Search Marketing World 2008 Presentation Ek

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Presentation given at Search Marketing World 2008 in the Crowne Plaza Hotel in Dublin April 2008

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Search Marketing World 2008 Presentation Ek

  1. 2. Our Clients Deadmans Slot <ul><li>What is holding back adoption </li></ul><ul><li>What PR has to offer </li></ul><ul><li>Why the rush </li></ul><ul><li>Tools for use now </li></ul><ul><li>What is possible </li></ul><ul><li>Case studies </li></ul><ul><li>Questions </li></ul>
  2. 3. Our Clients Why so slow? <ul><li>Exposure </li></ul><ul><li>Feedback </li></ul><ul><li>Fear of technology </li></ul><ul><li>Time </li></ul><ul><li>Age profile </li></ul><ul><li>Networking </li></ul><ul><li>Information overload </li></ul><ul><li>Fear and ignorance </li></ul>
  3. 4. Our Clients What PR has to offer <ul><li>Content Generation </li></ul><ul><li>Creativity </li></ul><ul><li>Engagement/Debate </li></ul><ul><li>Networking </li></ul><ul><li>Problem solving </li></ul><ul><li>Monitoring </li></ul>
  4. 5. Why Rush! <ul><li>1 million </li></ul><ul><li>131K </li></ul><ul><li>112 M </li></ul><ul><li>69m </li></ul><ul><li>2,000 extra </li></ul>
  5. 6. Our Clients Why Rush <ul><li>Traditional media constricting </li></ul><ul><li>Channels not relevant </li></ul><ul><li>Media Rich Demand </li></ul><ul><li>Others will eat our lunch </li></ul>
  6. 7. Our Clients Whats on offer now
  7. 8. Our Clients … but moving to…
  8. 9. SEO Press Releases
  9. 10. Social Bookmarking
  10. 11. Viral Video
  11. 13. Social Networking - Facebook
  12. 14. Our Clients Blogs
  13. 15. Our Clients Social Networking - Bebo
  14. 16. Our Clients Bebo Case Study <ul><li>Bebo Site with white board drawing competitions , polls , quizzes , advice section , photos , videos and blog. </li></ul><ul><li>Daily Update of site with new material per day. </li></ul><ul><li>Building of friends network. </li></ul><ul><li>Creation of a You Tube (also used on Bebo) Video featuring the making of customised ‘ Blinged’ BringBanks by Students </li></ul><ul><li>Daily posting on separate Repak Blog . </li></ul>
  15. 17. Bebo Case Study <ul><li>11,000 visitors. </li></ul><ul><li>41 Entries. </li></ul><ul><li>Over 760 Friends. </li></ul><ul><li>200 Comments. </li></ul><ul><li>307 Quizzes. </li></ul><ul><li>Over 500 Polls </li></ul><ul><li>International hits. </li></ul><ul><li>Over 100 Views video </li></ul><ul><li>Endorsement </li></ul><ul><li>10 Entries on Blog </li></ul><ul><li>Media Coverage </li></ul>
  16. 18. Our Clients Contact Details Eoin Kennedy Associate Director Slattery Communications [email_address] Tel: +353 6614055

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