Event Management

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Event Management

  1. 1. • “Those routine occasions set apart from the normal activity of daily life of a group of people” • Event management is the application of project management to the creation and development of festivals, events and conferences.
  2. 2. Event management involves; • studying the intricacies of the brand • identifying the target audience, • devising the event concept, • planning the logistics • coordinating the technical aspects before actually launching the event. Post‐event analysis and ensuring a return on investment have become significant drivers for the event industry
  3. 3. • Person who plans and executes the event. • Often behind‐the‐scenes running the event. • It is a multi‐dimensional profession. • involved in planning and execution of the event, • brand building, marketing and communication strategy. • Expert at the creative, technical and logistical elements that help an event succeed. • This includes event design, audio‐visual production, scriptwriting, logistics, budgeting, negotiation and, of course, client service.
  4. 4. • LEISURE EVENTS • CULTURAL EVENTS • PERSONAL EVENTS • ORGANIZATIONAL EVENTS
  5. 5. • Natural events (Wedding) • Victorian period • Advent of technological skills • Greek roman gladiatorial games
  6. 6. • UNIQUENESS • PERISHABILITY • INTANGIBILITY • RITUAL AND CEREMONY • AMBIENCE AND SERVICE • PERSONAL CONTACT AND INTERACTION • LABOR INTENSIVENESS • FIXED TIME SCALE
  7. 7. DATA COLLECTION • ABOUT SIGNIFICANCE OF EVENTS • PLANNING FACILITY AND SERVICE • DEMAND FORCASTING
  8. 8. • Analytical/Critical thinking and problem solving • Client/Customer service orientation • Good negotiation skills • Ability to work under pressure and meet deadlines • Teamwork, facilitation and co‐operation • Planning, co‐ordination and organisation • Good networking skills
  9. 9. • SOCIAL NEEDS • ECONOMIC • ORGANIZATIONAL • POLITICAL • STATUS • PHILANTHROPIC • CHARITABLE
  10. 10. • CURRENT • FUTURE • LATENT • SUPRESSED
  11. 11. • VIP events • Launches • Corporate hospitality activities
  12. 12. • National Govt departments – tourism • NTO • EDUCATION INSTITUTIONS • REGIONAL TOURIST OFFICES
  13. 13. • INTER LINKED ACTIVITIES • ENTERTAINMENT • REFRESHMENT • EQUIPMENT • PRODUCTION • DISTRIBUTION • VENUE & SERVICES
  14. 14. • EVENT MANAGEMENT CO., • PROCUCTION CO., • EVENT CATERING • PARTY PLANNERS • EXHIBITION CONTRACTORS • TECHNICAL ADVICE & MULTIMEDIA CO.,
  15. 15. • COMMITMENT • WORK • EFFORT
  16. 16. • Making a start • Getting organized • Event feasibility • Screening process • Progressing idea
  17. 17. • What kind of activity • Who will do tha (Individual vs Professional) • Objectives personal leisure cultural organizational
  18. 18. Organize the organizers A group (Existing group) Advisors Committee of 6 people President Operations officer Finance Marketing Health, safety & legalities officer
  19. 19. • Technology and syastem F • Ecconomic F • Legal F • Operational F • Schedule F • Market F • Resource F • Cultural F
  20. 20. COST BENEFIT ANALISIS • Generating budget • Estimating cost • Controlling blow outs • Finding extra finance
  21. 21. • Marketing screen • Operations screen • Financial screen
  22. 22. 1 Objectives and getting started 2 Planning ‐ operational ‐ finacial ‐ marketing 3 Organizing & preparing event 4 Implementing 5 Divestment
  23. 23. • Primary objective • Detailed aims Keep in mind the following • Environment • Stakeholders • Circumstances • Potential problems
  24. 24. Demand & operational planning • Age group • Place • Time • resources
  25. 25. Financial planning • Financing • pricing
  26. 26. Marketing plan • Reasearch • Internal & external marketing • Public relations
  27. 27. 3 Organizing & preparing event 4 Implementing 5 Divestment
  28. 28. • Acivities • Tiketing • Enquiry • Preparation • deadlines
  29. 29. • Key activities • ceremonies
  30. 30. • Collection & analysis of data • Post event marketing evaluation & feedback
  31. 31. • Venue finding • Event logistics & supply
  32. 32. • Location (short list them) • It must satisfy event requirements • First impression is vip • Idea of food • Licence • Insurance • booking
  33. 33. • Supply • Transportation • Distribution
  34. 34. • Catering • Drink services • Backdrop & staging • Lightening • Sound & communication • Amenities & cleaning • Creating ambience
  35. 35. • PRIMARY MARKET • SECONDARY MARKET • MARKET SEGMENTATION
  36. 36. • By means of media • By opinion leaders • Lead‐time • Price • Access factors • Familiarity • Personal enjoyment
  37. 37. AIDA principle • Attention • Interest • Desire • Action
  38. 38. • Objectives • Systematic marketing planning • Organizing • Implementing • Divestment (closedown)
  39. 39. 1. Statement of objectives 2. Analysis of environment, competitiors, similar events 3. Summary of event products and services 4. Overview of target market 5. Marketing budget 6. Promotion. Public relation & ads (schedule)
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