Delivering services to the Mash-up Generation

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How to use web 2.0 approaches to deliver better citizen based IT solutions @ the e-Government Awards Conference, January 2007

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Delivering services to the Mash-up Generation

  1. 1. edparsons.com
  2. 2. Delivering services to the Mash-up Generation ! Ed Parsons e-Government National Awards & Conference
  3. 3. This is not your fathers industry anymore !
  4. 4. Web 2.0 ?
  5. 5. Technology AND Approach to customer engagement
  6. 6. Web 2.0 • Software as service • The wisdom of crowds • Data is the Intel inside • Perpetual beta • Lightweight programming • Cross device applications Tim O’Reilly • Engaging user interface
  7. 7. web 2.0 Hall of fame craigslist
  8. 8. When GI met Web 2.0..
  9. 9. Mash-ups..
  10. 10. The Generation Y Citizen..
  11. 11. Does this sound like you ? • Don’t remember life before the internet • Instant gratification • Issue rather than “political” motivation • Member of a global community.. • Hyper Brand aware but without loyalty
  12. 12. Google Earth - Web 2.0 ? Software as service ✔ The wisdom of crowds ✔ ✔ Data is the Intel inside Perpetual beta ✗ Lightweight programming ✔ ✗ Cross device applications ✔ Engaging user interface
  13. 13. www.platial.com
  14. 14. Sense of place...
  15. 15. Where is this ? A - Sydney B - San Francisco C - Paris D - Manchester
  16. 16. Where is this ? A - Sydney B - San Francisco C - Paris D - Manchester
  17. 17. Where is this ? A - Sydney B - San Francisco C - Paris D - Manchester
  18. 18. A - Sydney B - San Francisco Where is this ? C - Paris D - Manchester
  19. 19. Sense of place Sydney San Francisco Manchester Paris
  20. 20. www.openstreetmap.org
  21. 21. Lessons for e-Government ?
  22. 22. Data, data everywhere
  23. 23. www.schoolmap.org.uk
  24. 24. Whose data is it anyway ? • Generation Y open to publishing “personal” data if.. • They “own” data • Know how 3rd party will use the data • Can change their own data themselves
  25. 25. Take aways... • Simple services • Exploit the “people inside” the application • Beyond traditional geospatial data • Innovation from the edge • Data ownership • THE CITIZEN IS NOW IN CONTROL !!
  26. 26. Thank you.. ed@blakeparsons.com

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