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Freshbaked Pr Network

Freshbaked Pr Network






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    Freshbaked Pr Network Freshbaked Pr Network Presentation Transcript

    • A Using digital marketing and social networking for customer communications and media relations
    • A Introduction to
    • The presenters
      • Jon Hollins
      • Experienced client side and agency side in PR, marketing and design
      • Award winning PR & marketing campaigns
      • Creates and develops digital strategies for clients
      • Lyndsey Jenkins
      • Five years PR consultancy experience
      • Award winning public relations practitioner
      • Tweets!
      • ... and Betsy!
    • MAKE A STATEMENT... Betsy Bedford freshbaked PR
    • freshbaked Group – excellent contacts “ Admiral managers train with Welsh rugby stars” “ Red dragons enter the arena for charity match” “ Newly baked division for Cardiff business” “ Serious savings for Welsh food manufacturer” “ Fresh talent at telecommunications” “ Fresh fusion for Cardiff businesses” Corporate PR Communications Limegreentangerine TSM Business
    • Some questions How many organisations use email? How many have a website? Have a facebook account? Have a blog? Have a Twitter account?
    • Why should we get involved? It’s what your customers expect? It’s how they communicate? Your competitors will be doing it It will soon be as normal as using a phone, fax or email!
    • A Digital Marketing Techniques
    • What is web 2.0 ?
      • Websites are no longer on-line brochures
      • Web 2.0 is about using the power of the internet to interact with your customer
      • Web 2.0 tools
        • Music and audio files
        • Video clips
        • On-line demonstrations & seminars
        • Simulations
        • Live forums and blogs
        • Content download & podcasts
        • Organisational and brand experience
    • Evolution of Communication 80’s 90’s 00’s 10’s ? 20’s
    • Traditional Media Targets
    • New Media Targets
    • Consumers are becoming more demanding!
    • Consumer Tribes
    • Consumers demographics are changing
      • What is a consumer tribe?
      • Consumer tribes are groups of people who intensely share a common passion.
      • This common passion – whether it is for a brand, a good cause, or a sport – bonds the consumer tribe together through a shared sense of belonging.
      • Tribes have the potential to deliver a higher ROI than heterogeneous social networks.
    • Identifying Tribes
    • Talking to your Tribes Environment & green agenda iPod Generation Community & family first
    • Viral Marketing
    • Viral Marketing
      • Viral marketing is about personal recommendation
      • Your customers and prospects endorse and refer you
      • Some great examples of viral marketing:
      • The angry computer office worker
      • John West Salmon – Bear and Biker
      • LED Sheep (Samsung LED TVs)
      • Susan Boyle
    • John West Salmon – Bear and Biker
    • LED Sheep (Samsung LED TVs) LED Sheep (Samsung LED TVs)
    • Susan Boyle – internet sensation 100 million viewings on YouTube
    • Search Engine Optimisation
      • Two main ways to be found on Google:
        • Natural Search – left hand area
        • Pay Per Click Advertising – right hand column
      • Your website must contain the words you want to be found for – words your customers use!
      • The more pages of relevant copy containing these words – the higher your potential ranking
      • Freshbaked PR on page 1 for ‘PR Cardiff’
      • Number 1 globally for ‘PR agency ryder cup’
      Search Engine Optimisation
    • Social Networking
    • % of users under 18 36% 33% 54% 3% 24% ? Top 5 Social Networking sites
    • Facebook
    • Facebook is a free-access social networking website Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profiles to notify friends about themselves. Mark Zuckerberg founded Facebook with fellow computer science major students and his roommates Dustin Moskovitz and Chris Hughes while he was a student at Harvard University. The website currently has more than 200 million active users worldwide. Facebook
    • Betsy – a facebook phenomenon!
      • Nearly 300 friends
      • Individuals, companies and organisations
      • Stuart Cable of Stereophonics fame
    • Professional Networking sites
    • Blogs
    • Twitter is a free social networking and micro-blogging service It enables its users to send and read other users' updates known as tweets . Tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers ). Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Twitter
    • Are becoming a bunch of Twitterers? Over 100,000 followers Over 100,000 followers 12 followers
    • The Power of Video
    • YouTube is the dominant provider of online video in the United States, with a market share of around 43 percent More than six billion videos viewed in January 2009. It is estimated that 20 hours of new videos are uploaded to the site every minute three quarters of the material comes from outside the United States. It is estimated that in 2007 YouTube consumed as much bandwidth as the entire Internet in 2000 The Power of Video
    • You can have your own video channel
    • Questions
    • For more information and help please contact: Jonathan Hollins freshbaked PR House Three, The Maltings, East Tyndall Street, Cardiff, CF24 5EA Tel: 02920 491491 Fax: 02920 491591 Email: j.hollins@freshbaked.co.uk Web: www.freshbaked.co.uk