Fragmentation & Disruption 2 John has an idea. John sees an opportunity. John needs a website. John has limited knowledge of digital media. John needs guidance and expertise. John & his team can’t keep up with online fragmentation. Fragmentation of content platforms. Fragmentation of software technology. Fragmentation of hardware technology. Fragmentation of client & prospect adoption. Fragmentation of behavioral paradigms. Disruption of industry & vendor models. Disruption of marketing standards. John needs help.