Your SharePoint Branding ExpertsSharePoint Branding: Change Your Look Eric Overfield SharePoint Branding Evangelist PixelMill
Agenda• Introduction and Session Overview• What is Branding?• Branding Options in SharePoint• How Can We Apply Branding to SharePoint?
Introduction – Eric Overfield, PixelMill• Founder and SharePoint Branding Lead, PixelMill• Working with SharePoint since 2004• Web Designer since 1998• Located in Davis, CA• Blog: http://blog.pixelmill.com/ericoverfield• @EricOverfield• linkedin.com/in/EricOverfield
What Do We Mean By Branding?• Historically the practice of burning your mark (or brand) ontoyour products• One’s “Brand” became a trust mark• Brand recognition under many conditions • As in Print, TV, Radio, and Web
Branding and the Web• Act of Applying one’s brand to the web, i.e. Corporate DesignGuidelines• Provide unified experience between web and non-web interaction• Fancy word for Web Design • i.e. The look and feel of the site, fonts, colors, layouts, images, etc
What Can Branding Accomplish?• Identifies your site• Consistent experience with other web presence• Drive end user Adoption • Improve the User Experience • Make it Personal • SharePoint can be Intimidating • Chance to Improve Features • Distinction between Indifference and Excitement
Elements of a SharePoint Page• Master Page • General Site Elements• Content • Page layouts vs Wiki layout• Theme• Custom CSS, Images, JS, etc
How Do We Get Started?• Determine your goals and Expectations• Build your team • Make a plan: More features = More time (Normally) • Based around your goals and plan (the more experienced the team, usually faster)
Gather Your Site Requirements• Talk to End Users – What do they need to do with this site?• What kind of Site Template(s) will be used? • Collaboration, Publishing, Search, etc?• How much effort do you want to put into this?
Multiple Ways to Brand SharePoint• How you are going to Brand depends on • Foundation or Server? • Site Template(s) you plan to use • Time requirements and effort
Minimal Effort• Many useful OOTB options• No coding or SharePoint Designer required• Change the Logo• Apply a Theme• Build a custom Theme • Built in the Browser or in an Office product like PowerPoint
Intermediate Effort• Semi-custom site with some web experience required• Requires some understanding of html and css• Use alternative css to apply custom CSS styles• Use SPD to make simple changes to a Master Page
Tips and Tricks• Use a starter Master Page • startermasterpage.codeplex.com (by Randy Drisgill) • blog.sharepointexperience.com/2011/09/09/just-the-essentials- sharepoint-master-pages/ (by Heather Solomon) • jumpstartbranding.codeplex.com (by Eric Overfield)• CSS Reference Chart (by Heather Solomon) • sharepointexperience.com/csschart/csschart.html
Tips and Tricks• Books, get them, reference them • Professional SharePoint Branding and User Interface Design Wrox Programmer to Programmer by Randy Drisgill et al • Practical SharePoint 2010 Branding and Customization aPress by Erik Swenson • Pro SharePoint Designer 2010 aPress by Steve Wright• Make Your Own Versions of Files! Do not Overwrite Hive Files• IE Developer Toolbar and Firebug for Firefox
Summary• Branding SharePoint can be done• Branding SharePoint should be done• Level of customization based on requirements, time and experience • More experience if helpful, but resources exist• Before you get started, have a plan
What We Didn’t Discuss• Requirements gathering process• Building a mockup of design first• Prototyping design in html without SharePoint• In-depth look at the difference between Site Templates• Branding My Sites or Search• Taxonomy and Governance, yes, they can effect Branding
Your SharePoint Branding Experts Thank You Eric Overfieldblog.pixelmill.com/ericoverfield firstname.lastname@example.org @EricOverfield
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