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Web Analytics / Social Media

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Description and data samples from web analytics tools like Google Analytics and Insights from twitter.

Description and data samples from web analytics tools like Google Analytics and Insights from twitter.

Published in: Education, Technology, Business

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  • 1. Web analytics
    By: Eduardo Hernandez
  • 2. Defining web analytics
    • “Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” (Web Analytics Association, WAA)
    • 3. It’s all about getting to know the user and it’s behaviors while they visit
    • 4. Websites
    • 5. Blogs
    • 6. Facebook pages
    • 7. Twitter accounts / tweets
    • 8. YouTube videos
    • 9. etc.
  • WA in web 1.0
    where do they come from?
  • 10. WA in web 1.0
    did they come back?
  • 11. WA in web 1.0
    how did they get here?
  • 12. WA in web 1.0
    what os are they using?
  • 13. WA in web 1.0
    what are their technological capabilities?
  • 14. WA in web 1.0
    what path are they taking?
    • Which parts of your site are visited and which are not?
    • 15. Are people getting to your objective point?
    • 16. Check out
    • 17. Contact form
  • WA + social media
  • 18. WA in social media
    • YouTube Insights: provided by YouTube to every video up-loader. (Private info.)
    • 19. Views
    • 20. Demographics
    • 21. Discovery
    • 22. Engagement
    • 23. Subscribers
  • WA in social media
  • 24. WA in social media
  • 25. WA in social media
  • 26. WA in social media
  • 27. implications
    • Collect as much data as you can:
    • 28. Information is a very powerful resource.
    • 29. Listen to your visitors:
    • 30. Always identify what is working and what is not.
    • 31. Analyze!:
    • 32. Segmentation is key, and always pair up your data to other databases.
  • q&A
  • 33. sources
    Web Analytics Association. (2010). About Us. Retrieved 02 25, 2011, from Web Analytics Association: http://www.webanalyticsassociation.org/?page=aboutus
    Lampi, D. (2011, 01 23). Facebook Insights Case Study for Tourism Marketing . Retrieved 02 27, 2011, from YouTube: http://www.youtube.com/watch?v=aYVClw3LTas
    People Browsr. (n.d.). Monitor Twitter Statistics, Ranking & Followers using Viral Analytics from PeopleBrowsr. Retrieved 02 2011, from PeopleBrowsr: http://smm.peoplebrowsr.com/
    Google Analytics – Website report for www.carboneum.com

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