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IIA Conference Hostel World Presentation

by Eoin Kennedy on May 16, 2012

1,089 views

Presentation by Colm Hanratty of Hostel World at the Irish Internet Association Conference on international social media as part of the Social Media Working Group breakout session.

Presentation by Colm Hanratty of Hostel World at the Irish Internet Association Conference on international social media as part of the Social Media Working Group breakout session.

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Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.
Hostelworld.com began using social media for brand awareness. With facebook, started off with two posts weekly, then grew to one daily, then grew to where we are today – 2 posts daily.With Twitter, started off with just one daily tweet, then increased to four, then 11. Recently decreased number, but trying to use it to communicate with customers more.

IIA Conference Hostel World Presentation Presentation Transcript

Finding new international customers…without (really) looking for themColm HanrattyContent and Social Media ManagerHostelworld.com
Hostelworld.com – who are we?
Hostelworld.com social media presence
Affiliate partnership programme
May 2010 – First guest blogger
Continued relationships with travel bloggers
Can we partner in other ways?
Partnering in other ways
Partnering in other ways
Partnering in other ways
Partnering in other ways
Partnering in other ways
Use bloggers to reach new customers via sponsorship
Use bloggers to reach new customers via affiliate partnerships
Use bloggers to reach new customers via content exchanging
Continued relationships with travel bloggers118,038 followers on
Use bloggers to reach new customers via content exchanging
Use bloggers to reach new customers via content exchanging
Use bloggers to reach new customers via content exchanging Source: Tweetreach.com
Use bloggers to reach new customers via content exchanging Source: Tweetreach.com
Use bloggers to reach new customers via content exchanging
Tips for striking up new partnerships with existing partners- Look at who you’re presently working with- Does the partnership fit?- Ensure both parties benefit- What resources do you have?- Are there independent bloggers to work with?
Keep up to date with Hostelworld.com Thanksfacebook – www.facebook.com/hostelworldcomTwitter – http://twitter.com/hostelworldhttp://twitter.com/colmhanrattyEmail – colm@hostelworld.com