edparsons.com

Delivering services to the
Mash-up Generation !
Ed Parsons
e-Government National Awards & Conference

This is not your fathers industry anymore !

Web 2.0 ?

Technology
AND
Approach to customer engagement

Web 2.0
• Software as service
• The wisdom of crowds
• Data is the Intel inside
• Perpetual beta
• Lightweight programming
• Cross device applications
Tim O’Reilly
• Engaging user interface

web 2.0 Hall of fame
craigslist

When GI met
Web 2.0..

Mash-ups..

The Generation Y
Citizen..

Does this sound like you ?
• Don’t remember life before the internet
• Instant gratification
• Issue rather than “political” motivation
• Member of a global community..
• Hyper Brand aware but without loyalty

Google Earth - Web 2.0 ?
Software as service ✔
The wisdom of crowds ✔
✔
Data is the Intel inside
Perpetual beta
✗
Lightweight programming
✔
✗
Cross device applications
✔
Engaging user interface

www.platial.com

Sense of place...

Where is this ?
A - Sydney
B - San Francisco
C - Paris
D - Manchester

Where is this ?
A - Sydney
B - San Francisco
C - Paris
D - Manchester

Where is this ?
A - Sydney
B - San Francisco
C - Paris
D - Manchester

A - Sydney
B - San Francisco
Where is this ?
C - Paris
D - Manchester

Sense of place
Sydney
San Francisco
Manchester
Paris

www.openstreetmap.org

Lessons for e-Government ?

Data, data everywhere

www.schoolmap.org.uk

Whose data is it anyway ?
• Generation Y open
to publishing
“personal” data if..
• They “own” data
• Know how 3rd party
will use the data
• Can change their
own data
themselves

Take aways...
• Simple services
• Exploit the “people inside” the application
• Beyond traditional geospatial data
• Innovation from the edge
• Data ownership
• THE CITIZEN IS NOW IN CONTROL !!

Thank you..
ed@blakeparsons.com