TELLING YOUR BRAND’S STORY

Make It Memorable
Today’s marketplace is populated with
über-savvy consumers. Extensive
product information and user-reviews
are literally a...
UNDERSTAND YOUR AUDIENCE

What matters to them? What do you have that will meet them where they are?
(Research, Analytics,...
Whether it is
B2B, B2C or
ABCs, there is
a person on
the receiving
end of your
content.

B

A B

C
CREATE STORIES FOR PEOPLE,
NOT PRODUCTS
In order for a brand to tell
an authentic story, an
meaningful and relatable
experience needs to be
crafted around the bra...
So, what does an authentic story look like?
Read more at:
Content Marketing:
Telling An Authentic Brand Story
Photo Credits
(in order of appearance)
http://www.flickr.com/photos/hcolorblind/258086067
1

http://www.flickr.com/photos/...
Thank you!
Follow Me On Twitter:

@EPayneTheDad
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Create Stories For People, Not Products

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Whether it is B2B, B2C or ABCs, there is always a person on the receiving end of your content. Make sure that it is meaningful and memorable for your audience.

Published in: Marketing, Business, Technology
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  • @jayhurt39 I appreciate your expansive insight and that you are able to relate what I shared here to your own work experience.
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  • I live in a sales world and it's become more and more important to 'consult with customers for the best solution.' Sales is no longer about 'what can I give you that I think you need,' it's now about 'what can we provide for you that you tell us you need to make your life a bit easier and more efficient.' Your SlideShare shares the same line of thinking. People are the most important part of the process. I think you tell a great story about how we can address people where they live and what they do on a day to day basis to make their lives a bit easier. You also mention in the article that a meaningful and relatable experience is important. I think all of us who are building companies or marketing brands can use that tidbit of wisdom.
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Create Stories For People, Not Products

  1. 1. TELLING YOUR BRAND’S STORY Make It Memorable
  2. 2. Today’s marketplace is populated with über-savvy consumers. Extensive product information and user-reviews are literally at their fingertips.
  3. 3. UNDERSTAND YOUR AUDIENCE What matters to them? What do you have that will meet them where they are? (Research, Analytics, Get To Know Consumer Behavior Around Your Product)
  4. 4. Whether it is B2B, B2C or ABCs, there is a person on the receiving end of your content. B A B C
  5. 5. CREATE STORIES FOR PEOPLE, NOT PRODUCTS
  6. 6. In order for a brand to tell an authentic story, an meaningful and relatable experience needs to be crafted around the brand promise or opportunity. Brand Storytelling vs. Marketing Wow
  7. 7. So, what does an authentic story look like?
  8. 8. Read more at: Content Marketing: Telling An Authentic Brand Story
  9. 9. Photo Credits (in order of appearance) http://www.flickr.com/photos/hcolorblind/258086067 1 http://www.flickr.com/photos/sinkdd/9336526736/ http://www.flickr.com/photos/thomashawk/26852428 7/ http://www.flickr.com/photos/justien/7410599376/ http://www.flickr.com/photos/67835627@N05/730110 6896/ http://www.flickr.com/photos/jillclardy/2566241384 http://www.flickr.com/photos/mr_t_in_dc/4004134517 /
  10. 10. Thank you! Follow Me On Twitter: @EPayneTheDad

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