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Taking Your Local Business To The Next Level With Location-Based Services

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Taking Your Local Business To The Next Level With Location-Based Services. An overview of how to use location-based services for local business.

Taking Your Local Business To The Next Level With Location-Based Services. An overview of how to use location-based services for local business.

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  • 1. Taking Your Local Business To The Next Level With Location-Based Services Presented by Brenda Horton www.hware.com Twitter: @BrendaHorton -- Facebook: facebook.com/BrendaTelloHorton Fan Page: facebook.com/HwareFB -- blog: www.hware.com/blog -- email: info@hware.com
  • 2. Outline • Statistics on local search. • Why your local business should pay attention to location-based services. • Engaging your target audience with location-based services. • A 6 step high-level location-based marketing action plan.
  • 3. A short story on how I stumbled upon technology marketing tools for my small business...And how it forever CHANGED the way I do business.
  • 4. What Is Location-Based Services?
  • 5. Think of location-based services as bridging the gap between social networks, the internet, and real social life.
  • 6. Local Search Is Changing the game for businesses who want to market locally online.
  • 7. If You Are A Local Small Business Then pay attention to the following statistics.
  • 8. 80% of searchers research online before purchasing in a 10-20 mile radius
  • 9. Almost every local search Includes mapped results.
  • 10. Local Search Stats 90% of online commercial searches result in offline brick and mortar purchases.
  • 11. Local Search Stats 82% of local searches follow up offline via an in-store visit, phone call, or purchase.
  • 12. Local Search Stats 74% of internet users perform local searches.
  • 13. Local Search Stats 73% of online activity is related to local content.
  • 14. Local Search Stats 80% of budgets are spent within 50 miles of the home.
  • 15. Local Search Stats 66% of Americans use online local search like Google Local Search, Bing and Yahoo.
  • 16. Local Search Stats 54% of Americans use the internet for local search instead of the phone book.
  • 17. Local Search Stats 35% of all searches are local.
  • 18. Local Search Volume is growing exponentially at 50% every year. • 1 billion local searches per month in 2009 • 1.5 billion local searches per month in 2010 (projected) • 2.3 billion local searches 2011 (projected) • 3.45 billion local searches 2012 (projected)
  • 19. Search used to be strictly a desktop affair. That’s changing!
  • 20. We are currently experiencing a mobile REVOLUTION.
  • 21. The #1 access method for local information is the mobile browser with 20.7 million users per month.
  • 22. 50% of connections to the internet are from mobile phones.
  • 23. 90% of adult shoppers carry a phone while shopping.
  • 24. Mobile redemption rates are already 10X higher than mail or newspaper coupons.
  • 25. In 5 years more than half of all brands will spend 25% of their budgets on mobile.
  • 26. Mobile is the most broadly used media in the world (more than TV or internet).
  • 27. That means we are connected 24/7.
  • 28. What does that mean for your local business?
  • 29. Your customers are looking for you. Are they finding you?
  • 30. Google Places http://www.google.com/local/add/businessCenter
  • 31. By claiming your your business on Google Places it tells the search engines that they have the most accurate and up-to-date information about your business location.
  • 32. Google Places It gives YOU, the business owner an opportunity to out-rank competitors by optimizing your business listing for targeted keyword sets and geographic areas.
  • 33. Google Places Claiming your place page is important, but adding relevant content to it is what will help with rankings.
  • 34. Your customers are talking about you. Are you listening?
  • 35. Yelp
  • 36. Yelp Over 38 million people visited Yelp in August 2010 to make spending decisions.
  • 37. Yelp • Communicate with your customers privately or publicly. • Track how many people view your biz page. • Add photos, detailed biz description. • Announce special offerings. • Post up-to-date information and specialties.
  • 38. Yelp • Added check-in capabilities in 2010 • iPhone app version 4
  • 39. Are you following the conversation?
  • 40. Postling is like Google Alerts meets Ping.Fm
  • 41. Are you following the conversation where 3 million people are?
  • 42. Foursquare • Bills itself as 50% friend finder, 30% social guide, 20% nightlife game. • Links digital and real worlds
  • 43. Foursquare users check-in to places like • Airports • Bars • Restaurants • Starbucks on their smart phones
  • 44. Foursquare • Check-in functionality • Earn points • Get badges • Social City Guide • Friend Finder
  • 45. Foursquare • Specials - discounts, prizes • Point and reward system • Signs at entrances and windows • Incorporates gaming elements • Mayor
  • 46. Top 3 Categories on Foursquare • Tv Network or Tv Show • Newspaper, Magazine or News Website • City Guides - LOCAL BUSINESSES
  • 47. Big Brands jumping on Foursquare • Zagat - 62,573 • Bravo 61,237 • MTV - 58,494 • The History Channel - 57,136 • Bastard Jeans - 43,863
  • 48. Learn from big brands! Check out how they are using Foursquare. • Enticing users with timed incentives • Special badges • Curated hot spots
  • 49. NFL using Foursquare
  • 50. Facebook Places
  • 51. Are you connecting with a highly targeted audience online?
  • 52. Are you reaching out to them? where they are hanging out?
  • 53. Are you giving them incentives to buy from you?
  • 54. Merging Technologies Foursquare + Groupon = GroupTabs
  • 55. You know what the best part is? Most location-based services are cheap or FREE!
  • 56. Questions to ask yourself before you jump on the bandwagon.
  • 57. Is your online presence already optimized? • SEO Search Engine Optimization in place? • Social media tools already being used? • Clear on your message/content? • Clear on your target audience?
  • 58. A 6 Step Location-Based Marketing Action Plan
  • 59. 1. Be clear on who your target audience is.
  • 60. ...and where they are hanging out online and offline.
  • 61. 2. Set clear and realistic goals.
  • 62. 3. Identify the best location- based services for your business.
  • 63. 4. Take Action! • sign up for key location- based services • start engaging, promoting, incentivizing • monitor your biz online • respond • convert to sales
  • 64. 5. Track and measure results.
  • 65. 6. Adapt • Review • Revisit • Rethink • Revise • Repeat
  • 66. The ultimate ROI Return On Investment The LBS you implement needs to increase sales and revenue.
  • 67. Otherwise, it’s just another online tool to distract you from your Small Biz.
  • 68. This concludes Taking Your Local Business To The Next Level With Location-Based Services. Thank You!
  • 69. For more FREE Small Biz tips and strategies sign up for Hware’s Blog at www.hware.com/blog