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What is Twitter and How to Use It

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Twitter 101: What is Twitter? Why Twitter? Key Twitter terms to know. Getting started with Twitter. ...

Twitter 101: What is Twitter? Why Twitter? Key Twitter terms to know. Getting started with Twitter.
Twitter 201: Twitter management and monitoring tools. Twitter limitations. Twitter dos and don\'ts and other Twitter tips and guidelines. Twitter Resources.

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What is Twitter and How to Use It What is Twitter and How to Use It Presentation Transcript

  • What is Twitter and How to Use It 1/1/2010
  • What will I learn?
    • What is Twitter
    • Why Twitter
    • Key Twitter Terms to Know
    • Getting Started with Twitter
    • Twitter Management and Monitoring Tools
    • Twitter Limitations
    • Twitter Guidelines, Tips, Dos & Don’ts
    • Additional Resources
    @EkaterinaWalter
  • What is ?
    • Twitter is a micro-blogging service that allows users to post or publish brief messages of 140 characters or less (“tweets”).
    • It is a communication tool by which users can post short messages online.
    @EkaterinaWalter
  • is:
    • Relationship-builder
    • Source of latest information, accelerator and amplifier of news
    • Real-time social search platform
    • Real-time focus group
    • Real-time warning system
    • Online traffic driver
    @EkaterinaWalter
  • Why Twitter?
        • Build your professional and personal network
        • Meet new people, stay connected
        • Stay on top of industry trends and news
        • Find answers to your questions
        • Track conversations on multiple topics
        • Provide valuable information to your followers
        • Drive traffic to your other online properties
        • Participate in discussions on topics you are passionate about
    @EkaterinaWalter
  • Key Terms to Know @EkaterinaWalter
    • Tweets : users’ Twitter messages/posts.
    @EkaterinaWalter Examples of tweets
    • Following – choosing to receive messages from the people you “follow”. People get your messages by “following” you.
    • .
    @EkaterinaWalter Following: # of people you follow Followers: # of people who follow you
    • RT – ReTweet is to repost others’ messages to give them credit, a way to share interesting ideas/info/posts on Twitter.
    @EkaterinaWalter Look from the web browser Look from TweetDeck
    • DM – Direct Message is the way to send a private message to a specific person via Twitter (it does not appear in the public stream or search results). A person has to follow your feed to get your DM. You have to follow that person to get a DM back.
    @EkaterinaWalter The way to type it Look from TweetDeck D livepath Sure!
    • @username or Handle – the way to communicate with a specific person (or people if you type in multiple usernames). This way of communication is public, displayed for everyone to see and searchable.
    @EkaterinaWalter Look from TweetDeck Look from the web browser
    • Mentions – when someone includes your Twitter handle in their post it is called a “mention” or a “shout out”. If you are using 3 rd party application (example: TweetDeck), those posts will show up in your Mentions column.
    @EkaterinaWalter
    • Via – similar to RT; used if you changed other individual’s original message
    @EkaterinaWalter
    • CC – used when you want to ensure a specific person sees your post
    @EkaterinaWalter
    • Lists – you can organize users you follow (or even users that you don’t) into groups, or “lists”. See how to here .
    @EkaterinaWalter
    • Hashtag – hastags are used to associate messages of the same topic and are a term prefixed by a “#” mark and usually create a hyperlink directly to a Twitter search for the term used.
    @EkaterinaWalter Search results for hashtag #IMSSTL Use of a hashtag
    • #FollowFriday or #ff – example of using a hashtag to track recommendations by one user for another on a Friday
    @EkaterinaWalter Recommended format
  • Getting Started @EkaterinaWalter
  • Your User Name
    • Keep it short since you only have 140 characters to work with in any given post.
    • Your username = your brand, so choose wisely.
    • I highly suggest using your own name either in the username or in any other field of your profile so people know who you are.
    • Even though you can change your username later, I suggest you choose one and stick with it not to loose the equity you built into it from the start.
    @EkaterinaWalter
  • Your Profile Image
    • Choose your profile image or “avatar” carefully, this is how your followers know and recognize you.
    • I suggest using your own photo and not a generic image. Use a recent photo of yourself.
    • Use the image that is easy to identify.
    • Don’t change it often.
    • Don’t use a default avatar! Personalize your profile from the start.
    @EkaterinaWalter
  • Your Profile
    • Biography field is limited to 160 characters. It should be a statement unique to you.
    • It is your first impression on the followers that don’t know you and their decision to follow you.
    • Make sure your profile design matches your brand and other presence on the web.
