Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

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스타트업의 미국진출을 위한 전략 세미나가 2014년 2월 18일 개최된다!

스타트업 전문 특허법률사무소인 BLT와 비즈니스전략 컨설팅그룹인 RoA에서는 미국 현지의 스타트업 엑셀레이터와 변리사를 초청하여 미국 ‘스타트업 미국진출 비즈니스, 특허전략 세미나’를 개최한다.

첫 번째 세션인 ‘스타트업 미국시장 진출 전략’은 실리콘벨리 산호세에 위치한 Altos Business Group Inc의 박한진 대표가 나선다. 이번 세미나에서는 박대표가 직접 보고, 듣고, 느낀 미국 시장의 현실과 문제점, 그리고 한국 기업이 미국 시장 진출 시 유념해야 할 부분 등에 대한 가이드라인을 제시할 계획이다.

두 번째 세션인 ‘미국 스타트업 마케팅 성공전략’은 한성철 ROA 마케팅혁신랩 연구소장이 미국 스타트업 기업들의 마케팅 성공사례에 관하여 발표한다. 본 세션에서는 실리콘밸리 성공 스타트업 기업들의 7가지 공통점과 규칙성을 기반으로 스타트업 마케팅 전략을 제시할 예정이다.

세 번째 세션인 ‘스타트업을 위한 특허의 이해’는 BLT특허법률사무소의 엄정한 변리사가 구글, 애플 등 실리콘밸리 성공기업들의 사례를 기반으로, 국내 스타트업의 성장을 위한 특허전략을 제시한다.


네 번째 세션인 ‘스타트업의 미국 특허전략’은 미국 워싱턴 DC의 Lowe Hauptman & Ham, LLP소속 강상윤 변리사(Stanley Kang)가 차세대 SNS서비스 Snapchat, 웨어러블기기 Fitbit, 최근 구글에 인수된 사물인터넷(IoT) 스타트업 nest의 특허를 중심으로 미국 스타트업들의 특허전략을 발표한다.

마지막 세션인 ‘정부지원사업과 보조금’ 에서는 BLT의 김성진 연구원이 스타트업 기업에 직접적인 도움이 될 보조금, 정책자금, 출연금에 관해 설명한다.

참가신청은 http://onoffmix.com/event/23090 에서 가능하다.

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Part1.startup us entry overview1 박한진 2014.02.18 (BLT & RoA seminar)

  1. 1. Altos Business Group Silicon Valley & Startup Feb. 2014 9272 Jeronimo Rd. #109 Irvine, CA 92612 T. 408-761-4216 www.altosbusiness.com hpark@altosbusiness.com
  2. 2. Altos Business Group Altos Business Group (“ALTOSBIZ”) is an US based Korean-American management and business consulting firm specialized in facilitating business relationships between Korean and US companies. ALTOSBIZ provides Korean companies with resources and in-depth knowledge of US market, business cultures and practical help on how to adapt to, and function in US business environments. New Venture Incubation Center Feb. 2014 2012 September
  3. 3. Silicon Valley: Map New Venture Incubation Center Feb. 2014 2012 September
  4. 4. Silicon Valley : Facts • Size : 4,800 Km² • Population : 2.9 Million • No of Hi-tech jobs: 850,000 • Median household Income : $ 88,000 • Asian Population : App. 30% • Koreans in Silicon Valley : App. 40 ~ 50K • More than 1,000 High Tech Company HQs • 22% of US exports ($334 Trillion) New Venture Incubation Center Feb. 2014 2012 September
  5. 5. Silicon Valley : Waves of Innovation 5th Wave : Mobile, SNS (Facebook, Groupon) 4th Wave : Internet, Web (Netscape, Yahoo, Amazon, Google) 2010 2000 3rd Wave : PC (Apple, Silicon Graphics) 1990 1980 2nd Wave : IC (Fairchild, Intel) 1st Wave : Defense (HP, Varian) 1970 1960 1950 1940 1930 New Venture Incubation Center Feb. 2014 2012 September
  6. 6. Silicon Valley : Eco System Idea R&D Law & Regulation Capital Human Resources New Venture Incubation Center Feb. 2014 2012 September
  7. 7. Silicon Valley : Startup Funding Source Self Funded 13% Bank 1% Accelerator 5% Friends & Family 22% Incubator 6% VC 16% Super Angel/Mini VC 12% Angel 25% 65% from Institutions New Venture Incubation Center Feb. 2014 2012 September
  8. 8. Silicon Valley : VC Funds New Venture Incubation Center Feb. 2014 2012 September
  9. 9. Silicon Valley : Funding Share New Venture Incubation Center New Corporate Intro. Venture Incubation Center Feb. 2014 2012 September Aug. 2013 September 2012
  10. 10. New Venture Incubation Center Feb. 2014 2012 September
  11. 11. Silicon Valley : Venture Capital Financing 2012 TOTAL Amount $ 11.2 Billion Median Valuation $ 18.0 Million Median Funding Size $ 3.7 Million Number of IPO 16 Median IPO Valuation $ 78.4 Million Number of M & A 128 Median M & A Price $ 54.0 Million New Venture Incubation Center Feb. 2014 2012 September
  12. 12. Silicon Valley : Funding Funding Process TechStars Angels & Incubators ($0-10M) Y-Combinator FF Angel Garage Tech Ventures Seed Funds ($10-50M) SoftTech FF I First Round Capital Small VC Funds ($50-250M) Union Square Ventures FF II Sequoia Traditional VC Funds (>$250M) Benchmark New Venture Incubation Center Feb. 2014 2012 September
  13. 13. Korean Startups Funded by Silicon Valley VCs New Venture Incubation Center Feb. 2014 2012 September
  14. 14. New Venture Incubation Center Feb. 2014 2012 September
  15. 15. New Venture Incubation Center Feb. 2014 2012 September
  16. 16. New Venture Incubation Center Feb. 2014 2012 September
  17. 17. Success Story Gameville USA (2006) Baseball Game : CBS Sportline (2009) Expand to Mobile  2012 : US Sales  $ 25 Mil New Venture Incubation Center Feb. 2014 2012 September
  18. 18. Success Story  BilltoMobile (2008)  Technology Transfer Local Fund Raising : $ 9.5 Mil  2011 : Closed deal with 4 telecom majors New Venture Incubation Center Feb. 2014 2012 September
  19. 19. Silicon Valley can be your Death Valley ! New Venture Incubation Center Feb. 2014 2012 September
  20. 20. Silicon Valley: Real World New Venture Incubation Center Feb. 2014 2012 September
  21. 21. Dark Side  Lessons… New Venture Incubation Center Feb. 2014 2012 September
  22. 22. Silicon Valley: Not a Paradise • Number of jobs is still declining in SV. • Silicon Valley is a small part of the market. • Cost is very high. • Data over insight • You are unknown.. No friend/ No family • Language • Success in Korea is not counted. • Short term result oriented. • Identical incubators & accelerators with cold mind • Fall of Angels New Venture Incubation Center Feb. 2014 2012 September
  23. 23. Doing Startup in Silicon Valley: Final Thoughts Think big! Think globally but act locally! Think collaboratively! Wealth sharing is important. Build your own human network. Failure is a vital learning process. Make your company always for sale. Work hard!!! Play hard!!!! Incubation Center New Venture Feb. 2014 2012 September

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