Club Leadership Training SessionAchieving SuccessAs Vice President Public Relations 1311A.4
Outside the Club Meeting Attend district-sponsored club-officer training. Protect and publicize the Toastmasters brand. Promote the club to local media. Maintain a club website. Join a Toastmasters-moderated social networking website. 2
Outside the Club Meeting Produce and distribute a club newsletter, preferably via email. Promote membership programs. Attend club executive committee meetings. Attend other Toastmasters events. Arrange for a replacement if unable to attend a club meeting. Prepare your successor for office. 3
At the Club Meeting Announce upcoming events and programs. Gather information for the newsletter or website. Greet members and guests. 4
Standards for Success Help officers clearly understand their roles. Orient club members to better understand club officer roles. Aid members when evaluating officers and candidates for office. Facilitate communication when expectations differ. 1
Responsibilities of the VPPR Protect the Toastmasters brand (brand training). Develop a public relations plan:Review and use the PR tools and Indicate the vehicles resources available to you. and tools you will use to attract Review the Club Officer and connect with fellow Resources page to help you members (internal audience) make club meetings thrive, and news media (external maintain a positive atmosphere audience), including club news and increase membership. releases, websites and socialSet goals: Review and evaluate networking sites. your clubs previous PR Communicate Toastmasters’ key efforts, current objectives and messages when writing news tactics to reach goals. releases and while speaking toDetermine the PR budget for your members, potential members club’s PR program. and journalists.Create a publicity calendar to Be persistent. Working with determine when and how you the news media takes patience will promote your club. and time. Don’t give up.
Your Leadership Opportunity Set realistic and attainable goals. Plan how to accomplish the goals. Delegate tasks as needed. Monitor progress toward goals. Coach team members when necessary. 5
Branding Toastmasters Project an image of excellence. 10
Maintain a Club Website A club website can: Show off your club’s personality. Attract new members. Keep current members updated. 11
Maintain a Club Website FreeToastHost.org Is a Web service specifically for Toastmasters clubs. Provides the tools needed to run a successful club. Uses a standard, professional template. Is easy to use. 12
Social NetworkingClub Facebook Page LinkedINMeetup.com available Twitter.com for the Divisions to You Tube.com post club meetings WHY SOCIAL NETWORKING??