I am working on this theory that there are "because of" brands and services and the opposite to it, "in spite of" businesses. The film industry is one of the examples for an "in spite of"-business. Being a movie junkie, I buy their stuff like crazy, but not because of the way they present it. In fact, they keep annoying me and if i wouldn't be so lazy, i would have become a pirate, probably. This is just a good opportunity to vent and maybe even introduce some marketing basics into the discussion about media distribution.