Pop Labs, Inc.<br />1<br />Brilliant Minds, Inc - Confidential<br />  Pop Labs, Inc. © <br />
Fragmentation & Disruption<br />2<br />John has an idea.<br />John sees an opportunity. <br />John needs a website.<br />J...
Holy Crap!<br />Media is transforming and touch points are converging.<br />Companies are engaging in 6.5 different media ...
4<br />Do you have ANY idea what is being said about you online?<br />Your brands, executives, employees , and clients are...
Interactive Now Includes…<br /><ul><li>Web Design / Usability – ecomm, database, B2B, B2C
Search Optimization– consulting & application
PPC & DisplayAdvertising – clients ranging from $1k - $1mm p/month
Mobile Site Dev / UI /App Dev/ Text Campaigns
Local Search/ Retail Search/ Industrial & Vertical Search
App Development – iphone,Facebook, Twitter (all platforms)
Social Media – consulting, white-label staffing, trafficdeployment
Gaming – MMORPG, Facebook, in-game advertising and promotions
Online & Offline Press Release Optimization
Reputation Monitoring / Consulting
Brand Development/ Management / Integration / Logo  Work
Graphic design – trade show, print, digital
Domain Leasing / Management/ Hosting
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The fragmentation of internet marketing, lead gen, client acquisition and branding

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Gene McCubbin's breakout session presentation from EO NERVE 2011: The Next Level

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The fragmentation of internet marketing, lead gen, client acquisition and branding

  1. 1. Pop Labs, Inc.<br />1<br />Brilliant Minds, Inc - Confidential<br /> Pop Labs, Inc. © <br />
  2. 2. Fragmentation & Disruption<br />2<br />John has an idea.<br />John sees an opportunity. <br />John needs a website.<br />John has limited knowledge of digital media. <br />John needs guidance and expertise.<br />John & his team can’t keep up with online fragmentation.<br />Fragmentation of content platforms.<br />Fragmentation of software technology.<br />Fragmentation of hardware technology.<br />Fragmentation of client & prospect adoption.<br />Fragmentation of behavioral paradigms.<br />Disruption of industry & vendor models.<br />Disruption of marketing standards.<br />John needs help.<br />
  3. 3. Holy Crap!<br />Media is transforming and touch points are converging.<br />Companies are engaging in 6.5 different media platforms on avg. in their overall marketing mix.<br />Many agencies have not developed the competencies necessary to serve this fragmented medium.<br />Individual consultants and small providers do not have the bandwidth in I.P. or resources. <br />$26 billion of advertising and marketing spend:<br />http://ow.ly/50lYM<br /> Pop Labs, Inc. © /// The above graphic was created by Scott Graves, please see this link for more awesome data: http://ow.ly/50ok6<br />
  4. 4. 4<br />Do you have ANY idea what is being said about you online?<br />Your brands, executives, employees , and clients are engaging this medium…LIKE IT OR NOT! <br /> Pop Labs, Inc. © /// The above graphic was created by Scott Graves, please see this link for more awesome data: http://ow.ly/50ok6<br />
  5. 5. Interactive Now Includes…<br /><ul><li>Web Design / Usability – ecomm, database, B2B, B2C
  6. 6. Search Optimization– consulting & application
  7. 7. PPC & DisplayAdvertising – clients ranging from $1k - $1mm p/month
  8. 8. Mobile Site Dev / UI /App Dev/ Text Campaigns
  9. 9. Local Search/ Retail Search/ Industrial & Vertical Search
  10. 10. App Development – iphone,Facebook, Twitter (all platforms)
  11. 11. Social Media – consulting, white-label staffing, trafficdeployment
  12. 12. Gaming – MMORPG, Facebook, in-game advertising and promotions
  13. 13. Online & Offline Press Release Optimization
  14. 14. Reputation Monitoring / Consulting
  15. 15. Brand Development/ Management / Integration / Logo Work
  16. 16. Graphic design – trade show, print, digital
  17. 17. Domain Leasing / Management/ Hosting
  18. 18. Email Marketing / Pay-Per-Call / List Management
  19. 19. Call Center / Lead Qualification
  20. 20. Tracking / Analytics/ Site Audits / Microsites / Landing Pages
  21. 21. Affiliate Marketing
  22. 22. Viral Video Promotion / Video Creation– YouTube, Vimeo, etc.
