Web Analytics / Social Media

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Description and data samples from web analytics tools like Google Analytics and Insights from twitter.

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Web Analytics / Social Media

  1. 1. Web analytics<br />By: Eduardo Hernandez<br />
  2. 2. Defining web analytics<br /><ul><li>“Web Analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing Web usage.” (Web Analytics Association, WAA)
  3. 3. It’s all about getting to know the user and it’s behaviors while they visit
  4. 4. Websites
  5. 5. Blogs
  6. 6. Facebook pages
  7. 7. Twitter accounts / tweets
  8. 8. YouTube videos
  9. 9. etc.</li></li></ul><li>WA in web 1.0<br /> where do they come from?<br />
  10. 10. WA in web 1.0<br /> did they come back?<br />
  11. 11. WA in web 1.0<br /> how did they get here?<br />
  12. 12. WA in web 1.0<br /> what os are they using?<br />
  13. 13. WA in web 1.0<br /> what are their technological capabilities?<br />
  14. 14. WA in web 1.0<br />what path are they taking?<br /><ul><li>Which parts of your site are visited and which are not?
  15. 15. Are people getting to your objective point?
  16. 16. Check out
  17. 17. Contact form</li></li></ul><li>WA + social media<br />
  18. 18. WA in social media<br /><ul><li>YouTube Insights: provided by YouTube to every video up-loader. (Private info.)
  19. 19. Views
  20. 20. Demographics
  21. 21. Discovery
  22. 22. Engagement
  23. 23. Subscribers</li></li></ul><li>WA in social media<br />
  24. 24. WA in social media<br />
  25. 25. WA in social media<br />
  26. 26. WA in social media<br />
  27. 27. implications<br /><ul><li>Collect as much data as you can:
  28. 28. Information is a very powerful resource.
  29. 29. Listen to your visitors:
  30. 30. Always identify what is working and what is not.
  31. 31. Analyze!:
  32. 32. Segmentation is key, and always pair up your data to other databases.</li></li></ul><li>q&A<br />
  33. 33. sources<br />Web Analytics Association. (2010). About Us. Retrieved 02 25, 2011, from Web Analytics Association: http://www.webanalyticsassociation.org/?page=aboutus<br />Lampi, D. (2011, 01 23). Facebook Insights Case Study for Tourism Marketing . Retrieved 02 27, 2011, from YouTube: http://www.youtube.com/watch?v=aYVClw3LTas<br />People Browsr. (n.d.). Monitor Twitter Statistics, Ranking & Followers using Viral Analytics from PeopleBrowsr. Retrieved 02 2011, from PeopleBrowsr: http://smm.peoplebrowsr.com/<br />Google Analytics – Website report for www.carboneum.com<br />

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