Curso E-marketing pude 2008

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Curso E-marketing pude 2008

  1. 1. E-MARKETING PARA COMERCIO ELECTRÓNICO: APLICACIONES DEL E-TOURISM Dr. Eduardo Parra López eparra@ull.es Abril, 2008 Comercio Electrónico E-commerce Cualquier forma de transacción comercial Compras ventas, publicidad, relación con empleados, contabilidad Las partes interactúan electrónicamente 1

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