Are users really ready for faceted search?

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    Notes on slide 1

    Hello everyone and thanks for having me. My name is … Pleased to be here today to discuss the topic of faceted search and to share a case study on a recent faceted search project.

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    Are users really ready for faceted search? - Presentation Transcript

    1. Are users really ready for faceted search? Elizabeth Pek Oz – IA Conference / 2008
    2.  
    3. Content discovery = GOLD!
    4. What we’ll discuss…
      • In brief: Faceted search
      • Case study: Our results
      • Are users really ready for it?
    5. What’s faceted search?
    6. This integrated searching and browsing experience lets users begin with a simple keyword search , but then offers useful next steps and insights into the content and its organization. Peter Morville
    7. Common Search Behaviour Taken from: Peter Morville’s presentation at IA Summit 2008 http://www.slideshare.net/morville/search-patterns
    8. Narrow = New search
    9.  
    10.  
    11. Case study: Drive.com.au
    12. Buyers, sellers, car enthusiasts Dealer & display advertising 860K UBs / 24 Million PIs
    13. The old search…
    14. The old search…
    15. Project Goals by 10% by 5%
    16. Design constraints Ad requirements Databases New Cars Used Cars Medium Rectangle Ad
    17. Design challenges
      • Faceted navigation
    18. Design challenges Search suggest Starting point or
    19. Drop-downs
    20. Google-esque
    21. Results for both
    22. 80% 20% Drop-downs Google-esque
    23. New car PIs Search results New car leads 60% 20% 6% 15% Used car PIs Search results Used car leads
    24. Google-esque = 21% more PIs Drop downs Google-esque
    25. Google-esque = 50% less leads Drop downs Google-esque
    26. ute ,   wagon ,   vw ,   diesel , convertible ,   prado , wrx , xr6 , van , coupe , utes , 4wd , automatic , 4x4 , landrover ,   volkswagon , lpg , hatch , black,   sport
    27. Search box not recognised!
    28. Refine panel not obvious
    29. Google-esque revised
    30. Hybrid
    31. 60% 20% Google-esque 20% Drop-downs Hybrid
    32. Hybrid = 20% more PIs Drop downs Google-esque Hybrid
    33. Hybrid = 4% more leads Drop downs Google-esque Hybrid
    34. Are users really ready for faceted search?
    35. Expert searcher Novice searcher No category knowledge High category knowledge
      • I’ll have the BMW X5
      • Don’t bother telling me about Mercedes
      • Get me those details pronto!
      Expert searcher Novice searcher No category knowledge High category knowledge
      • Wouldn’t have a clue dear – a small car?
      • What would you suggest?
      • Show me the possible options
      Expert searcher Novice searcher No category knowledge High category knowledge
    36. How do I do this mummy? Expert searcher Novice searcher No category knowledge High category knowledge
    37. Finally, they’ve got faceted search! Now I can get on with it! Expert searcher Novice searcher No category knowledge High category knowledge
    38. Least ready Most ready Learns category Learns interface No category knowledge High category knowledge Novice searcher Expert searcher
    39. Key learnings….
      • Faceted search is effective
      • Designing for search is a challenge
        • Test, test & more tests
        • Change one at a time
        • Don’t expect perfection - Refine, refine, refine
      • Users are humans 
        • Don’t like change!
        • Research is key
        • Design for middle ground
    40. References & resources
      • Mor ville P , Search Patterns Presentation at IA Summit 2008: http://www.slideshare.net/morville/search-patterns
      • Mor ville P , Faceted Navigation Collection of Patterns: http://www.flickr.com/photos/morville/collections/72157603789246885/
      • Turbek S , Advancing Advanced Search Article on Boxes and Arrows: http://www.boxesandarrows.com/view/advancing-advanced
      • Ferrara J , Search Behavior Patterns Article on Boxes and Arrows: http://www.boxesandarrows.com/view/search-behavior
      • Wildmuth B.M. (2004), The effects of domain knowledge on search tactic formulation Journal of the American Society for Information Science & Technology, 55(3), 246-258
    41. Elizabeth Pek email: [email_address] slides: http://www.slideshare.net/epek Thanks also to these contributors… ✪ James Fitzgerald : Senior Product Manager, Drive ✪ The UX Team & CSU
      • Thank you!

    + epekepek, 2 years ago

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