Class Notes for Friday, October 8, 2010

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Class Notes for Friday, October 8, 2010

  1. 2. Evening News Ratings
  2. 3. Ratings down, age up
  3. 4. Time Devoted to News on Nightly Newscasts, All Networks
  4. 5. Cable News Prime Time <ul><li>25-54 Prime Time </li></ul><ul><ul><li>FNC – 454,000 viewers </li></ul></ul><ul><ul><li>CNN – 121,000 viewers </li></ul></ul><ul><ul><li>MSNBC –261,000 viewers </li></ul></ul><ul><ul><li>CNBC – 65,000 viewers </li></ul></ul><ul><ul><li>HLN – 99,000 viewers </li></ul></ul><ul><ul><li>Source </li></ul></ul>
  5. 6. What’s Driving the Decline?
  6. 7. What’s Driving the Decline? <ul><li>Choice… too much choice </li></ul><ul><li>People have changed, TV has not </li></ul><ul><li>TV still makes a lot of money </li></ul><ul><li>Programmed content vs. on demand </li></ul><ul><li>Unions </li></ul><ul><li>Content relevance </li></ul><ul><li>Fear </li></ul>
  7. 8. 1978/1985/1990/2010
  8. 9. <ul><li>The people who work in television news have become the autoworkers of the information age. </li></ul>
  9. 10. It’s not just the news
  10. 12. Not everyone is suffering
  11. 13. Univision <ul><li>Last week, Univision out-delivered ABC, CBS, NBC or FOX 6 out of 7 nights among Adults 18-34 and on 3 out of 7 nights among Teens 12-17. </li></ul><ul><li>In the second week of the 2010-11 Season, and for the second consecutive week Univision had the highest growth compared to ABC, CBS, NBC or FOX versus the same week last year in overall primetime among Adults 18-49 (+8%). </li></ul>
  12. 14. America the bilingual <ul><li>Nearly 45% of residents in the Los Angeles DMA claim Hispanic origin. </li></ul><ul><li>In South Florida, Telemundo’s WSCV-Channel 51 saw high numbers with its &quot;Noticiero 51” at 6PM and 11PM. In fact, it was the top-rated newscast among both English- and Spanish-language viewers. </li></ul><ul><li>In the Dallas-Fort Worth market, Univision’s KUVN-Channel 23 was the No. 1 rated station in the entire market among adults 18-34, according to Nielsen. </li></ul>
  13. 15. Television vs. Video <ul><li>Fewer people are watching television but more people consume video </li></ul>
  14. 16. TV goes online
  15. 17. Viewers will get what they want regardless…
  16. 18. The next front: the living room
  17. 19. The OTHER next front: mobile
  18. 20. CONCLUSION <ul><li>Bandwidth costs = lower </li></ul><ul><li>Storage costs = lower </li></ul><ul><li>Production costs = lower </li></ul><ul><li>VIDEO NOT TV IS THE FUTURE </li></ul>

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