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Taking Your Local Business To The Next Level With Location-Based Services
 

Taking Your Local Business To The Next Level With Location-Based Services

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Taking Your Local Business To The Next Level With Location-Based Services. An overview of how to use location-based services for local business.

Taking Your Local Business To The Next Level With Location-Based Services. An overview of how to use location-based services for local business.

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    Taking Your Local Business To The Next Level With Location-Based Services Taking Your Local Business To The Next Level With Location-Based Services Presentation Transcript

    • Taking Your Local Business To The Next Level With Location-Based Services Presented by Brenda Horton www.hware.com Twitter: @BrendaHorton -- Facebook: facebook.com/BrendaTelloHorton Fan Page: facebook.com/HwareFB -- blog: www.hware.com/blog -- email: info@hware.com
    • Outline • Statistics on local search. • Why your local business should pay attention to location-based services. • Engaging your target audience with location-based services. • A 6 step high-level location-based marketing action plan.
    • A short story on how I stumbled upon technology marketing tools for my small business...And how it forever CHANGED the way I do business.
    • What Is Location-Based Services?
    • Think of location-based services as bridging the gap between social networks, the internet, and real social life.
    • Local Search Is Changing the game for businesses who want to market locally online.
    • If You Are A Local Small Business Then pay attention to the following statistics.
    • 80% of searchers research online before purchasing in a 10-20 mile radius
    • Almost every local search Includes mapped results.
    • Local Search Stats 90% of online commercial searches result in offline brick and mortar purchases.
    • Local Search Stats 82% of local searches follow up offline via an in-store visit, phone call, or purchase.
    • Local Search Stats 74% of internet users perform local searches.
    • Local Search Stats 73% of online activity is related to local content.
    • Local Search Stats 80% of budgets are spent within 50 miles of the home.
    • Local Search Stats 66% of Americans use online local search like Google Local Search, Bing and Yahoo.
    • Local Search Stats 54% of Americans use the internet for local search instead of the phone book.
    • Local Search Stats 35% of all searches are local.
    • Local Search Volume is growing exponentially at 50% every year. • 1 billion local searches per month in 2009 • 1.5 billion local searches per month in 2010 (projected) • 2.3 billion local searches 2011 (projected) • 3.45 billion local searches 2012 (projected)
    • Search used to be strictly a desktop affair. That’s changing!
    • We are currently experiencing a mobile REVOLUTION.
    • The #1 access method for local information is the mobile browser with 20.7 million users per month.
    • 50% of connections to the internet are from mobile phones.
    • 90% of adult shoppers carry a phone while shopping.
    • Mobile redemption rates are already 10X higher than mail or newspaper coupons.
    • In 5 years more than half of all brands will spend 25% of their budgets on mobile.
    • Mobile is the most broadly used media in the world (more than TV or internet).
    • That means we are connected 24/7.
    • What does that mean for your local business?
    • Your customers are looking for you. Are they finding you?
    • Google Places http://www.google.com/local/add/businessCenter
    • By claiming your your business on Google Places it tells the search engines that they have the most accurate and up-to-date information about your business location.
    • Google Places It gives YOU, the business owner an opportunity to out-rank competitors by optimizing your business listing for targeted keyword sets and geographic areas.
    • Google Places Claiming your place page is important, but adding relevant content to it is what will help with rankings.
    • Your customers are talking about you. Are you listening?
    • Yelp
    • Yelp Over 38 million people visited Yelp in August 2010 to make spending decisions.
    • Yelp • Communicate with your customers privately or publicly. • Track how many people view your biz page. • Add photos, detailed biz description. • Announce special offerings. • Post up-to-date information and specialties.
    • Yelp • Added check-in capabilities in 2010 • iPhone app version 4
    • Are you following the conversation?
    • Postling is like Google Alerts meets Ping.Fm
    • Are you following the conversation where 3 million people are?
    • Foursquare • Bills itself as 50% friend finder, 30% social guide, 20% nightlife game. • Links digital and real worlds
    • Foursquare users check-in to places like • Airports • Bars • Restaurants • Starbucks on their smart phones
    • Foursquare • Check-in functionality • Earn points • Get badges • Social City Guide • Friend Finder
    • Foursquare • Specials - discounts, prizes • Point and reward system • Signs at entrances and windows • Incorporates gaming elements • Mayor
    • Top 3 Categories on Foursquare • Tv Network or Tv Show • Newspaper, Magazine or News Website • City Guides - LOCAL BUSINESSES
    • Big Brands jumping on Foursquare • Zagat - 62,573 • Bravo 61,237 • MTV - 58,494 • The History Channel - 57,136 • Bastard Jeans - 43,863
    • Learn from big brands! Check out how they are using Foursquare. • Enticing users with timed incentives • Special badges • Curated hot spots
    • NFL using Foursquare
    • Facebook Places
    • Are you connecting with a highly targeted audience online?
    • Are you reaching out to them? where they are hanging out?
    • Are you giving them incentives to buy from you?
    • Merging Technologies Foursquare + Groupon = GroupTabs
    • You know what the best part is? Most location-based services are cheap or FREE!
    • Questions to ask yourself before you jump on the bandwagon.
    • Is your online presence already optimized? • SEO Search Engine Optimization in place? • Social media tools already being used? • Clear on your message/content? • Clear on your target audience?
    • A 6 Step Location-Based Marketing Action Plan
    • 1. Be clear on who your target audience is.
    • ...and where they are hanging out online and offline.
    • 2. Set clear and realistic goals.
    • 3. Identify the best location- based services for your business.
    • 4. Take Action! • sign up for key location- based services • start engaging, promoting, incentivizing • monitor your biz online • respond • convert to sales
    • 5. Track and measure results.
    • 6. Adapt • Review • Revisit • Rethink • Revise • Repeat
    • The ultimate ROI Return On Investment The LBS you implement needs to increase sales and revenue.
    • Otherwise, it’s just another online tool to distract you from your Small Biz.
    • This concludes Taking Your Local Business To The Next Level With Location-Based Services. Thank You!
    • For more FREE Small Biz tips and strategies sign up for Hware’s Blog at www.hware.com/blog