Six Implications Of
Digital Vertical Niches
Eoin Purcell

Change

That’s nice, but
what am I
talking about?

Six Implications
• Sales Channels
• Brand
• Content
• People
• Education
• Time

Sales Channels

Brand

Content

“The bottom line is that we can expect to see reshuffling as
publishers trade off areas they can’t afford to market to for
others where they’re going to expend the marketing effort and
want to have the most possible content to dominate the niche
and from which to extract a payoff for their efforts.”
- Mike Statzkin
- The coming publishing portfolio reshuffle
- July 1, 2009

People

Education

Time

Rounding Up

Thanks for Listening
That’s it
If you want to reach me you can e-mail:
eoin.purcell@gmail.com
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+353 87 29 55131
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Credits
Slide 2: http://www.flickr.com/photos/bohane/299053857/sizes/l/in/photostream/