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Community Relations Strategy Presentation

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This deck was presented to Boston University's Dean of Students, Executive Director, Athletic Director and the BU Athletics marketing team to show my team's plan for reaching out to BU's community for ...

This deck was presented to Boston University's Dean of Students, Executive Director, Athletic Director and the BU Athletics marketing team to show my team's plan for reaching out to BU's community for the Dec. 6th men's basketball game.

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    Community Relations Strategy Presentation Community Relations Strategy Presentation Presentation Transcript

    • Community Relations
      Strategy and Implementation
      Melanie Duzyj, Christy Lewis, Emilie O’Toole,
      Lauren Grunstein, Liz Jannaroneand Laura Schroeder
    • Agenda
      Goals
      “It Could BU” Event Details
      Outreach to Local/BU Community
      Next Steps
    • Goals
    • Goals: Community Relations
      Create awareness of the Boston University men’s basketball program among the BU student body and greater Boston communities
      Increase attendance at the December 6, 2009 BU men’s basketball game
    • Goals: Community Relations
      Brand thegame and its events with a family day concept and theme of“It Could BU”
      Develop sustainable relationships with both BU and its constituent communities
    • It Could BU
    • It Could BU: About
      • Host a pre-game event for Boston communities to attend in conjunction with the basketball game
      • Invite local basketball leagues, middle school students and their families to attend “It Could BU” event
    • It Could BU: About
      • Presented by Dean of Students Kenneth Elmore
      • Speech will address the importance of academics and the prospect of attending college
    • It Could BU: Logistics
      • Event begins at 12:00 p.m. at BU Fitness and Recreation Center
      • Refreshments donated by Raising Cane’s for families at event
      • Attendees will RSVP to itcouldbuevent@gmail.com by Friday, November 27, 2009
    • Outreach
    • Outreach to Communities
      Basketball Leagues and Clinics
      • Conducted extensive research on youth athletics organizations in Allston, Boston, Brighton, Brookline and Cambridge
      • Checked league schedules to ensure there is no game conflict
    • Outreach to Communities
      Middle Schools
      • Conducted extensive research on local middle schools in Allston, Boston, Brighton, Brookline and Cambridge
      • Created list of superintendents to obtain approval before sending “It Could BU” information to schools
    • Outreach to Communities
      Dance Teams
      • Work with In-Game Promotions to contact local dance studios in BU’s constituent communities
      • Spoke with the BU Dance Team regarding collaboration with a local dance studio
    • Outreach to BU Students
      Boston Business Giveaways
      • Reach out to businesses surrounding BU to get involved in the basketball game
    • Outreach to BU Students
      Greek Life
      • BU Greek community will assist with the event by:
      • Serving refreshments donated by Raising Cane’s
      • Guiding families to Agganis for the basketball game
    • Next Steps
    • Next Steps
      • Make contact and follow up with local communities and businesses in the next few weeks
      • Create and distribute flyer via email with all information
      • Complete all initial outreach by Friday, November 6th