  23. 23. Blogging & Podcasting</li></ul>and much more….<br />Brilliant Minds, Inc - Confidential<br />
  24. 24. SMB & Mid-Market Needs<br />SMB = Owner-Operated Biz<br />5- 100 Employees (revenues $1mm to $25mm)<br />Monthly budget is $500 - $15,000<br />Chasing “ideas”<br />Primarily looking for a targeted lead<br />Mid-Market = Enterprise Biz Problems / SMB Processes<br />100+ Employees (revenues $25m to $300 mm)<br />Monthly budget is $15,000 - $500,000<br />Media awareness and interest<br />Lacking holistic strategy<br />Chasing geographic or brand expansion.<br />Struggling to hold onto existing regional success or ‘uniqueness’ of brand<br />note: this includes “Mid-Market-Like” Large & Gov’t Business Units<br />6<br /> Pop Labs, Inc. © <br />
  25. 25. What Your Fears are Ignoring<br />Digital services accounted for $26 billion of national advertising dollars spent in 2010.<br />Six in 10 digital dollars -or $15.6 billion - went to digital specialty agencies.<br />Despite a ‘recession,’ digital advertising increased by 15% from 2009 to 2010.<br />43% of target market plans to increase their interactive budgets for 2011.<br />7<br /> Pop Labs, Inc. © <br />(Source: Ad Age 2010)<br />
  26. 26. Why You Need This…<br />8<br />B/c your clients, prospects, and employees EXPECT you to create, manage, and deliver on the PROMISE of YOUR brand<br />
  27. 27. At a Bare Minimum<br />Web Site - Search Engine Optimization / Usability / Visual Impact.<br />Brand Development / Client and Prospect Demographic Study and Analytics.<br />Technology to Enable Management and Comprehension of Data.<br />Email Marketing and List Development.<br />Minimal PPC and / or Display Advertising.<br />9<br />The basics - if you are NOT doing this, no matter what kind of business… you are failing.<br /> Pop Labs, Inc. © <br />
  28. 28. What You Need to Do This…<br />An extra 40 hours a week. <br />A brilliant developer / graphic designer / project manager / day trader / communications & marketing expert / superman or superwoman.<br />Someone to manage the aforementioned rock star.<br />10<br />…or maybe you need … TO FOCUS ON CREATING REVENUES FOR YOUR BUSINESS - AND - LET THE EXPERTS DO WHAT THEY DO BEST!!<br />We create a customized package of services that are specific to the marketing needs and sales objectives of our client.<br />Instead of heavy-weighted, up-front billing for a one-time service, we offer most services on an annual retainer-based contract over a specific term. <br /> Pop Labs, Inc. © <br />
  29. 29. Basic Analysis of Budget Break-down<br />11<br />Services Quadrant<br />Your agency should provide relationship based services and products that scale with their client’s maturity (i.e. your growth).<br />Your agency relationship should solidify and permeate as new technologies, platforms, and paradigms evolve.<br /> Pop Labs, Inc. © <br />
  30. 30. What Works Best? – A Holistic Approach<br />Brand Management & Consulting<br />Interactive Identity, Web Design & Mobilization<br />Search Engine Optimization & Content Development<br />Search Engine Marketing & Media Buying<br />Social Media & Interactive Strategy<br />Communication Strategy<br />Email Marketing<br />Public Relations & Reputation Management<br />12<br />THIS WORKS !!!<br /> Pop Labs, Inc. © <br />
