Holiday Inn Express In Singapore 11/21/2006 Peter Newhook Pat Akey Nicolas Murcia David Malka Daniel Smouha
Macro Factors <ul><li>High growth economy </li></ul><ul><li>English speaking population </li></ul><ul><li>Low inflation </...
Hotel Specific Factors <ul><li>Push for convention business </li></ul><ul><li>Government sponsored tourism initiatives </l...
Demographics <ul><li>Four official languages </li></ul><ul><ul><li>Chinese (Mandarin) </li></ul></ul><ul><ul><li>English <...
Religions
Confucianism <ul><li>Ren- Humanity </li></ul><ul><li>Zhong- Loyalty  </li></ul><ul><li>Xin- Honesty </li></ul><ul><li>Fili...
Hofstede Dimensions 48 74 48 8 20 Singapore 23 39 52 48 80 Canada Long Term Orientation Power Distance Masculinity Uncerta...
Hofstede Dimensions Continued
<ul><li>For our expatriated managers and local employees: </li></ul><ul><ul><li>Access to education </li></ul></ul><ul><ul...
Hall’s High-Context Approach  <ul><li>Value long-term interpersonal relations </li></ul><ul><li>Value cultural knowledge <...
Location
Location Continued <ul><li>Katong </li></ul><ul><ul><li>Proximity to Airport </li></ul></ul><ul><ul><li>Proximity to the F...
Added Hotel Amenities <ul><li>Multi-denominational prayer space </li></ul><ul><li>Translation Referrals </li></ul><ul><li>...
Thank You
Long Term Relationships <ul><li>How do you maintain a good long-term </li></ul><ul><li>relationship with a new business pa...
Staff Composition <ul><li>What staff composition would you recommend? </li></ul><ul><li>Top Level Management- Expatriates ...
Vulnerability <ul><li>Is Singapore as vulnerable in terms of business risk as other east Asian countries? </li></ul><ul><u...
Financial Analysis <ul><li>B/E =  Fixed Costs </li></ul><ul><li>ADR-VC </li></ul><ul><li>Examine competition to estimate: ...
Target Market <ul><li>Who is the target market for the Singapore Location? </li></ul><ul><ul><li>Medium Sized Business Tra...
Competition <ul><li>North American Competitors </li></ul><ul><ul><li>Comfort Inn </li></ul></ul><ul><ul><li>Hampton Inn </...
Upcoming SlideShare
Loading in …5
×

Singapore Hotel Management Case Study Presentation

4,831 views
4,592 views

Published on

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
4,831
On SlideShare
0
From Embeds
0
Number of Embeds
198
Actions
Shares
0
Downloads
160
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Singapore Hotel Management Case Study Presentation

