Class Notes for Monday, October 24, 2011
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Class Notes for Monday, October 24, 2011

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Class Notes for Monday, October 24, 2011 Presentation Transcript

  • 1.  
  • 2. Newspaper Circulation
  • 3. Newspaper Readership (age)
  • 4.
    • Newspapers, including online, saw ad revenue fall 26% during the year, which brings the total loss over the last three years to 41%.
  • 5. OK, so newspapers are dying. Who cares? What does it matter?
  • 6. What ’s Behind the Fall?
    • Craigslist
    • Distribution
    • Unions
    • Stale content
    • Lack of innovation
    • Culture shift
    • Terrible newspaper management
  • 7. General News/Niche Markets
    • It is no longer viable to produce a single news product for a diversified marketplace that expects information to be personalized and available on demand.
  • 8. What does a world without newspapers look like?
    • End of long-form journalism
    • Even less accountability for politicians and corporations
    • The end of the shared, “communal news experience”
    • A major shift in the “news ecosystem”
  • 9. So what do you think newspapers should do?
  • 10. Are paywalls the answer?
  • 11. Is digital news the answer?
  • 12. Sadly… not likely
  • 13. The painful conclusion
    • A newspaper will be the equivalent of 78 rpm record for my 1 year old son.
    • A medium that had its time but no longer exists.
  • 14. Just because newspapers die does not mean the news business is dead.
  • 15. Burn down the old to make way for the new