  31. 31. Decision Funnel<br /> Pop Labs, Inc. © <br />13<br />
  32. 32. Step by Step<br />Step 3 - Attack<br />Step 4 - Assimilate<br />Step 1- Study<br />Step 2 - Build<br />Analyze your current efforts & results… creating a customized campaign plan, targeting your HIGHEST VALUED PROSPECTS at their MOMENT OF NEED.<br />Establish bulkheads & positions of defense…. creating safety zones for continued GROWTH as well as DEFENSE of NEW & EXISTING REVENUES.<br />Launch advertising and branding efforts…. across multiple platforms, synergizing all ONLINE & OFFLINE marketing efforts.<br />Analyze daily results…. Creating an easily understood LEARNING PLATFORM for continued PERFORMANCE IMPROVEMENT.<br /> Pop Labs, Inc. © <br />14<br />
  33. 33. Getting Started<br />
  34. 34. Others Have Seen the Light<br />16<br /><ul><li>Barnes & Noble
  35. 35. Expedia
  36. 36. Legal Zoom
  37. 37. Arch Diocese of Galveston
  38. 38. Hotels.com
  39. 39. Travel Zoo
  40. 40. Reliant Energy
  41. 41. Conoco Phillips
  42. 42. Shell
  43. 43. British Petroleum
  44. 44. LG Electronics
  45. 45. Sears
  46. 46. AT&T
  47. 47. Continental Airlines
  48. 48. MGM Grand Hotel
  49. 49. RA Sushi
  50. 50. Martz Agency
  51. 51. Blind Society
  52. 52. eHarmony
  53. 53. British Airways
  54. 54. Rand McNally
  55. 55. Arizona State University
  56. 56. YMCA
  57. 57. Landry’s Restaurants
  58. 58. Mattress Firm
  59. 59. Riazul Tequila
  60. 60. Dirty Sue Martini Mixer
  61. 61. Iveda Solutions
  62. 62. VooDoo Controllers
  63. 63. City of Houston
  64. 64. Hach Water Services
  65. 65. Berripop Yogurt
  66. 66. Boots & Coots
  67. 67. IKEA
  68. 68. MyFit Foods
  69. 69. HealthSource
  70. 70. Flour-Daniel
  71. 71. Broadpoint
  72. 72. Dupont
  73. 73. Tenaris
  74. 74. Citgo
  75. 75. David Weekly Homes
  76. 76. Maxim
  77. 77. PreCash
  78. 78. Baker Oil Tools
  79. 79. Capital One
  80. 80. Cici’s Pizza
  81. 81. Gexa Energy
  82. 82. Spec’s Liquor
  83. 83. Tecpo Energy
  84. 84. ADT Security
  85. 85. Titan Technologies
  86. 86. M7 Aerospace
  87. 87. Smith & Wesson
  88. 88. Ranch Hand Truck Accessories
  89. 89. Aker Solutions
  90. 90. AIM Printing & Publishing
  91. 91. CapRock Communications
  92. 92. Penn Foster University
  93. 93. FKM – Fogerty, Klein, Monroe
  94. 94. King Ranch
  95. 95. Gallery Furniture
  96. 96. PKF Texas
  97. 97. Montgomery Roth Architecture
  98. 98. Focus on the Family
  99. 99. United Way
  100. 100. Fotofest.com
  101. 101. Goodman Manufacturing
  102. 102. Banana Republic
  103. 103. Cox Communications
  104. 104. WebMD
  105. 105. AZ State University
  106. 106. University of Houston</li></ul>16<br /> Pop Labs, Inc. © /// The above client list is represented by Pop Labs and entities currently under LOI to be acquired.<br />
  107. 107. Refreshing Results<br />17<br />Gene McCubbin<br />gene@poplabs.com     <br />direct: 713-243-4540 <br />cell: 832-646-9741<br />www.poplabs.com<br />www.genemccubbin.com<br />http://blog.poplabs.com<br />@gopoplabs<br />@genemccubbin<br />Recognized and Awarded for Leadership<br /> Pop Labs, Inc. © <br />17<br />

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