Building links with content even when you're clueless

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A few tips on how to leverage content marketing to build links for clients when you aren't a Subject Matter Expert (SME) in their field and they can't offer you much assistance.

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Building links with content even when you're clueless

  1. 1. Building Earning Links with Content Marketing……Even When You’re CLUELESS About the ContentEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com Jon Payne - Ephricon Web Marketing - 07.23.2012
  2. 2. Me…Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  3. 3. My agencyEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  4. 4. TrustworthyEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  5. 5. We’re FriendlyEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  6. 6. We have tremendous focusEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  7. 7. Sense of humorEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  8. 8. CreativeEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  9. 9. So what’s the problem?Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  10. 10. OUR CLIENTS!Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  11. 11. They are boring!Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  12. 12. Their business is confusingEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  13. 13. They don’t listenEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  14. 14. Not very helpfulEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  15. 15. Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  16. 16. Sound Familiar?Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  17. 17. They Want This: In Exchange for This: 1. Rankings 1. Great content 2. Traffic 2. Strong relationships 3. Conversions 3. Their time 4. A few bucksEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  18. 18. Links RankingsEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  19. 19. (Great) Content LinksEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  20. 20. Old-School SEOEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  21. 21. April 24, 2012Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  22. 22. SEO TodayEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  23. 23. Content Marketing…Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  24. 24. Uh Oh! Stuff I Know About Stuff I Don’t Know About • SEO • Infectious disease epidemiology • Pizza • Schedule 80 PVC fittings • Madden on Xbox 360 • Network integration services • GSA contract consulting • Trademark law • Pharmaceutical nanotechnology • Application virtualization • Secure payment gateways • SclerotherapyEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  25. 25. So how can we create content? …when we’re not Subject Matter Experts?Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  26. 26. 1. ListsEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  27. 27. Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  28. 28. Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  29. 29. 2. Illustrate SomethingEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  30. 30. Their Boring Data: Your Cool Infographic:Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  31. 31. 3. Interview ExpertsEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  32. 32. Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  33. 33. 4. SurveysEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  34. 34. What I Like About Surveys 1. Teaser contact 2. Link bait (results) 3. Infographic 4. Guest blog posts (multiple) 5. “Soft” Lead GenEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  35. 35. 5. Partner with an Outside BloggerEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  36. 36. Hire an Outside Blogger “Sally’s Widgetry” (Awesome Blog) $$$ Boring Client’s Blog (Yawn)Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  37. 37. = “Contributing Author” to our client’s blogEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  38. 38. 5 Tips for Widget Manufacturing About the Author By Sally Smith Sally Smith is a widget manufacturing consultant Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do with over 20 years of experience. She runs the eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut popular Sally’s Widgetry and is also a contributing enim ad minim veniam, quis nostrud exercitation ullamco laboris blogger on Boring Client’s blog. You can follow her nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla on Twitter @sallyiswaycool. pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in“Sally’s Widgetry” reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla(Awesome Blog) pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. About the Author Sally Smith is a widget manufacturing consultant with over Boring Client’s Blog 20 years of experience. She runs the popular Sally’s (Yawn) Widgetry and is also a frequent blogger on Boring Client’s blog. You can follow her on Twitter @sallyiswaycool.Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  39. 39. 6. Go More BroadEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  40. 40. What people are interested in What client does Write about thisEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  41. 41. Example 1 Client Does: debt relief services What Matters: helping single moms Angle: Stats about women and children and debt Target: Mommy BloggersEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  42. 42. Example 2 Client Does: solar panel installation People Like: 1) saving money 2) saving the world Target: “green” bloggers How solar saves energy and money (infographic)Ephricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  43. 43. SEO  Content MarketingEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com
  44. 44. Thanks! Jon Payne Ephricon Web Marketing jon@ephricon.com 877.473.9230 ext. 1 http://bit.ly/clueless-linksEphricon Web Marketing LLCw: www.ephricon.com p: 877.473.9230 e: info@ephricon.com

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