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The Rise of China's State-Led Media Dynasty in Africa
 

The Rise of China's State-Led Media Dynasty in Africa

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By Yu-Shan Wu/SAIA...

By Yu-Shan Wu/SAIA
China is no exception to the global rise of developing media, who are challenging dominant traditional players. China's state-owned media are increasing their influence in the world as an instrument of its grander soft power engagement. The paper seeks to understand this new trend, particularly in the case of Africa. It traces China's media engagement on the continent, explains how strategies have changed in the 2000s and seeks to understand some of the challenges of transferring a global strategy to Africa.

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    The Rise of China's State-Led Media Dynasty in Africa The Rise of China's State-Led Media Dynasty in Africa Document Transcript