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Reward cart brochure

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  • 1. MM1121 Information Design Tai Greene Lusine Grigoryan Steve Sutanto Joseph H. Kim1
  • 2. Table of Contents problem 3 competition 4 solution 5-7 mock up 8-13 revenue 14-17 marketing 18-19 pricing 20 2
  • 3. Problem printed Coupons/Rewards come in bulk always gets thrown away It adds to everyday mail wasting more unnecessary paper unpractical as life gets busy most emailed reward points often get deleted or forgotten more membership cards = thick wallet! 3
  • 4. Competition Key Ring (Free) 4
  • 5. Solution REWARD EVERYONE, EVERYWHERE, EVERYDAY 5
  • 6. Solution reward card (barcode:EAN, UPC, CODE128, CODE39, ITF) coupons (personal email & using information from Flurry Analytics) account balance promotions/sales (using information from Flurry Analytics) store locator 6
  • 7. Solution Flurry Analytics provides accurate, real time data to developers about how consumers use their mobile applications increase revenue by satisfying users and increasing retention save time and money, focusing on features users care about most improve decisions - know exactly how, where, when and by whom and application is used 7
  • 8. Mock Up sign up button for first time users he/she logo will need to sign up in order to use the app learn more button if the user is not ready to sign up yet and wishes to learn more, they can do so by pushing this button main screen of the Reward Cart app for first time users 8
  • 9. Mock Up reward cards this is where the user will physically all the reward cards he/she has scanned main navigation bar cards: user will push this button to access all his/her reward cards add card: user will push this button to add a reward card to the app account: button for user to access his/her personal settings and preferences main screen of the Reward Cart app for regular users 9
  • 10. Mock Up edit button user can delete a reward card: 1. swiping the card itself and pressing delete 2. push the edit button to delete mult. cards at once navigation user can navigate to the card of choice in 3 ways: Notification Number 1. scrolling user can choose for this number to 2. scrubbing via alphabet represent: 3. spotlight 1. number of coupons avail 2. sales/promotions going on at retailer 3. both main screen of the Reward Cart app for regular users 10
  • 11. Mock Up retailer logo of reward card cards button the logo of the retailer will be this button is for the user to prominently displayed in the navigate back to the previous center for all reward cards screen (reward cards) the color scheme of the background will match that of the retailer main navigation bar the main navigation bar can always be found on the bottom so that the user can quickly navigate through the app 11
  • 12. Mock Up reward card button user can access his/her reward card barcode for thepromotion/sales cashier to scanuser can view promotions/salesthat are currently going on directly coupons buttonfrom the app user can access the same coupons that would normally be emailed to his/her personal account and use it directly from the appstore locator account balanceuser can find locations of nearest user can access his/herretailer of the reward card directly reward card points directlyfrom the app from the app 12
  • 13. Mock Up account balance user can access his/her reward card points directly from the app cards button this button is for the user to navigate back to the previous screen (reward cards) promotion/sales user can view promotions/ sales that are currently going on directly from the app main navigation bar the main navigation bar can always be found on the bottom so that the user can quickly navigate through the app 13
  • 14. Revenue mobile advertising is only going to grow bigger revenue from ads sold on cellphones in the U.S. is expected to increase by 43% to $593 million in 2010, up from $416 million in 2009 - research firm eMarketer 14
  • 15. Revenue Apple has secured $60 million in advertising commitments for 2010 half the nascent U.S. mobile display advertising market, according to market research from J.P. Morgan. Dictionary.com stated that the amount it could charge for its ad space had increased 177% since it enabled iAds in its iPhone app we will receive 60% of the revenue 15
  • 16. Revenue "When we looked at iAds, the experience and execution is in line with how we feel about brand advertising--communicate without interrupting the user," - Shravan Goli, president of Dictionary.com 16
  • 17. Revenue Dictionary.coms Goli said the eCPM (effective cost per thousand impressions) for his products went up 177% with iAds Goli also said that the eCPM for iAds is 246% higher than the other ad networks his company has tried 17
  • 18. Marketing AppCircle; first cross selling network for mobile apps allows us to promote and monetize our app regardless of app store ranking by using Flurry analytics only cost us money when we earn a new download 18
  • 19. Marketing using Flurry Analytics, AppCircle recommends relevant apps within other apps the consumer is using app is recommended to consumer based on matching persona through Flurryʼs analytic platform AppCircle recommends apps within other apps, and if the cross-sale happens from within our app, earn 60% of revenue 19
  • 20. Pricing initial 2 months Free Limited to 3 Reward Cards $3.99 Unlimited Reward Cards 20
  • 21. 21