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Class Notes for Monday, October 10, 2011
 

Class Notes for Monday, October 10, 2011

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    Class Notes for Monday, October 10, 2011 Class Notes for Monday, October 10, 2011 Presentation Transcript

    •  
    • Evening News Ratings
    • Ratings down, age up
    • Time Devoted to News on Nightly Newscasts, All Networks
    • Cable News Prime Time
      • 25-54 Prime Time
        • FNC – 454,000 viewers
        • CNN – 121,000 viewers
        • MSNBC –261,000 viewers
        • CNBC – 65,000 viewers
        • HLN – 99,000 viewers
        • Source
    • What ’s Driving the Decline?
    • What ’s Driving the Decline?
      • Choice… too much choice
      • People have changed, TV has not
      • TV still makes a lot of money
      • Programmed content vs. on demand
      • Unions
      • Content relevance
      • Fear
    • 1978/1985/1990/2010
      • The people who work in television news have become the autoworkers of the information age.
    • It ’s not just the news
    •  
    • Not everyone is suffering
    • Univision
      • Last week, Univision out-delivered ABC, CBS, NBC or FOX 6 out of 7 nights among Adults 18-34 and on 3 out of 7 nights among Teens 12-17.
      • In the second week of the 2010-11 Season, and for the second consecutive week Univision had the highest growth compared to ABC, CBS, NBC or FOX versus the same week last year in overall primetime among Adults 18-49 (+8%).
    • America the bilingual
      • Nearly 45% of residents in the Los Angeles DMA claim Hispanic origin.
      • In South Florida, Telemundo ’s WSCV-Channel 51 saw high numbers with its "Noticiero 51” at 6PM and 11PM. In fact, it was the top-rated newscast among both English- and Spanish-language viewers.
      • In the Dallas-Fort Worth market, Univision ’s KUVN-Channel 23 was the No. 1 rated station in the entire market among adults 18-34, according to Nielsen.
    • Television vs. Video
      • Fewer people are watching television but more people consume video
    • TV goes online
    • Viewers will get what they want regardless…
    • The next front: the living room
    • The OTHER next front: mobile
    • CONCLUSION
      • Bandwidth costs = lower
      • Storage costs = lower
      • Production costs = lower
      • VIDEO NOT TV IS THE FUTURE