  1. 1. Holiday Inn Express In Singapore 11/21/2006 Peter Newhook Pat Akey Nicolas Murcia David Malka Daniel Smouha
  2. 2. Macro Factors <ul><li>High growth economy </li></ul><ul><li>English speaking population </li></ul><ul><li>Low inflation </li></ul><ul><li>Prevalance of North American Banks </li></ul><ul><li>Extremly Stable Government </li></ul><ul><li>Free Trade </li></ul><ul><li>Double taxation. </li></ul>
  3. 3. Hotel Specific Factors <ul><li>Push for convention business </li></ul><ul><li>Government sponsored tourism initiatives </li></ul><ul><li>Few direct competitors </li></ul><ul><li>Future growth potential </li></ul><ul><li>Point of entry </li></ul>
  4. 4. Demographics <ul><li>Four official languages </li></ul><ul><ul><li>Chinese (Mandarin) </li></ul></ul><ul><ul><li>English </li></ul></ul><ul><ul><li>Malay </li></ul></ul><ul><ul><li>Tamil </li></ul></ul><ul><li>Three primary ancestries </li></ul><ul><ul><li>Chinese (76.8%) </li></ul></ul><ul><ul><li>Malay (13.9%) </li></ul></ul><ul><ul><li>Tamil (7.9%) </li></ul></ul>
  5. 5. Religions
  6. 6. Confucianism <ul><li>Ren- Humanity </li></ul><ul><li>Zhong- Loyalty </li></ul><ul><li>Xin- Honesty </li></ul><ul><li>Filial Piety – Five relationships </li></ul><ul><ul><li>Ruler-Subject </li></ul></ul><ul><ul><li>Husband-Wife </li></ul></ul><ul><ul><li>Older-Younger </li></ul></ul><ul><ul><li>Father-Sun </li></ul></ul><ul><ul><li>Friend-Friend </li></ul></ul>
  7. 7. Hofstede Dimensions 48 74 48 8 20 Singapore 23 39 52 48 80 Canada Long Term Orientation Power Distance Masculinity Uncertainty Avoidance Individualism
  8. 8. Hofstede Dimensions Continued
  9. 9. <ul><li>For our expatriated managers and local employees: </li></ul><ul><ul><li>Access to education </li></ul></ul><ul><ul><li>Access to health services </li></ul></ul><ul><ul><li>Disadvantages of expatriation </li></ul></ul><ul><ul><li>Attitude toward expatriates: </li></ul></ul><ul><ul><li>Restricted openness in Singapore </li></ul></ul>Quality of Life
  10. 10. Hall’s High-Context Approach <ul><li>Value long-term interpersonal relations </li></ul><ul><li>Value cultural knowledge </li></ul><ul><li>Value commitment, loyalty and trust </li></ul>
  11. 11. Location
  12. 12. Location Continued <ul><li>Katong </li></ul><ul><ul><li>Proximity to Airport </li></ul></ul><ul><ul><li>Proximity to the Financial District </li></ul></ul><ul><ul><li>Proximity to University of Singapore </li></ul></ul><ul><ul><li>Proximity to East Expressway </li></ul></ul><ul><ul><li>Less expensive land </li></ul></ul>
  13. 13. Added Hotel Amenities <ul><li>Multi-denominational prayer space </li></ul><ul><li>Translation Referrals </li></ul><ul><li>Business culture literature </li></ul><ul><li>“Key Phrases” handbooks </li></ul><ul><li>Multi-ethnic restaurant (mid-scale) </li></ul>
  14. 14. Thank You
  15. 15. Long Term Relationships <ul><li>How do you maintain a good long-term </li></ul><ul><li>relationship with a new business partner? </li></ul><ul><li>The basic understanding of etiquette and culture </li></ul><ul><li>Respect simple rules such as gift-giving and hierarchy during meetings </li></ul><ul><li>Always act to keep face </li></ul><ul><li>Showing submissiveness to elderly </li></ul>
  16. 16. Staff Composition <ul><li>What staff composition would you recommend? </li></ul><ul><li>Top Level Management- Expatriates </li></ul><ul><li>Middle and lower levels- Locals </li></ul><ul><li>Required Skill Sets </li></ul><ul><ul><li>Bilingual </li></ul></ul><ul><ul><li>Knowledge of local customs </li></ul></ul><ul><ul><li>Knowledge of foreign cultures </li></ul></ul>
  17. 17. Vulnerability <ul><li>Is Singapore as vulnerable in terms of business risk as other east Asian countries? </li></ul><ul><ul><li>Sustainable growth </li></ul></ul><ul><ul><li>Better trade deficit </li></ul></ul><ul><ul><li>Better government control </li></ul></ul><ul><ul><li>Less corruption </li></ul></ul>
  18. 18. Financial Analysis <ul><li>B/E = Fixed Costs </li></ul><ul><li>ADR-VC </li></ul><ul><li>Examine competition to estimate: </li></ul><ul><ul><li>Average Daily Rate (ADR) </li></ul></ul><ul><ul><li>Average Occupancy (AO) </li></ul></ul><ul><li>Determine market share we can capture </li></ul><ul><li>B/E Time = B/E </li></ul><ul><li> AO </li></ul>
  19. 19. Target Market <ul><li>Who is the target market for the Singapore Location? </li></ul><ul><ul><li>Medium Sized Business Travel </li></ul></ul><ul><ul><li>Families </li></ul></ul><ul><ul><li>“ Road Warriors” </li></ul></ul><ul><ul><li>Local Commuters </li></ul></ul>
  20. 20. Competition <ul><li>North American Competitors </li></ul><ul><ul><li>Comfort Inn </li></ul></ul><ul><ul><li>Hampton Inn </li></ul></ul><ul><ul><li>Fairfield Inn </li></ul></ul><ul><li>None represented in Singapore </li></ul>

×