How gatorade and revlon optimize with sticky 9.18.13

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Gatorade and Revlon optimization of branding
Strong publishers win by having more ads SEEN

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How gatorade and revlon optimize with sticky 9.18.13

  1. 1. How Gatorade and Revlon Optimize with Sticky Sticky September 2013
  2. 2. Digital Campaign for Gatorade: Viewability = 100% Yardbarker.com Sportsillustrated.cnn.com Nbcsports.com Scout.com 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary Rantsports.com 2
  3. 3. Digital Campaign for Gatorade: SEEN range from 13% - 50% 22% 26% 13% Yardbarker.com 22% Sportsillustrated.cnn.com Nbcsports.com 50% Scout.com Rantsports.com SEEN varied significantly between both sites and ad placements. 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary 3
  4. 4. SEEN range from 13% - 50%, with an average of 27% % 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary 4
  5. 5. Avoid underperforming sites, and increase the average SEEN level with 43% 22% 26% 13% Yardbarker.com 22% Sportsillustrated.cnn.com Nbcsports.com 50% Scout.com 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary Rantsports.com 5
  6. 6. Digital Campaign for Revlon: Viewability = 100% www.glam.com www.glamour.com www.luckymag.com www.allure.com 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary www.totalbeauty.com 6
  7. 7. Digital Campaign for Revlon: SEEN range from 9%- 65%, Average 27% 39% 9% 65% 33% 16% 33% 9% 10% 14% www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com SEEN varied significantly between both sites and ad placements 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary 7
  8. 8. Avoid underperforming sites, and increase the average SEEN level 47% 39% 9% 65% 33% 16% 33% 9% 10% 14% www.glam.com www.glamour.com www.luckymag.com www.allure.com www.totalbeauty.com • Brands win by optimizing buy • Publishers win with high levels of ad engagement & larger ad buys • Agencies win by helping increase campaign value 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary 8
  9. 9. Optimize your media plan with SEEN data. It’s simple. 2013 © Sticky, Inc. All Rights Reserved. Confidential and Proprietary 9

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