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Search Marketing World 2009

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Presentation given at Search Marketing World 2009 in the Crown Plaza Hotel in Dublin. Focuses on changes in traditional media, how news formation and sharing has changed and how to get more from a …

Presentation given at Search Marketing World 2009 in the Crown Plaza Hotel in Dublin. Focuses on changes in traditional media, how news formation and sharing has changed and how to get more from a press release.

Published in: Business

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Transcript

  • 1. Maximising PR in a Recession Presented by Eoin Kennedy Slattery Communications
  • 2. Traditional News Cycle
    • Proactive
    • Sources
    • Research
    • Interviews
    • Reactive
    • PR news releases
    • Events
    • Agenda
    • Other news media
    • News is
    • Controlled
    • Follows a procedure
    • Limited Audience response
    Journalist The Story Your Audience
  • 3. Current News Cycle
    • Proactive
    • Sources
    • Research
    • Interviews
    • Reactive
    • PR news releases
    • Events
    • Agenda
    • Other news media
    Blogs Twitter SMS Video SM
    • News is :
    • Procedural
    • Timely
    • Has limited audience response
    • Sourced from new channels
    Search Tools Google (Web)/ Technotrati /Icerocket (blogs)/RSS feeds Social Networks Journalist The Story Your Audience Blogs
  • 4. Future News Cycle
    • Reactive
    • Events
    • Other news
    • Proactive
    • Blogs
    • Twitter
    • Social Networks
    • RSS
    • Proactive
    • Blogs
    • Twitter
    • Social Networks
    • RSS
    Citizen Journo
    • News becomes :
    • Interlinked
    • Instant
    • Content Snacked
    Journalist The Story Your Audience
  • 5. The Press Release Evolves Search Marketing World 2009 Monitor and feedback Print/Broadcast /Online
    • News story
    • Online
    • TV spot
    Twitter Social SEO Flickr/Pix.ie/ Podbean
  • 6. Repak Example Search Marketing World 2009
  • 7. Search Marketing World 2009 Free Ideas in a Recession http://apps.facebook.com/getcreative/
  • 8. Search Marketing World 2009 Eoin Kennedy, Associate Director, Slattery Communications Tel: +353 1 6614055 Web: www.slatterycommunications.ie , Blog: www.eoinkennedy.ie/blog Twitter: twitter.com/eoink LinkedIn: www.linkedin.com/in/eoinkennedy Skype: eoin.kennedy1 Facebook: EoinKennedy