returned and the instances where it was sold to the customer. This allows you to choose the transaction and give credit back to the customer at the correct price. Returns Validation feature is designed to help you have more control over returned merchandise by validating returns against past purchases. This means you can prevent bogus returns of products that were not purchased at your store, as well as prevent customers from returning more merchandise than they originally purchased from you. When merchandise is returned on a sale, credit memo, order, or special order, POS automatically displays the return validation window, showing the customer’s past purchase history of the item being returned, taking into account any quantities previously returned against a particular purchase. The Transaction Suspend feature will place a transaction on hold while the customer either goes to their car to get their check or charge card or goes back to the store to get an additional item and resumes the transaction when the customer returns. The suspended transaction won’t hold others up and your associates can continue checking out others who are in line. It also makes it easier for a customer to add more items to their purchase. An internal loyalty program enables after-marketing to individual customers based on purchase habits and trends. This form of targeted marketing is becoming more prevalent and can significantly increase a stores business, while also reducing costs. And bring your marketing right to the POS; the cash register receipt can be programmed to provide a “bounce back” coupon to the customer. This will give them a discount on their next purchase, encouraging customers to come back for repeat purchases. About Epicor Epicor Software Corporation is a global leader delivering business software solutions to the manufacturing, distribution, retail, and service industries. With more than 40 years of experience, Epicor has more than 20,000 customers in over 150 countries. Epicor solutions enable companies to drive increased efficiency and improve profitability. With a history of innovation, industry expertise and passion for excellence, Epicor inspires customers to build lasting competitive advantage. Epicor provides the single point of accountability that local, regional, and global businesses demand. For more information, visit www.epicor.com. Contact us for more information on Epicor Products and Services  +1.888.463.4700  Worldwide Headquarters San Francisco Bay Area 4120 Dublin Boulevard, Suite 300 Dublin, CA 94568 USA Toll Free: +1.888.448.2636 Direct: +1.925.361.9900 Fax: +1.925.361.9999 Latin America and Caribbean Blvd. Antonio L. Rodriguez #1882 Int. 104 Plaza Central, Col. Santa Maria Monterrey, Nuevo Leon, CP 64650 Mexico Phone: +52.81.1551.7100 Fax: +52.81.1551.7117  eagle@epicor.com  Europe, Middle East and Africa No. 1 The Arena Downshire Way Bracknell, Berkshire RG12 1PU United Kingdom Phone: +44.1344.468468 Fax: +44.1344.468010  www.epicor.com Asia 238A Thomson Road #23-06 Novena Square Tower A Singapore 307684 Singapore Phone: +65.6333.8121 Fax: +65.6333.8131 Australia and New Zealand Level 34 101 Miller Street North Sydney NSW 2060 Australia Phone: +61.2.9927.6200 Fax: +61.2.9927.6298 The contents of this document are for informational purposes only and are subject to change without notice. Epicor Software Corporation makes no guarantee, representations or warranties with regard to the enclosed information and specifically disclaims, to the full extent of the law, any applicable implied warranties, such as fitness for a particular purpose, merchantability, satisfactory quality or reasonable skill and care. This document and its contents, including the viewpoints, dates and functional content expressed herein are believed to be accurate as of its date of publication, October 2013. The usage of any Epicor software shall be pursuant to the applicable end user license agreement and the performance of any consulting services by Epicor personnel shall be pursuant to applicable standard services terms and conditions. Usage of the solution(s) described in this document with other Epicor software or third party products may require the purchase of licenses for such other products. Epicor, the Epicor logo, Business Inspired, and Eagle are trademarks of Epicor Software Corporation, registered in the United States, certain other countries and/or the EU. All other trademarks mentioned are the property of their respective owners. Copyright © 2013 Epicor Software Corporation. All rights reserved.