• Save
Consumer Data: Can I Get Satisfaction?
Upcoming SlideShare
Loading in...5
×
 

Consumer Data: Can I Get Satisfaction?

on

  • 2,365 views

This is a presentation given by Tabbedout co-founder, Rick Orr, during SXSW 2013 on consumer data.

This is a presentation given by Tabbedout co-founder, Rick Orr, during SXSW 2013 on consumer data.

Statistics

Views

Total Views
2,365
Views on SlideShare
2,342
Embed Views
23

Actions

Likes
16
Downloads
0
Comments
0

7 Embeds 23

http://lanyrd.com 12
http://amertens.tumblr.com 5
http://yandex.ru 2
http://www.soso.com 1
http://search.yahoo.com 1
http://www.bing.com 1
http://pinterest.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Consumer Data: Can I Get Satisfaction? Consumer Data: Can I Get Satisfaction? Presentation Transcript

  • Consumer Data: Can I get satisfaction?Rick OrrFounder, Tabbedout@orrrick
  • What I Do Founder of Tabbedout (Austin) Mobile payment for bars & restaurants Available at >1100 locations in 48 states Integrated with 75% of POS (Micros, Aloha, etc.)
  • Changing Landscape of DataThe Mad Men Era - Nielsen ratings, surveys and disconnected loyalty programs that governed how brands & merchants marketed to consumersTimes are a changin’ – What we share, what others can see and how we are marketed to is transforming at a break-neck pace
  • Passive DataEveryone is generating data Phone carriers know your patterns Searching, tagging and pinning Twitter pipe
  • Behavioral DataEveryone is doing Online & on-premise engagement Online / mobile payments & loyalty Check-ins & passbook passes
  • Social Graph DataEveryone is sharing ‘Allow’ apps (FB, LinkedIn, 4sq, etc.) Geo-tracking (tags, posts, check-ins) Interests (likes, pins, comments, reviews)
  • You Generate A Lot of Data…but today it’s largely disjointed Passive Behavioral Social
  • What About Privacy & Security? Always provide the option to opt-in Only opt-in to companies you trust – checkout privacy policy Be mindful of who has your most sensitive data – financial, identity (SSN), etc.
  • Data Can Bring You Satisfaction Brands and merchants will invest in you the more they know about you Relevant savings and rewards for what you actually like Geographically relevant offers when you actually want them
  • What the World SeesHeight: 5’9 8” | Weight: 178 lbsEyes: Brown | Hair: BrownRace: White | Age: 35City: Austin, TX | Occupation: Software
  • Most Likely Superhero Name
  • Quiz ShowFree Beer if You Get All 3 Correct
  • Audience Quiz:Which brand should focus on me today?A)B)C)
  • Audience Quiz:Which type beer do I drink ~75% of my tabs?A)B)C)
  • Audience Quiz:On a Wednesday in November what do I eat?A)B)C)
  • What I Share
  • What I Share{ “orrrick” : { “social” : [ { “source” : “Instagram”, “date” : “03/07/13 20:41:04”, “hashtag” : “Ford”, }, { “source” : “LinkedIn”, “date” : “03/07/13 22:21:34”, “article” : “IBM”, }, { “source” : “Spotify”, “date” : “03/10/13 07:21:34”, “artist” : “Wilco”, }, { “source” : “Twitter”, “date” : “03/08/13 20:45:35”, “product” : “Beer”, “type” : “IPA”, } ] }}
  • Polvo’s Mexican Restaurant
  • Polvo’s Data{ “orrrick” : { “behavioral” : [ { “source” : “Tabbedout”, “date” : “11/21/12 20:41:14”, “food” : “Fajitas”, “type” : “Chicken”, “drink” : “Mexican Martini”, “category” : “Premium Tequila”, “tip” : “$5.00”, “price” : “$26.14”, } ] }}
  • Torchy’s Tacos
  • Torchy’s Data{ “orrrick” : { “behavioral” : [ { “source” : “Torchys”, “date” : “03/09/13 08:11:24”, “auth” : “Facebook Connect”, “food” : “Tacos”, “type” : “Breakfast”, “tip” : “$5.00”, “price” : “$16.14”, } ] }}
  • My Cleaners
  • Dry Cleaner Data{ “orrrick” : { “behavioral” : [ { “source” : “Capitol Cleaners”, “date” : “03/09/13 08:01:24”, “items” : “Shirts”, “quantity” : “5”, “price” : “$21.13”, } ] }}
  • Starbucks
  • Ooops! Geographically relevant and timely marketingWay off the mark– wastedimpression
  • Torchy’s Data{ “orrrick” : { “behavioral” : [ { “source” : “Starbucks Congress Ave”, “date” : “03/09/13 09:21:12”, “drink” : “Coffee”, “size” : “Grande”, “price” : “$3.25”, } ] }}
  • West 6th’s View of Me
  • Happy Hour Data{ “orrrick” : { “behavioral” : [ { “date: : “10/09/12 20:11:11”, “venue” : “Brew Exchange”, “beer” : “Lagunitas IPA”, “price” : “$4.00”, }.... ] }}
  • Audience Quiz:Which brand should focus on me today?A)B)C)
  • Audience Quiz:Which type beer do I drink ~75% of my tabs?A)B)C)
  • Audience Quiz:On a Wednesday in November what do I eat?A)B)C)
  • Future, Data Aggregation:Steve Watt – Big Data Strategy, CTO Office at Red Hat
  • You Stay ‘Glassy’ Planet Earth 5:22 PM ALERT for DOGWOOD Fireman’s 4 Special - $2 off AYC Happy hour in 8 minutes Playing - ‘Shot in the Arm’ by Wilco Based on Tabbedout, onTap, Calendar, Eventbrite, Spotify
  • Summary You are sharing already, will you opt-in? Companies handling consumer data must behave responsibly - Securely stored - Sanitized and anonymized Data can yield greater customer satisfaction - ‘Genius’-like recommendations - Contextual deals - Free Beer!
  • Thank You