    • Search Twitter and see examples of other people’s profiles.
    • Be creative!
    @EkaterinaWalter
  • Protected Tweets
    • If you have a reason to only wanting specific individuals to receive/see your Twitter updates, you should be aware that there is an option to protect your updates.
    • This option may be set by clicking “Settings” and then checking the “protect my updates” checkbox at the bottom of the page.
    • Once you save the settings only the people you approve to follow you will see your tweets.
    @EkaterinaWalter
  • Sample Twitter Management and Monitoring Tools @EkaterinaWalter
  • Tools and 3 rd -party Applications
    • Purpose - help you get organized on Twitter (track terms, organize your followers by creating your own Groups). It is hard to group your “follows”, “mentions”, “DMs”, etc. in the web browser.
    • Some of the applications allow management of multiple Twitter accounts (e.g. TweetDeck and HooteSuite). Some allow to schedule tweets in advance (e.g. HooteSuite).
    • Note : There are a ton of different tools out there, the ones listed in the next couple of slides are the ones I recommend you try out.
    @EkaterinaWalter
  • TweetDeck (Requires that you download and install it to your machine) @EkaterinaWalter
  • HootSuite (Runs directly from the browser) @EkaterinaWalter
  • Other
    • CoTweet – allows multiple people use the same Twitter accounts
    • Twitter for Facebook – app that directly posts your tweets to Facebook
    • Refollow – helps you manage your Twitter social circle (filter, batch, group your followers and followed)
    • Tweetake – backs up your tweets
    • TwitterAnalyzer – analyzes your Twitter presence
    • OneForty.com – complete directory of Twitter applications
    @EkaterinaWalter
  • URL Shortener
    • A URL (web address) shortening service is an invaluable tool for fitting a long web address into the short 140 character limit.
    • Most third-party Twitter applications (like TweetDeck) has this tool built in, but if not you can use a bit.ly service.
    • Advantage of using bit.ly is that it will track your uniquely created URL and provide aggregate traffic or click-through report.
    • Tip : Paste any bit.ly link into your browser and add + on the end to see bit.ly stats on that link.
    @EkaterinaWalter
  • Twitter Limitations @EkaterinaWalter
    • Public message limits : there is an hourly public message limit, including standard updates and mentions, of 100 messages per hour. There is additional cap of 1,000 public messages per day
    • DM limits : 1,000 DMs per day
    • API limits : 150 requests per user per hour across all third-party applications. But in “settings” you can set the update intervals longer and manually refresh the data when you are ready.
    @EkaterinaWalter
  • Twitter Dos, Don’ts and Guidelines @EkaterinaWalter
    • Watch what you tweet, it is public. Even if you delete your tweet it may still be found in Twitter searches and archived tweets.
    • Always attribute content to the originating sender either through “RT” or “Via”
    • If you want to be RTed by others, make it easy - start with a shorter message (less than 140 characters) and leave space for RT info
    • There are multiple services which will allow you to send an automated direct message to each new follower on your Twitter feed. This practice is discouraged, I recommend you customized your “thank you for following me” DMs.
    • Auto-tweets from an RSS feed can turn off your followers
    • Too much of “me” in tweets is not a good thing
    • Manage your own Twitter account, do not hire people to do that for you. Do not hire interns to manage your brand accounts for you.
    • Don’t send links with no explanation – tell people where your link sends them and what to expect if they click it
    @EkaterinaWalter
    • Display knowledge of the community and promote your followers – follow interesting people and check out what your followers have to say. Retweet the most interesting things to show you are engaged with the community and not just interested in broadcasting your own message. Add value.
    • Listen - track the topics of interest through using Groups functionality in TweetDeck (or other tools) and/or hashtags
    • Post frequency – to drive customer engagement do not go more than two days without posting and don’t overwhelm followers with a lot of daily posts (1-5 a day is best).
    • Don’t stack a bunch of tweets together - space them out as appropriate throughout the day unless linked by theme
    • Don’t retweet messages with links you have not read
    • Hashtags:
      • Before using a hashtag, ensure no one else is using it already – double-check at hashtags.org
      • Don't overuse hashtags in your tweets - save room for content
      • Keep them short
    @EkaterinaWalter
  • Additional Resources:
    • Twitter Help: http://help.twitter.com
    • Book: “Twitter for Business: Twitter for Friends” by Mark Murnahan (@murnahan; http:// tfbtff.com )
    • Your fellow Twitter users – do not be afraid to ask for help/advice!
    • OneForty.com – complete directory of Twitter applications
    @EkaterinaWalter
  • Twitter: @ekaterinawalter LinkedIn: http:// www.linkedin.com/in/ekaterinawalter