Class Notes for Friday, September 24
Upcoming SlideShare
Loading in...5
×
 

Class Notes for Friday, September 24

on

  • 376 views

 

Statistics

Views

Total Views
376
Views on SlideShare
375
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://auparis.weebly.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Class Notes for Friday, September 24 Class Notes for Friday, September 24 Presentation Transcript

  •  
  • TODAY’S AGENDA
    • Discussion -- current events
    • 2) Lecture -- Blog
    • 3) Class blogs review
  • The Long Tail View slide
  • Blogs: Emerging Dominance View slide
  • The 90-9-1 Principal
  • So what is thing you call a “blog?”
    • A contraction of the term "web log.”
    • A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
  • What’s the big deal?
    • Dynamic content that levels the playing field.
    • Engagement with constituents
    • Expand reach at minimal cost
    • Create a distinctive voice
    • Grow awareness of you, a cause or organization
  • The Pioneer Woman Blog
    • Be yourself.
    • Blog often.
    • Be varied.
    • Allow your boundaries to set themselves naturally.
    • Don’t be afraid to embarrass yourself.
    • Try your best to spell words correctly and use proper grammar.
    • If you have writer’s block, push through and blog anyway.
  • Building a Blog: The Basics
    • KISS: Keep It Short and Simple
    • Get to the point quickly!
    • Paragraph headings
    • One idea per paragraph
    • Links, links, links and more links
    • Multimedia
  • The Theory of Twos
    • The first TWO words must engage
    • The first TWO lines must be compelling
    • The first TWO paragraphs must captivate
  • Online vs. Offline Reading
    • Offline: read every word
    • Online: scan
    • Offline: long paragraphs OK
    • Online: short paragraphs
    • Offline: linear (beginning/middle/end)
    • Online: non-linear
  • Sample #1: Chris Brogan
  • Sample #2: Business Insider
  • Sample #3: The Delicious Life
  • What is Meta Data?
    • Information about content that enables it to be stored in and retrieved from a database.
  • Meta Data examples
    • Your name
    • Tags
    • Keywords
    • Date
    • Transcript of interviews
    • Image information: date created/camera/etc…