0
A  Using digital marketing and social networking for customer communications and media relations
A  Introduction to
The presenters <ul><li>Jon Hollins </li></ul><ul><li>Experienced client side and agency side in PR, marketing and design <...
MAKE A STATEMENT... Betsy Bedford freshbaked PR
freshbaked Group – excellent contacts “ Admiral managers train  with Welsh rugby stars” “ Red dragons enter  the arena for...
Some questions How many organisations use email? How many have a website? Have a facebook account? Have a blog? Have a Twi...
Why should we get involved? It’s what your customers expect? It’s how they communicate? Your competitors will be doing it ...
A  Digital Marketing Techniques
What is web 2.0 ? <ul><li>Websites are no longer on-line brochures </li></ul><ul><li>Web 2.0 is about using the power of t...
Evolution of Communication 80’s 90’s 00’s 10’s ? 20’s
Traditional Media Targets
New Media Targets
Consumers are becoming more demanding!
Consumer Tribes
Consumers demographics are changing <ul><li>What is a consumer tribe? </li></ul><ul><li>Consumer tribes are groups of peop...
Identifying Tribes
Talking to your Tribes Environment & green agenda iPod Generation Community & family first
Viral Marketing
Viral Marketing <ul><li>Viral marketing is about personal recommendation </li></ul><ul><li>Your customers and prospects en...
John West Salmon – Bear and Biker
LED Sheep (Samsung LED TVs) LED Sheep (Samsung LED TVs)
Susan Boyle – internet sensation 100 million viewings on YouTube
Search Engine Optimisation
<ul><li>Two main ways to be found on Google: </li></ul><ul><ul><li>Natural Search – left hand area </li></ul></ul><ul><ul>...
Social Networking
% of users under 18 36% 33% 54% 3% 24% ? Top 5 Social Networking sites
Facebook
Facebook is a free-access social networking website Users can join networks organized by city, workplace, school, and regi...
Betsy – a facebook phenomenon! <ul><li>Nearly 300 friends </li></ul><ul><li>Individuals, companies and organisations </li>...
Professional Networking sites
Blogs
Twitter is a free social networking and micro-blogging service It enables its users to send and read other users' updates ...
Are becoming a bunch of Twitterers? Over 100,000  followers Over 100,000  followers 12  followers
The Power of Video
YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent More than ...
You can have your own video channel
Questions
For more information and help please contact: Jonathan Hollins freshbaked PR House Three, The Maltings, East Tyndall Stree...
Upcoming SlideShare
Loading in...5
×

Freshbaked Pr Network

454

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
454
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Freshbaked Pr Network"

