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Search Marketing World 2009

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    Favorites, Groups & Events

    Search Marketing World 2009 - Presentation Transcript

    1. Maximising PR in a Recession Presented by Eoin Kennedy Slattery Communications
    2. Traditional News Cycle
      • Proactive
      • Sources
      • Research
      • Interviews
      • Reactive
      • PR news releases
      • Events
      • Agenda
      • Other news media
      • News is
      • Controlled
      • Follows a procedure
      • Limited Audience response
      Journalist The Story Your Audience
    3. Current News Cycle
      • Proactive
      • Sources
      • Research
      • Interviews
      • Reactive
      • PR news releases
      • Events
      • Agenda
      • Other news media
      Blogs Twitter SMS Video SM
      • News is :
      • Procedural
      • Timely
      • Has limited audience response
      • Sourced from new channels
      Search Tools Google (Web)/ Technotrati /Icerocket (blogs)/RSS feeds Social Networks Journalist The Story Your Audience Blogs
    4. Future News Cycle
      • Reactive
      • Events
      • Other news
      • Proactive
      • Blogs
      • Twitter
      • Social Networks
      • RSS
      • Proactive
      • Blogs
      • Twitter
      • Social Networks
      • RSS
      Citizen Journo
      • News becomes :
      • Interlinked
      • Instant
      • Content Snacked
      Journalist The Story Your Audience
    5. The Press Release Evolves Search Marketing World 2009 Monitor and feedback Print/Broadcast /Online
      • News story
      • Online
      • TV spot
      Twitter Social SEO Flickr/Pix.ie/ Podbean
    6. Repak Example Search Marketing World 2009
    7. Search Marketing World 2009 Free Ideas in a Recession http://apps.facebook.com/getcreative/
    8. Search Marketing World 2009 Eoin Kennedy, Associate Director, Slattery Communications Tel: +353 1 6614055 Web: www.slatterycommunications.ie , Blog: www.eoinkennedy.ie/blog Twitter: twitter.com/eoink LinkedIn: www.linkedin.com/in/eoinkennedy Skype: eoin.kennedy1 Facebook: EoinKennedy

    + eoinkeoink, 8 months ago

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