Agenda Introductions Experience with social media Blockers Changing Landscape Presentation Risk & Opportunities of social media Group exercise to rank risk/opportunity Public Sector Social Media Presence Gardai and Bus Eireann case study Blockers to social media implementation Group Exercise on identifying one solution to each Monitoring and search tools Q&A

Introductions

Experience with social media

Blockers

Changing Landscape Presentation

Risk & Opportunities of social media

Group exercise to rank risk/opportunity

Public Sector Social Media Presence

Gardai and Bus Eireann case study

Blockers to social media implementation

Group Exercise on identifying one solution to each

Monitoring and search tools

Q&A

Introductions

Changing Landscape

Risks and Opportunities Rate the different platforms according to Risk Opportunity Report findings on each platform & own sector

Rate the different platforms according to

Risk

Opportunity

Report findings on each platform & own sector

Public Sector Social Media Presence

Organisation Twitter Followers Following Tweets RT Friends Posts Photos IDA "@idaireland" 336 34 43 9 BordBia "@anbordbia" 520 303 401 9 430 28+ 14 albums NCTE "@ncteireland" 236 125 100 7 Enterprise Ireland "@eiamericas" 243 41 202 3 307 19 0 LCOEB "@lcoeb" 40 0 32 14 5 2 The Digital Hub "@thedigitalhub" 1099 179 423 6 86 15 25 Irish Film Board "@irishfilmboard" 1956 145 225 6 882 62 2 albumns Discover Ireland "@discoverireland" 4500 4816 143 5 2058 82+ 7 albums Citizens Information Bureau "@citizensinfo" 123 99 74 0 Sligo Enteprise "@sligoenterprise" 93 7 41 Look West "@lookwestie" 308 310 89 1 1064 52 4 albums Rural Network "@ruralnetwork" 454 311 443 1 36 70 2 albums Failte Ireland "@Failte_Ireland" 133 4 23 0 1908 6 albums Cavan County Council "@cavancoco" 186 185 170 0 Sligo County Council "@sligococo" 65 2 80 Bus Eireann @buseireanndeals 771 437 57 5 712 73 10 albums

Online Campaign on Knife Crime Learnings Well thought out for audiences but lack engagement mechanisms for continuous dialogue

Learnings

Well thought out for audiences but lack engagement mechanisms for continuous dialogue

Bus Eireann Case Study Overview Fear about exposure Experimental Approach – Dip Toe Physical design easy Heavily commercially driven – BusEireannDeals connected to site

Overview

Fear about exposure

Experimental Approach – Dip Toe

Physical design easy

Heavily commercially driven – BusEireannDeals connected to site

Bus Eireann (continued) Tone Friendly Professional Will Listen Commercial/Deals

Tone

Friendly Professional

Will Listen

Commercial/Deals

Structure Twitter and Facebook Reflected in Site Twitter Three executive in rotation One post per working day before 10 Monitored on TweetDeck During Day Replies cut off – Only BusEireann Posts Facebook More multimedia. Reflective posts from Twitter.

Twitter and Facebook Reflected in Site

Twitter

Three executive in rotation

One post per working day before 10

Monitored on TweetDeck During Day

Replies cut off – Only BusEireann Posts

Facebook

More multimedia.

Reflective posts from Twitter.

Outcome Twitter 771 Followers 437 Following 57 Tweet 5 Retweets Facebook 712 Fans, 10 Albums, 1 Video Advocates 10-15 new followers per day 1,200 tickets sold in Six Week No advertising – WOM

Twitter

771 Followers 437 Following 57 Tweet 5 Retweets

Facebook

712 Fans, 10 Albums, 1 Video

Advocates

10-15 new followers per day

1,200 tickets sold in Six Week

No advertising – WOM

Search Tools Icerocket URL: www.icerocket.com Description: search engine which can pull up key topics online or search against your key terms and topics Search online sites, blogs and Twitter Technorati URL: www.technorati.com Description: search engine which can pull up key topics on blogs and identify top bloggers in your area

Icerocket

URL: www.icerocket.com

Description: search engine which can pull up key topics online or search against your key terms and topics

Search online sites, blogs and Twitter

Technorati

URL: www.technorati.com

Description: search engine which can pull up key topics on blogs and identify top bloggers in your area

Search Tools (continued) GoogleTrends URL: http://www.google.com/trends Description: Online tool to show key activity of your site and can drill into geographical areas of interest Looks at spikes online and key news outlets Can search for your organisation to see if there is any activity for a day, month or year

GoogleTrends

URL: http://www.google.com/trends

Description:

Online tool to show key activity of your site and can drill into geographical areas of interest

Looks at spikes online and key news outlets

Can search for your organisation to see if there is any activity for a day, month or year