  1. 1. A Using digital marketing and social networking for customer communications and media relations
  2. 2. A Introduction to
  3. 3. The presenters <ul><li>Jon Hollins </li></ul><ul><li>Experienced client side and agency side in PR, marketing and design </li></ul><ul><li>Award winning PR & marketing campaigns </li></ul><ul><li>Creates and develops digital strategies for clients </li></ul><ul><li>Lyndsey Jenkins </li></ul><ul><li>Five years PR consultancy experience </li></ul><ul><li>Award winning public relations practitioner </li></ul><ul><li>Tweets! </li></ul><ul><li>... and Betsy! </li></ul>
  4. 4. MAKE A STATEMENT... Betsy Bedford freshbaked PR
  5. 5. freshbaked Group – excellent contacts “ Admiral managers train with Welsh rugby stars” “ Red dragons enter the arena for charity match” “ Newly baked division for Cardiff business” “ Serious savings for Welsh food manufacturer” “ Fresh talent at telecommunications” “ Fresh fusion for Cardiff businesses” Corporate PR Communications Limegreentangerine TSM Business
  6. 6. Some questions How many organisations use email? How many have a website? Have a facebook account? Have a blog? Have a Twitter account?
  7. 7. Why should we get involved? It’s what your customers expect? It’s how they communicate? Your competitors will be doing it It will soon be as normal as using a phone, fax or email!
  8. 8. A Digital Marketing Techniques
  9. 9. What is web 2.0 ? <ul><li>Websites are no longer on-line brochures </li></ul><ul><li>Web 2.0 is about using the power of the internet to interact with your customer </li></ul><ul><li>Web 2.0 tools </li></ul><ul><ul><li>Music and audio files </li></ul></ul><ul><ul><li>Video clips </li></ul></ul><ul><ul><li>On-line demonstrations & seminars </li></ul></ul><ul><ul><li>Simulations </li></ul></ul><ul><ul><li>Live forums and blogs </li></ul></ul><ul><ul><li>Content download & podcasts </li></ul></ul><ul><ul><li>Organisational and brand experience </li></ul></ul>
  10. 10. Evolution of Communication 80’s 90’s 00’s 10’s ? 20’s
  11. 11. Traditional Media Targets
  12. 12. New Media Targets
  13. 13. Consumers are becoming more demanding!
  14. 14. Consumer Tribes
  15. 15. Consumers demographics are changing <ul><li>What is a consumer tribe? </li></ul><ul><li>Consumer tribes are groups of people who intensely share a common passion. </li></ul><ul><li>This common passion – whether it is for a brand, a good cause, or a sport – bonds the consumer tribe together through a shared sense of belonging. </li></ul><ul><li>Tribes have the potential to deliver a higher ROI than heterogeneous social networks. </li></ul>
  16. 16. Identifying Tribes
  17. 17. Talking to your Tribes Environment & green agenda iPod Generation Community & family first
  18. 18. Viral Marketing
  19. 19. Viral Marketing <ul><li>Viral marketing is about personal recommendation </li></ul><ul><li>Your customers and prospects endorse and refer you </li></ul><ul><li>Some great examples of viral marketing: </li></ul><ul><li>The angry computer office worker </li></ul><ul><li>John West Salmon – Bear and Biker </li></ul><ul><li>LED Sheep (Samsung LED TVs) </li></ul><ul><li>Susan Boyle </li></ul>
  20. 20. John West Salmon – Bear and Biker
  21. 21. LED Sheep (Samsung LED TVs) LED Sheep (Samsung LED TVs)
  22. 22. Susan Boyle – internet sensation 100 million viewings on YouTube
  23. 23. Search Engine Optimisation
  24. 24. <ul><li>Two main ways to be found on Google: </li></ul><ul><ul><li>Natural Search – left hand area </li></ul></ul><ul><ul><li>Pay Per Click Advertising – right hand column </li></ul></ul><ul><li>Your website must contain the words you want to be found for – words your customers use! </li></ul><ul><li>The more pages of relevant copy containing these words – the higher your potential ranking </li></ul><ul><li>Freshbaked PR on page 1 for ‘PR Cardiff’ </li></ul><ul><li>Number 1 globally for ‘PR agency ryder cup’ </li></ul>Search Engine Optimisation
  25. 25. Social Networking
  26. 26. % of users under 18 36% 33% 54% 3% 24% ? Top 5 Social Networking sites
  27. 27. Facebook
  28. 28. Facebook is a free-access social networking website Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Mark Zuckerberg founded Facebook with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. The website currently has more than 200 million active users worldwide. Facebook
  29. 29. Betsy – a facebook phenomenon! <ul><li>Nearly 300 friends </li></ul><ul><li>Individuals, companies and organisations </li></ul><ul><li>Stuart Cable of Stereophonics fame </li></ul>
  30. 30. Professional Networking sites
  31. 31. Blogs
  32. 32. Twitter is a free social networking and micro-blogging service It enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Twitter
  33. 33. Are becoming a bunch of Twitterers? Over 100,000 followers Over 100,000 followers 12 followers
  34. 34. The Power of Video
  35. 35. YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent More than six billion videos viewed in January 2009. It is estimated that 20 hours of new videos are uploaded to the site every minute three quarters of the material comes from outside the United States. It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000 The Power of Video
  36. 36. You can have your own video channel
  37. 37. Questions
  38. 38. For more information and help please contact: Jonathan Hollins freshbaked PR House Three, The Maltings, East Tyndall Street, Cardiff, CF24 5EA Tel: 02920 491491 Fax: 02920 491591 Email: j.hollins@freshbaked.co.uk Web: www.freshbaked.co.uk
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×